ECR
Europe
Academic Partnership
Programme 2002
Institute for Technology Management , University of St. Gallen, Switzerland
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ECR Academics' Activities in 2002
ECR
Europe
Academic Partnership
_ECR Europe Conference
_Student Award 2002
_Seminars
_Booth
_Academic Lunch (Tuesday)
_ECR Journal. International Commerce Review
_Volume 2, Number 1 to be published in Spring (ECR Conference)
_Volume 2, Number 2 to be published in Fall
_2nd International ECR Research Symposium
_Global extension of ECR academics co-operation
_Explore European Commission support for applied ECR research
Institute for Technology Management , University of St. Gallen, Switzerland
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2nd ECR Research Symposium
ECR
Europe
Academic Partnership
_Theme:
Rethinking the Value Chain: Innovation and Collaboration
_Date:
September 13-14, 2002 at WHU Koblenz, Germany
_Speakers: _Prof. Marshall L Fisher (Wharton)
_Prof. Hau L Lee (Stanford)
_Prof. Dipak Jain (Kellogg) tbc
_Prof. Ananth. Iyer (Purdue)
_Prof. Karl T Ulrich (Wharton)
_Format:
_Auditorium for 150 delegates
_Key note speeches, presentations, and discussions
_Marketing: via mailing and at ECR events
_Funding:
by delegate fees and sponsorship only (separate budget)
_Organisers: Prof. Arnd Huchzermeier (WHU) and St. Gallen
The ECR Academic Partnership would be delighted to welcome you!
Please put this date into your agenda.
Institute for Technology Management , University of St. Gallen, Switzerland
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ECR-Tech
ECR
Europe
Academic Partnership
Thematic Network - Framework of the Europ. Commission‘s Key Actions II
Deliverable: Strategic Roadmaps for Applied Research
Scope: Establish a collaborative forum that - in alignment with ECR Europe
and under the auspices of the ECR Research Foundation and the
ECR Europe Academic Partnership - will help formulate future
challenges, suggestions and recommendations for the forthcoming
evolutions in the fast moving consumer goods business, the focus
areas of ECR, and the evolving technologies.
Initial consortium of 14 organisations:
_Academia: Universities of St. Gallen, Koblenz and Athens
_Practice: 3 Retailers and 5 Manufacturers
_Support: 1 Project Management Agent and 2 IT-Service Providers
Institute for Technology Management , University of St. Gallen, Switzerland
4
ECR Journal: Response
ECR
Europe
Academic Partnership
_Reader feedback extensive and always very positive
_Academic feedback also very positive
_Unique strong participation of very distinguished US academics in the
editorial board for a periodical published in Europe
_Journal / Academic Website: 500 real visits per month
_Received invitations from other organisations to their events
(e.g. UK's Adam Smith Institute)
Great contribution to the global articulation and dissemination
of ECR among practitioners, academics, and students.
Institute for Technology Management , University of St. Gallen, Switzerland
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ECR Journal: Content
ECR
Europe
Academic Partnership
Total of 96 pages expected including 7 ads:
_Interviews:
_Terry Leahy
_CEOs of the 4 internet exchanges
_Christian Koffmann
_Articles:
_Category Management
_Prof. Gruen
_Prof. Hoch
_Smaros
_Demand-Driven Supply Management _Prof. Lee
_Stores of the Future
_Report:
_Johnson
_ECR Research Symposium on NPD
_ECR in Asia
_Networking:
_ECR Europe
_ECR Europe Academic Partnership
Institute for Technology Management , University of St. Gallen, Switzerland
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ECR Journal: Development Issues
ECR
Europe
Academic Partnership
Cost savings of 5% compared to launch issue are forecasted
_less design elements
_cheaper production and logistics
Advertising:
_competent, reasonably priced ad agency ?
_consultants, service providers, and suppliers difficult to
convince to advertise
Subscriptions:
_higher subscriber base needed
_currently limited non-ECR conference subscribers
_alliances needed with National Initiatives, sponsoring
organisations, and ECR related organisations
Sponsorships:
_institutional advertising
Institute for Technology Management , University of St. Gallen, Switzerland
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