IUEF
1st Russian International Conference
UFI SEMINAR
Moscow, 1st October 2004
Vincent Gérard
Managing Director,
UFI, The Global Association of the Exhibition Industry
UFI…on Track with
the current (fast growing)
situation of the
Exhibition Industry
2
Current situation
of the Exhibition Industry
Exhibition Industry SWOT Analysis
W/ Weaknesses
- Declining attendance/lower traffic density in Europe & USA
- Decreasing face-to-face interaction in exhibits (10% decline last 10 years)
- Considered as an expensive marketing tool
- Lack of positive image within the marketing mix
- Little ROI measurement
- Lack of reliable statistical research
- Lack of widespread, ongoing industry promotion
- Lack of credible educational platforms.
3
Current situation
of the Exhibition Industry
Exhibition Industry SWOT Analysis
T/ Threats
- Current global economic crisis or at least downtrend
- World events: 9/11, wars, epidemics, terrorism,
- Delocalisation of manufacturers
- Overcapacity of exhibition facilities in Europe and USA
- Transport and security problems
- Supply chain compressing
- Merger & Acquisition’s / Consolidation.
4
Current situation
of the Exhibition Industry
Exhibition Industry SWOT Analysis
T/ Threats (continuing)
- Rising cost per Visitor reached (6% annually)
- Increasing participation cost for Exhibitors
- Competition of corporate events (47% of Exhibitors produce one)
- Increasing environmental legislation and pressure
- Increasing risk of global diseases
- Exhibition Industry more and more driven
by financial targets.
5
Current situation
of the Exhibition Industry
Exhibition Industry SWOT Analysis
S/Strengths
- Face-to-Face Marketing is still a Must and
is still very efficient: we only have to improve
the use of it.
- We are a well established, recognised and respected
Industry
- We organise the only Marketing tool making use of 5
senses
- Still a big potential: majority of SMS Companies to
involve.
6
Current situation
of the Exhibition Industry
Exhibition Industry SWOT Analysis
O/Opportunities
- Integration of ICT strengthens the power of Exhibition
- Integration of ICT provides a lot of new opportunities and
continuing Customer services
- Industry growth in Middle-East, North Africa, Asia
provides new growth potential
- Shorter product development & life cycles
- Customer requests for more integrated services (package).
7
Current situation
of the Exhibition Industry (3/8)
Exhibition Industry Figures
Worldwide
Russia
30,000
9,000
3 Million
1.2 Million
0.1 Million
300 Million
131 Million
10 Million
Exhibitions
Direct Exhibitors
Visitors
Europe of 25
600
8
GROWTH POTENTIAL
in Russia :
A
B
A/B
EUROPE 25
RUSSIA
Russia /Europe
POPULATION
(Million)
457
144
3,2
NUMBER of
EXHIBITIONS
9,000
600
15
25,746
8,900
2,9
131 Million
10 Million
13,1
GDP per CAPITA (US
dollars)
NUMBER of
EXHIBITION
VISITORS
9
How UFI is on Track with
the current (fast growing)
situation of the
Exhibition Industry
10
History
Founded in 1925 as the
“Union des Foires Internationales”
in 2000: 200 Members, Organisers
with 600 Approved International Events.
A select club of high quality organisations.
11
New Strategy in 2003:
UFI’s new Mission:
« UFI promotes, serves and represents
the Exhibition Industry worldwide »
12
New Strategy…
Change of name in 2003
The Global Association of the Exhibition Industry
13
New Strategy…
Enlarge UFI: open Membership to
the entire Exhibition Industry

Organisers (with ALL their Fairs)
 Exhibition Centres
 Associations
 Partners of the Industry
14
New Strategy…
Enlarge the Membership
 Change the admission
requirements but keep quality
 Shorten the procedure
 Lower the fees for new members
 Enlarge the number of members
 Secure the budget
 Lower the fees for the current members
15
New Strategy…
Internal Improvements:
 Change mission of CEO
 Activate Regional Chapters
 Improve HQ Team
 Create Regional Offices
(Hong Kong), and
representations (Cairo)
 Improve Finance
 Change Statutes and
Internal Rules
 All Electronic
 Sponsorship
16
New Strategy…
Offer
more added value
mores servives
 Improve existing services
 Develop new services
17
Improve the existing Services
 Annual UFI Congress
 Annual Summer Seminar
 Thematic Committees
 International exhibition standards
 Recognised Quality Labels
 Information
 New Website
 Electronic communication at all levels
18
Improve the existing Services
New Website (since 2002)




Information
Directory
Activities (+ registrations)
Members only area
- Minutes of the meetings
- Surveys and Studies
- Free access to M+a database
- Update your own profile
 Access to other useful addresses and sources
 Future development: UFI Website as a
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Global Portal of the Exhibition Industry
Develop New Services
 New Focus Meetings (Mini Seminars)
(open to all members)
 Industry surveys, research and global statistics
 New Communications Tools
 New Educational programmes
 Industry Code of Ethics.
