persuasive letter writing

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SCIAF Real Gifts Worksheet –
How to write a persuasive letter to
your MSP
1. Get your facts right
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It is really important to do some research
before you start writing this sort of letter
MSPs aren’t experts in every topic so it’s
your job to inform them of the key facts and
arguments of the issue. It might be useful to
visit the websites of relevant organisations,
talk to people who have an interest or stake
in the issue and research any government
policies which are currently addressing the
issue
Before starting the letter it can be helpful to
arrange this information in a clear way, such
as in a mind map.
2. Be polite
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Just like in any other situation where
you’re trying to get what you want, it’s
important to be courteous
Begin by introducing yourself and
explain your personal interest in the
issue
Remember to use correct punctuation,
grammar and spelling
3. Writing the letter
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Clarity and brevity are key.
MSPs can receive hundreds of
letters a day so to get your voice
heard, make sure your letter can
be understood even if only
quickly skimmed
Briefly explain the issue
Use your research to outline 3
or 4 key persuasive points
4. Get something done
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Be sure to include a specific action
which your MSP should do
For example, if you’re writing
about climate change, ask your
MSP to send a letter to the
environment minister. Or if you’re
trying to raise awareness about
global poverty, invite
your MSP to attend a campaign
event
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