Mission Statement:
Many companies have a brief mission statement, usually in 35 words or fewer, explaining
the reason they want to be in business and what is important to them.
For example, McDonald’s Mission Statement is the following:
Mission Statement
Slogan
McDonald's brand mission is
to be our customers'
favorite place and way to
eat and drink.
Logo
I’m lovin’ it
Below, find and insert the mission statement, slogan and logo for each company (paste the
picture of the logo) in the table below:
Google:
Mission Statement
Slogan
Logo
Nike:
Mission Statement
Slogan
Logo
FedEx:
Mission Statement
Slogan
Logo
Toyota:
Mission Statement
Slogan
Logo
You can go to www.missionstatements.com and see more mission statements from real
companies. Just click on “Company”, and then any of the many choices.
Now, it’s your turn. Write/Insert your own mission statement, slogan and logo in the table
below. Try to include your values, your vision, and your purpose.
Insert Your Company Name:
Mission Statement
Slogan
Logo