"Let him that would move the
world, first move himself”
Socrates
Ian Hardcastle - Zhang Guo – Daniel Caballeros – Nicole
Camacho – Kimberly Cafarelli
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Good Opportunities address
important market needs.
Any Big Problem is a Big
Opportunity: No Problem, no
solution, no company.
Find a “Long wave”,
immutable trend that will last .
Important to match
capabilities and interests
Mobilize Resources
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Innovations in Energy
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Information Technology
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Bio-Engineering
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Bootstrapping
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Using whatever
resource you have at
hand
 Savings Account
 Credit Cards

Grants – Free Money
Catalog of Federal
Domestic Assistance
 Very Selective
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 Medicine
 Technology
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Bank Loans
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Builds
creditworthiness
Full Ownership of
Business
SBA Loans
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Finding Investors
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Venture Capital
 Other peoples
money
 High Risk/High
Return
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Not all risk can be removable
Entrepreneurs are people that are
willing to take risk
Focus on managing risk instead of
taking risk
Two types of risk in a new venture:
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The risk of the uncertainty surrounding
the business (External Risk)
 The Market Risk
 Operational Model Risk
 Financial Model Risk
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The risk of what is at stake if the
business fail (Internal Risk)
 Opportunity Risk
 Financial Risk
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External Risk
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The risk
surrounding the
business
Internal Risk
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The risk inside the
business
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The Market risk
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Operational Model Risk
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A large enough market to support the business
Whether the market is growing
What trend exist in the industry
How competition is structure
Distribution of products/services
A business’s internal operation to deliver goods and services to
customers effectively
Financial Model Risk
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The “number” issue that determines if a business can work or
not
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Opportunity Risk
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A risk that comes if the business fails and it allows
you to do something else with your time and money
Financial Risk
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The tangible value that you and the investor lose if
the business fails
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Strategic Planning
Rely on subjective
assumptions &
qualitative marketing
research

Interview potential
clients & relevant
business partners

Information to be
collected in order to
decrease level of
“uncertainty”
Macro environment
 Competitive trends
 Consumer behavior
trend
 Partial SWOT
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Business Model
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Branding
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Business Website or Webpage
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Communication
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Public Relations
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Mission statement
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Target audiences
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Develop a logo or
company name
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“About us” section
highlighting the
business’s mission
statement
Keywords for search
optimization
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Send emails or letters
to clients, influential
third-parties, or
customers
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Social Media Strategy
•
Growth is one of the
most essential
elements to make
your new venture
successful.
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Organization Life
Cycle Model
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Churchill & Lewis’
Growth Model
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Introduced in
1972
As new ventures
grow they are
faced with
different
opportunities,
threats and
changes
Each stage must
go through a
“crisis” in order
to move to the
next stage of
growth.
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Lacks important elements that are needed for a
business to grow such as:
Networking and making relationships with clients
and other vendors
 Securing finances of the company
 Keeping up with new technologies
 Does not take into consideration the size of the
business; one dimensional
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Revised version of
Greiner’s model.
Introduced in the early
1980’s
Published in the
Harvard Business
Review in 1983
Covers more specifics
and detail than
Greiner’s model,
especially relating to
management.
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Each stage breaks
down into
different
management
factors:
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Managerial style
Organizational
structure
Extent of formal
systems
Major strategic
goals
Owner’s
involvement
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http://www.growthmanagementconsulting.com/liability.html
http://www.tameer.org.pk/images/The_Five_Stages_Of_Small_Business_Growth.pdf
http://managingnewventures.wikispaces.com/file/view/TMT+Change.pdf/301312676/TMT
%20Change.pdf
http://www.inc.com/encyclopedia/organizational-life-cycle.html
http://www.getbusymedia.com/small-business-stats/
http://smallbusiness.dnb.com/business-finance/business-loans/3521-1.html
http://sbinformation.about.com/od/creditloans/a/businessfunding.htm
http://guides.wsj.com/small-business/franchising/how-to-finance-a-franchise-purchase/
http://www.entrepreneur.com/article/222652
http://smallbusiness.chron.com/risks-starting-new-business-4195.html
http://findarticles.com/p/articles/mi_m3257/is_1_54/ai_59177136/