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Develop New Services
 Access to all Committee minutes (UFI Website)
 Access to all presentations of Seminars and
Meetings !!
 UFI Database
 m+a Database (included in membership fee)
 Generic promotion of our industry (posters and
CD)
 under construction: 6 hour curriculum (the
basics of the exhibition industry), free of charge
on UFI’s website
21
Generic Promotion
Campaign
22
UFI Publications
23
UFI Publications
24
Results of the new Strategy
Networking
Research
Expertise
Studies
Cooperation
Statistics
Education
Management
Quality
Marketing
Communication
Information
Standards
25
Results of the new Strategy
UFI Organigramme
Full Members
Organisers
Full Members
Exhibition Centres
Full Members
Associations
Associate Members
Partners of the Industry
General Assembly
UFI Headquarters
Board of Directors
Membership Committee
Asia Pacific Office
Executive Committee
Regional Chapters
Africa/Middle East
Americas
Asia/Pacific
Europe
26
Results of the new Strategy
Increase of the membership
EVOLUTION
3 Years ago
Today
In Percentage
TOTAL NUMBER OF MEMBERS
200
285
+ 43%
APPROVED EVENTS
600
660
+ 10%
Not considered
4,000 +
-----
TOTAL REPRESENTED
EXHIBITIONS
27
UFI Members
in 73 Countries (+14)
28
List of Countries: 73+14 = 87
Americas
Argentina
Bolivia
Brazil
Canada
Europe
Africa/Middle East
Austria
Albania
Belarus
Kazakhstan
Lithuania
Luxembourg
Belgium
Macedonia
Algeria
Qatar
Australia
Bahrain
Saudi Arabia
Egypt
Senegal
China, People's
Republic
Jordan
South Africa
Iran
State of Palestine
Iraq
Sudan
Sultanate of
Oman
Colombia
Bosnia Herzegovina Malta
Bulgaria
Moldova
Netherlands
Croatia
Cuba
Cyprus
Norway
Kuwait
Ecuador
Czech Republic
Poland
Portugal
Lebanon
France
Romania
Russian Federation
Mozambique
Germany
Chile
Asia/ Pacific
China, Taiwan
Hong Kong
India
Indonesia
Japan
Syria
Malaysia
Tunisia
New Zealand
Philippines
Serbia Montenegro
United Arab
Emirates
Great Britain
Slovak Republic
Zimbabwe
USA
Greece
Slovenia
Venezuela
Hungary
Spain
Sweden
Switzerland
Turkey
Ukraine
El Salvador
Panama
Mexico
Peru
Denmark
Finland
Ireland
Israel
Italy
Libya
Singapore
South Korea
Thailand
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42 National and
International Associations (1/3)
Asia Pacific Exhibitions & Convention Council – APECC Sidney, Australia
Arab Union for International Exhibitions & Conferences - AUIEC Cairo, Egypt
Asociacion de Ferias Espanolas - AFE Madrid, Spain
Asociacion de Ferias Internacionales de America - AFIDA Lima, Peru
Association of Exhibition Organisers - AEO London, Great Britain
Association of Fair and Exhibition Organizers of the Czech Republic - SOVA CR Prague, Czech
Republic
Association of Greek Exhibition & Convention Organisers - AGECO Athens, Greece
Association of Hungarian Exhibition and Fair Organisers - AHEFO Budapest, Hungary
Association of Korean Exhibition Industries - AKEI Seoul, Korea
Association of Organisers of National Group Participations in International Trade Fairs and
Exhibitions - InterEXPO The Hague, Netherlands
Associazione Esposizioni e Fiere Italiane - AEFI Rimini, Italy
Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V. - AUMA - Berlin, Germany
Exhibition Association of South-East Europe - Novi Sad, Serbia Montenegro
30
42 National and
International Associations (2/3)
Binder & Co. - BDO Lisbon, Portugal
Bulgarian Association of the Exhibition Organizers - BAEO Plovdiv, Bulgaria
Business Development Department (c/o Hong Kong Tourism Board) Hong Kong, China PR
Center for Exhibition Industry Research - CEIR Chicago, USA
China Association for Exhibition Center - CAEC Beijing, China PR
Egyptian Committee for Exhibitions – ECE Cairo, Egypt
Exhibition and Event Association of Australasia - EEAA Melbourne, Australia
Exhibition Federation of Ukraine – EFU Kiev, Ukraine
Fairlink AB Jönköping, Sweden
