Title of Subject:
INTERCULTURAL MANAGEMENT
Lecturer: Gábor Réthi, Assistant Lecturer
Suggested Semester: Fall
No. of Lessons: 9+6
Credit: 3
NEPTUN code of Subject:
GTVVE2141MLA
Type of Subject: Intercultural Management
Preliminary learning conditions: Recitation: Written exam
Type of Course: Correspondent
Brief description of the subject:
This course is designed to provide the basics in cross-cultural management and empower students to handle a
broad array of cultural differences in increasingly complex work environments. The intensive globalization of
international business and trade has created a highly interrelated and interdependent world in which people
from various nations and cultures must work together, often in remote teams in different time zones and
geographic regions. Individuals, team members and managers working in such an environment must be
knowledgeable about other cultures and cultural differences, and must maintain up to date information on
relevant international politics and issues of diplomacy.
This course covers some of the field’s theoretical findings and practical applications in intercultural
management and enables the participants to apply this knowledge in a multicultural and multinational business
environment. Active and assertive participation in the class is a critical element of the learning process.
Summary of lectures:
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Culture in international environment (notion and concept of culture)
Attributions of culture. Sources of culture.
Cultural Metaphors
Stereotypes and ethnocentrism
Theories of cross- cultural comparison ( Kluckhohn and Strodtbeck, Hall, Schwartz)
Cultural differences at work places (The six dimensions of Hofstede)
Trompenaars’ cross-cultural comparison model
GLOBE research project
Mid-term written exam
Acculturation
Characteristics of multinational companies ( Domestic, International, Multinational, Global and
Transnational Companies)
12. Cultural Strategies of multinational companies
13. Global Marketing and Advertising
14. Structural development of multinationals
Method of Mid-Semester Task:
Oral presentation and written test.
Evaluation of the Subject:
Written test (50% of the grade)
Oral presentation (50% of the grade).
Obligatory Literatures:
1. Steers, R.M., Sanchez-Runde, C.J., Nardon, L.: Management Across Cultures: Challenges and
Strategies Cambridge University Press, 2010
2. de Mooij, M.: Global Marketing and Advertising. Understanding Cultural Paradoxes Sage
Publications, 3rd edition, 2009
3. Gannon, M.J. and Rajnandini, P. 2009. Understanding Global Cultures – Metaphorical Journeys
Through 29 Nations, Clusters of Nations, Continents and Diversity. London: SAGE Publications, Inc.
Proposed Literatures:
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Adler, N.J.: International Dimensions of Organizational Behavior Kent Int. 2nd Ed, 1990
Bartlett, C.A.- Ghosal, S: Transnational Management Irwin, 2nd edition, 1995
Ferraro, G.P.: The Cultural Dimensions Of International Business Prentice Hall, 1998, 3rd Ed.
Heidrich, B.: The Change of Organizational Culture in the Transition Time in Hungary University of
Miskolc, 1999
Hofstede, G.: Cultures and Organizations- Software of the Mind McGraw-Hill Book Co., 1991