Energy sources
Anheuser-Busch InBev N.V. (Dutch pronunciation: , abbreviated as AB InBev) is a
Belgian-Brazilian publicly-traded company, based in Leuven, Belgium. It is the
largest global brewer with nearly 25% global market share and one of the world's top
five consumer products companies by EBITA.
Anheuser-Busch InBev has 14 brands that generate over 1 billion USD per year in
revenue out of a portfolio of more than 200 brands (2010). This portfolio includes
global brands Beck's, Budweiser, Stella Artois, and Brahma, smaller multicountry brands like Staropramen, Alexander Keith's, Leffe and Hoegaarden,
and regional brands such as Bud Light, Skol, Quilmes, Labatt Blue, Michelob,
Harbin, Sedrin, Cass, Klinskoye, Sibirskaya Korona, Chernigivske and Jupiler.
From Wikipedia, the free encyclopedia
Foreign Direct Investment
Source: Bloomberg Global Poll
Selzer & Company Study
1,408 Bloomberg customers September 16-17, 2010
http://www.bloomberg.com/video/58904460/
ECONOMY: Cycles
1. Timber (Pau Brasil) in the first years of colonization
2. Sugarcane in the sixteenth and seventeenth centuries
3. Precious metals (gold) and gems (diamonds) in the
eighteenth century;
4. Coffee and cattle in the nineteenth and early twentieth
centuries.
5. Soya?
 Land rich in natural resources iron ore, bauxite,
manganese, nickel, uranium, gold, gemstones, oil, and timber
Doing Business
http://www.worldbusinessculture.com/Brazilian-Business-Style.html
• It is important to work closely with local
lawyers and accountants. Many people have
found the services of local middlemen
(despachante) extremely useful.
Meetings
POSITIONING STRATEGIES
A MIXTURE OF LOW COST AND
DIFFERENTIATION
QUALITY OBSERVED
FIRMS PREFER SALES TO CHANNELS &
INTERMEDIATES
CONSUMER PRODUCTS ARE TARGETED TO ALL
ETHNICS GROUPS
•Working and Business Hours
•Breakfast, Lunch, Dinner
•Use of Phone, Fax & Email
•Authority, Status and Decision Makers
•Time and Punctuality
•Language
•Dress Code
•Greeting Protocols
•Women in Business
•Meeting Formats
•Negotiating in Brazil
•Talking Business
NEGOTIATIONS & MANAGEMENT
Respect and courtesy
Tolerance
Identify problems
Cultural taboos
Know the Law
Simplify language
Be flexible
Yes, we can!
http://pt.wikipedia.org/wiki/Jeitinho
Rules/Ethics:"Pode-E-Não-Pode"