Federation of Fairs and Trade Fairs of Belgium and the Grand-Duchy of Luxembourg FEBELUX Brussels, Belgium
FKM- Suisse Bern, Switzerland
Foires, Salons et Congrès de France - FSCF Paris, France
FKM Berlin, Germany
Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen
31
42 National and
International Associations (3/3)
Hong Kong Exhibition and Convention Industry Association - HKECIA Hong Kong, China PR
International Association for Exhibition Management - IAEM Dallas, USA
International Exhibition Logistics Associates - IELA Geneva, Switzerland
International Exhibition Statistics Union - CENTREX Budapest, Hungary
International Federation of Exhibition Services - IFES Rheda - Wiedenbruck, Germany
International Union of Exhibitions and Fairs - IUEF Nizhny Novgorod, Russian Federation
Malaysian Association of Convention and Exhibition Organisers and Suppliers - MACEOS Kuala
Lumpur, Malaysia
National Committee for Saudi Exhibitions Companies - NCSEC Riyadh, Saudi Arabia
Netherlands Federation for Trade Fairs and Exhibitions - Fbtn Amsterdam, Netherlands
Office de Justification des Statistiques - OJS Paris, France
Polska Korporacja Targowa (Polish Trade Fair Corporation) Poznan, Poland
Shenzhen Convention & Exhibition Association – Shenzhen, China PR
Singapore Association of Convention and Exhibition Organisers and Suppliers-SACEOS, Singapore
Society of Independent Show Organizers - SISO Chicago, USA
Thai Convention & Exhibition Bureau – TCEB Bangkok, Thailand
Trade Exhibition Association TEA Bangkok, Thailand
32
UFI in Russia
Number of Members:
Number of UFI International approved events:
20
46
Russia in UFI
Mr Sergei Alexeev: Vice-Chairman of the UFI European Chapter
72nd UFI ANNUAL CONGRESS
Moscow, October 2005
33
10 good reason to
become a UFI Member
1. Networking: UFI offers you a neutral forum for dialogue between
exhibition professionals in a non-competitive environment.
- UFI organises a wide-variety of events aimed at bringing together
industry representatives for an open exchange of information and
experience. These events include an Annual International Congress,
seminars, committee meetings, and focus sessions.
•
Topics addressed recently include:
* Latest IT Tool Developments for the Exhibition Industry
* New Trends in Design and Facilities for Exhibition Centres
* Spice Up your Exhibition Business and Explore New Markets
2. Synergy:
UFI members include 40 national and international
exhibition industry associations guaranteeing that policies and
programmes are applied consistently at national levels.
•
UFI’s Association Committee guarantees that coordinated efforts
maximize programme and budget effectiveness at local levels.
34
10 good reason to
become a UFI Member
3. Promotion: Add your strength to the global association of the
exhibition industry as we promote trade fairs and exhibitions as a
unique part of the marketing mix.
•
UFI provides all members with a full promotional campaign which
can be adapted and implemented locally for the benefit of our
industry.
4. Representation: Make sure your voice is heard. As the trade
fair sector’s international voice with members in 74 countries, only
UFI can effectively represent the global interests of organisers,
exhibition centres and partners of the industry.
•
As a non-profit, non-political association, UFI represents the
exhibition sector before such international bodies as the UNO,
UNIDO, ITC-UNCTAD-GATT, BIE and the International Chamber of
Commerce. Local UFI Chapters represent industry interests at the
regional level.
35
10 good reason to
become a UFI Member
5. Quality Standards:
•
•
•
UFI member organisations are selected based
on strict quality criteria, guaranteeing that UFI exhibition industry professional
standards are recognised and observed internationally.
- UFI members agree to adhere to an industry Code of Ethics respected around
the world.
