AMM 472 Proposal
Brandi Reed (Manager)
Sara Howell (Buyer)
Monica Menendez (Marketing and Public Relations)
Amber Menjivar (Merchandising)
Genesis Vargas (Operations and HR)
Taylor Bittner (Finance)
Mission Statement:
Building 45 Boutique is determined to provide the Cal Poly Pomona community an
exciting and inviting atmosphere to shop for products that satisfy all of their lifestyle needs. By
utilizing a variety of sourcing options and consignments, merchandise will stay current and fresh
and will consist of an assortment collegiate products as well as fashion forward/trendy items.
Our goal is to run a profitable business while meeting the needs and demands of our target
market.
Team Norms:
·
If anyone is unable to finish individual assignments, the team must be notified at least one
day in advance.
·
If any team member is unable to attend a meeting, event, or a scheduled class period, the
team must be notified as soon as possible, as well as check up with a team member after the
specified meeting/class period to determine what was discussed (via Google Doc, Email, texting).
· Weekly reports should be written by Monday evenings, and proofread and corrected by
Tuesday mornings to ensure enough time for revisions.
· Communication via texting and email are preferred method for the team.
· All communication/correspondence must be answered within a reasonable amount of time:
Email should be answered within 24hours and texts should be answered within 6-12 hours.
·
If you are unable to attend a class period the team or manager should be notified via email or
text the morning of class or as soon as possible. If an emergency arises, team member needs to
let the team know at the earliest possible time before the class period.
·
If you attend an event representing the Boutique, you must provide evidence: Via
photos/flyers/paperwork.
Statement of the Problem:
The merchandise in the Boutique is not fresh and exciting and some products are old and
unappealing to the target market.
There is a lack of promotion/advertising on main campus for the Building 45 Boutique.
Thus, many students on main campus are not aware of what the Boutique offers or where it is
located.
Many AMM students do not utilize the Boutique to its full potential.
The large selection of vendors and sourcing options are not being utilized to the full
capacity to consistently offer new and exciting, fashion forward merchandise.
Proposed Project and Purpose:
We will meet a sales goal of $1,208.08, which is a 10% increase in sales from Winter
Quarter 2013.
○ Winter 2013 total sales were $1,098.25.
We will research current trends and new vendors to promote and sell the most current, on
trend merchandise to our target market.
We will promote and advertise the Boutique more on campus to raise awareness.
We will research new promotions/ideas to encourage fellow AMM students to come to the
Boutique more often.
- We will develop a customer base by obtaining customer’s cell phone numbers or email
addresses when they make a purchase to send text messages or emails to promote new
merchandise and sales to increase customer loyalty and return rate.
Planned Activities with Deadlines:
Week:
Date:
1
April 1-7
Activities:
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Create team norms and Proposal
Take beginning inventory
Brainstorm with team for ideas on
merchandise, promotions, sourcing
Determine team member positions
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Team
Norms due
Research possible, new, vendors
Get in contact with vendors that were
met at CMC field trip
Clean/Organize Boutique and
Wearhouse space to prepare for Grand
Opening
Plan a promotion and advertisement for
upcoming grand opening
Talk to Dr. Tucker about volunteers to
work at the Boutique when it is opened
Determine team member schedules to
see when each can be present at
Boutique
Decide on a Grand Opening/soft
Opening date
Ask Dr. Tucker about our Open To Buy
Get in contact with AM4U to see if the
Boutique can sell AMM logo shopping
totes
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Proposal
Due by
Noon
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Weekly
report #1
due by
Noon
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Complete a Purchase Order with at
least 2 vendors/orders for new
merchandise
Decorate and merchandise the Boutique
Take inventory at end of week
Promote the Boutique and Grand
Opening on main campus and in AMM
building with printed flyers
Invite 3 on campus clubs to the
Boutique
Research possible consignment
ventures for jewelry/clothing
Train all team members on Boutique
Operations as well as new/returning
volunteers
Possible “Winter Clearance” event
Planned sales: $100
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Remind clubs on main campus about
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Weekly
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2
April 8-14
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3
April 15-21
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4
April 22-28
Deadline:
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5
April 29-May
5
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6
