RapidEye Overview
John Ahlrichs
303-589 3597
RapidEye proprietary information
1
DIN EN ISO 9001 certified
First official image
RapidEye proprietary information
2
Patagonia, Argentina
Agenda
>
Overview RapidEye
>
Business Model
>
Data Supply
RapidEye proprietary information
3
DIN EN ISO 9001 certified
Who is RapidEye?
>
1996:
Started with a response by Kayser-Threde GmbH, to
a request for ideas issued by DLR
>
1998
Established in Germany as an independent
company with private and customer seed money
>
2004
Funding secured with the help of the EU, the State
of Brandenburg and a banking consortium
CCC (Canadian Commercial Corporation)
– subcontracting with MDA in Vancouver, BC – was
contracted to build our ground and space segment
>
2008
Satellites launched and preparing for commercial
operations
RapidEye proprietary information
DIN EN ISO 9001 certified
Who is RapidEye?
RapidEye is a
Geospatial Information Provider
Our business is
>
detecting, understanding and
interpreting changes anywhere on
earth ...
>
... quickly and reliably for our
customers around the world
>
.... that have enterprise level service
requirements...
>
... supported by our 5 satellites.
RapidEye proprietary information
Our Satellite System
Overview
Spectral Bands
Blue
Green
Red
Red Edge
NIR
440-510 nm
520-590 nm
630-685 nm
690-730 nm
760-850 nm
Satellite Altitude 630 km
Ground
6.5 m
Sampling
Distance (Nadir)
Pixel Size
(orthorectified)
5m
Tile Size
25 x 25 km²
Swath
77 km x 1500 km (max)
Revisit Time
DAILY (< 20 Degree roll angle)
Equator crossing 11:00 a.m. (approximately)
time
Image Capture
Capacity
4 Million km² DAILY
Radiometry
12 bit data
RapidEye proprietary information
6
DIN EN ISO 9001 certified
Simulation: RapidEye's coverage
of the Mid United States
Day 2
Day 3
Minnesota
Day 1
Wisconsin
Iowa
Indiana
Day 4
Day 5
Illinois
Core Capabilities
RapidEye staff develop solutions for our service customers
Land Cover Analysis &
Vegetation Identification
Monitoring &
Change Detection
Feature &
Boundary Extraction
Damage Assessment
Modeling &
Production Estimation
Leverage our multitemporal imaging program
RapidEye proprietary information
9
DIN EN ISO 9001 certified
Business Areas
Agriculture
RapidEye proprietary information
Energy &
Infrastructure
Forestry
Spatial Solutions
Security &
Emergency
Environment
10
DIN EN ISO 9001 certified
Data Supply
>
Data Acquisition
>
Customer Access
>
Pricing
RapidEye proprietary information
11
DIN EN ISO 9001 certified
Data Acquisition and Processing
>
All data downloaded in Svalbard, Norway
>
Ground segment can ortho 2 million sq km/day
>
Archived in Brandenburg, Germany
>
Centralized model (Single point of availability)
RapidEye proprietary information
12
DIN EN ISO 9001 certified
Accessing RapidEye imagery
>
On-line E-commerce platform
>
Data archive and tasking
>
Primarily through distributor network
>
Working on access agreements through USDA and USGS
RapidEye proprietary information
13
DIN EN ISO 9001 certified
E-commerce Platform
>
“real-time discovery and delivery”
>
Orthorectified
>
Fresh
>
Small minimum order
>
Credit card purchase
>
Immediate FTP delivery
>
Worldwide availability and pricing
>
Perfect for scientific users and organizations working on
environmental projects
RapidEye proprietary information
14
DIN EN ISO 9001 certified
Archive
>
~1.4 Billion sq km/year added
>
Available as
>
>
>
Level 1 data (path oriented)
>
Level 3 data (Orthorectified)
Available through
>
Distributor network
>
Planned USGS/USDA purchase vehicles
Differentiators
>
AOI based purchases
>
Fresh, multi-temporal archive
RapidEye proprietary information
15
DIN EN ISO 9001 certified
Tasking
>
>
>
Focused on wide area (states, regions, nations) coverage
>
Satellites are designed to collect long strips of data
>
Off track pointing maintained for entire orbit.
Ordered through
>
Distributor network
>
Planned USGS/USDA purchase vehicles
Differentiators
>
AOI based purchases
>
Reliable, large area multi-temporal collection programs
>
Fast turn around.
RapidEye proprietary information
16
DIN EN ISO 9001 certified
Pricing
>
>
>
E-commerce platform
>
Base 1.40 Euro (~$1.80) /sq km
>
Minimum order $75 (multiple AOIs).
Archive and tasking
>
Base 0.95 Euro (~$1.25) /sq km
>
Minimum AOI (sq km) and order ($) not finalized
>
Same price for Level 1 (path oriented) and Level 3 (orthoed) data
Uniform global price (will be posted on the web)
RapidEye proprietary information
17
DIN EN ISO 9001 certified
Close
>
>
RapidEye's launch of a satellite constellation was watched by the industry
>
Our success makes it easier for others to follow
>
Focused missions at reasonable cost
>
Data availability and diversity will increase
RapidEye's entry into the information business at a global level is watched by
the industry
>
>
Enterprise scale delivery of reliable, image based, information services
Future of Land Imaging looks good
>
Addressing the lack of reliable, repetitive, wide area coverage of optical
data at a compelling resolution
>
Solving the cloud problem will be left to the physicists and RADAR
RapidEye proprietary information
18
DIN EN ISO 9001 certified