- UFI promotes the auditing of international exhibition statistics as a means to
positioning exhibitions as a solid element in any marketing mix.
- UFI quality labels are recognised internationally by both visitors and exhibitors
alike as a certification of the highest professional standards.
6. Information & Communication:
•
•
•
•
As the premier exhibition
industry association, UFI supports its members with a wide variety of
communications tools:
A free Annual UFI Membership Directory providing valuable statistics and
information on members and UFI approved exhibitions;
UFI Info, a free electronic newsletter;
A website (www.ufi.org) with easily accessed member information, association
news and industry knowledge base;
Exhibition World, a free monthly industry publication examining issues important
to us all.
36
10 good reason to
become a UFI Member
7. Industry Specific Strategic Analysis:
•
•
UFI draws on
the extensive expertise of its members to identify and develop
opportunities and directions for tomorrow’s trade fair industry.
UFI’s strategic think-tank is composed of industry leaders posing the
hard questions and finding the solutions which will lead our industry
successfully into the future.
UFI’s ICT, Exhibition Centres, and Marketing committees focus on
specific industry operational issues, sharing their findings with the
entire UFI membership. UFI’s Regional Chapters develop guidance and
information related to specific local issues.
8. Industry Research:
•
•
Under the guidance of UFI’s Paris
headquarters staff, UFI develops professional research on the trade fair
and exhibition industry.
UFI industry surveys explore issues varying from security to CRM, to
waste management, providing members with a benchmark for critical
auto-evaluation.
UFI is developing the first global statistical data on the trade fairs and
exhibitions industry. This information will provide valuable information
related to the direct and indirect economic benefits of our industry to
37
the international business community.
10 good reasons to
become a UFI Member
9. Education:
•
•
•
UFI supports international programmes developing the professional
expertise of exhibition personnel.
UFI makes available brochures explaining the value of trade shows to potential exhibitors,
how to maximize exhibition participation and means for evaluating exhibition results;
UFI supports international symposia and training programmes in developing nations. The
UFI Cooperation Committee evaluates programme options and coordinates the voluntary
participation of UFI Members in a variety of educational programmes;
UFI is currently preparing a 6 hour curriculum which will be available on a no-fee basis to
academics for integration into their Introduction to Marketing and B2B University level
courses.
10. International Competition Opportunities:
•
•
•
In an ongoing effort to promote the recognition and quality of the trade fairs and exhibitions industry,
UFI sponsors international competitions rewarding performance excellence.
The UFI Marketing Award is an annual competition open to all UFI members. Based on a
selected marketing theme, all UFI Members are invited to submit entries to this event. In the
past themes have included:
* «Best Visitor/Exhibitor Loyalty Programme"
* «Best Visitor Winning Programme"
* «Best Programme to Increase International Participation"
The 2004 the topic was “Best Press and Media Relations Programme» and the participation
rate was running high among UFI members for this internationally recognised award.
The 8th International Poster Competition has just been awarded two weeks ago. UFI awards
an international award to the best Exhibition poster submitted by a UFI Member. The
international jury is composed of graphic designers, exhibition organisers and advertising
representatives, ensuring that the selected winner is of the highest calibre.
38
If you are not yet an UFI member,
It’s my pleasure to invite
you to join UFI.
It is also UFI’s wish to support the
Exhibition Industry in your Region
or in your country
39
Let us share your
ideas on this…
Thank you for your attention
Vincent Gérard
Managing Director
40
Membership Fees
•
Organizer:
1 event
2-10 events
11-30 events
31-50 events
51-100 events
More than 100 events
2,000 Euros
2,500 Euros
4,000 Euros
5,000 Euros
6,000 Euros
7,000 Euros
Plus 150 Euros per UFI approved events
Admission fee: 1,000 Euros
•
Exhibition Centre:
1 – 50,000 m2
51,000 to 100,000 m2
up to 100,000 m2
more than 150,000 m2
2,000 Euros
3,000 Euros
4,000 Euros
5,000 Euros
Plus 1,000 Euros for each additional Exhibition Centre
Admission fee: 1,000 Euros
41
Membership Fees
• Associations:
2,000 Euros
(Reduced fee: 1,200 – 1,500 Euros)
• Partners of the Industry:
Basic Subscription
SMS Company
Consultant (individual)
5,000 Euros
3,500 Euros
2,000 Euros
42