May 6-12
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7
May 13-19
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Boutique opening
Utilize social media team in advertising
new merchandise and opening
Advertise grand opening in building 45
and send out e-mail through Dr. Kilduff
to let AMM students know
Invite three new clubs to the Boutique
Update mannequins with new
merchandise
Research new and upcoming trends
and colors for new merchandise
Complete purchase order from a new
vendor for new merchandise (if OTB
allows)
Take weekly inventory and post to
Blackboard
Planned Sales: $200
report #2
due by
Noon
Update mannequins
Invite 3 new clubs on campus to the
Boutique
Take weekly inventory and post to
Blackboard
Brainstorm new promotional ideas/ways
to bring awareness of Boutique
Look into more consignment options
Planned sales: $180
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Weekly
report #3
due by
Noon
Update mannequins/ visuals inside
boutique to offer “fresh” feel and attract
more customers
Invite 3 new clubs on campus to the
boutique
Take weekly inventory and post to
Blackboard
Submit another purchase order for new
merchandise to Dr. Tucker (if OTB
allows)
Planned sales: $175
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Midterm
Powerpoint
Presentatio
n/oral
report due
IN CLASS
No report
due
Update mannequins
Invite 3 new clubs on campus to the
Boutique
Take weekly inventory and post on
Blackboard
Post new flyers in AMM building
promoting current merchandise and
specials
Post new advertisements on main
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Weekly
report #4
due by
Noon
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8
May 20-26
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9
May 27-June
2
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10
Finals
Week
June 3-9
June 10
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campus to create awareness of
Boutique
Planned sales: $200
Invite 3 new clubs on campus to the
Boutique/Finals sale
Take weekly inventory and post on
Blackboard
Update mannequins and product
placement for fresh appearance
Research current colors/trends for
future merchandise
Submit any final purchase orders if OTB
allows through Dr. Tucker
Planned sales: $175
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Weekly
report #5
due by
Noon
Update mannequins
Take final inventory and post to
blackboard
Finals week blowout sale for Spring
Planned sales: $180
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Weekly
report #6
due by
Noon
Work on final report
Complete Powerpoint
Update Ops manual
Critique proposal
At end of week return any unsold
merchandise to the Wearhouse
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Prepare
final
reports/doc
uments for
finals week
No report
due
Present powerpoint with oral
presentation
Turn in all final documents
Finish team evaluations before class
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Final
Powerpoint
report Due
Proposal
Critique
Due
Updated
Operations
Manual
Due
Deliverable
s Due
Team
Evaluations
Due
Evaluation:
Activities:
Deliverables:
Point Value:
Sales increase of 10% from
previous quarter: $1,208.00
As evidenced by the weekly inventory Excel
sheet provided by Dr. Tucker showing the “Net
Sales” for each week
20
Submit at least 3 new purchase
orders and 2 new consignments
for new, fresh merchandise
As evidenced by a copy of the purchase order
submitted to Dr. Tucker, and copies of
documents showing a consignment was
arranged
20
Track net sales and compare
physical inventory to the book
inventory at the end of every week
to ensure accuracy and check for
errors/discrepancies
As evidenced by a copy of the completed
Inventory excel sheet provided by Dr. Tucker
that shows the net sales, inventory from
previous week and current inventory for
comparison
15
Analyze the total cost of items in
inventory (cost+shipping) to
determine cumulative markup,
maintained markup, average
markup and gross margin to
determine the best profitability
pricing
As evidenced by the cost sheet that was
included in the purchase and the excel
spreadsheet we created showing the markup
and gross margin on the new inventory
15
Customer database created to
send out text messages and email
blasts to promote new
merchandise and sales
As evidenced by an excel spreadsheet with
customer emails and cell phone numbers
5
Boutique is staffed weekly
Mondays through Fridays from
10am-4pm by volunteers or team
members
As evidenced by an excel spreadsheet showing
the hours worked by each person for the week.
5
Promote and advertise the
Boutique on main campus and in
Building 45 bring more awareness
to the Boutique
As evidenced by copies of advertisements or
promotional flyers that were created as well
photographs from promotional events
10
Update mannequins weekly with
new merchandise
As evidenced by photographs of the
mannequins every week in different
merchandise
5
Contact at least 15 clubs on
campus and invite them to the
Boutique
As evidenced by copies of emails with
communication to various clubs/copies of
invitations that were used in communication with
the clubs
5
Total Points:
100