Trends & Predictions
for 2015
When we meet, we change the world.
http://youtu.be/BeyNb7Nft9o
Today’s Discussion
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Global Outlook
Industry Forecast
Latest Predictions from MPI Members
Resources
Open Discussion
Global Outlook
This World Economic Forum
report explores…
• Important trends which we will
face in the coming year.
• Emerging issues and
technologies that will shape our
world beyond the coming year
into the next decade.
• Challenges and opportunities of
the coming 12–18 months.
Two Major Themes
Economy
Environment
• These two areas are intricately linked.
• Long-term economic prosperity is dependent on
environmental sustainability.
Relevancy to Industry
#2: Persistent Jobless Growth
• Employment levels will maintain or decrease.
• Organizations within our industry plan to increase hiring
and invest more in employees.
#9: Increasing Water Stress
• There are challenges with both water resources and
access to water.
• CSR continues to be top of mind within our industry.
#10: Growing Importance of Health in the Economy
• Improving health of citizens can directly result in
economic growth.
• Wellness is an ongoing trend within our industry.
Issue To Watch
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This is the ability of computers to read, interpret and act
on our thoughts.
Anticipate innovations that will transform the way we
learn, communicate and control devices.
Imagine the possibilities over time…
− Control the cursor on a computer screen or the
pointer device when giving a presentation
− Hands-free interaction with mobile devices
Challenges Present Opportunities
North America
• Challenge: Adapting to climate change
• Opportunity: Continue sustainability practices
Europe
• Challenge: Fostering economic growth and innovation
• Opportunity: Consistently promote value of industry
Latin America
• Challenge: Education and skills development
• Opportunity: Explore education resources/attend events
Industry Forecast
American Express reports
meetings are ‘back in business.’
• Meetings are expected to play a
critical role in a return to business
fundamentals, and this trend
should help drive the long-term
health of the industry.
• Meeting budgets are likely to
show positive movement, either
through growth or less of a
decline than was seen previously.
North
America
Europe
Asia
Pacific
Central/South
America
Number of
Meetings
+0.3%
+0.4%
+2.1%
+0.1%
Number of
Attendees per
Meeting
+0.2%
-1.0%
+1.3%
+0.5%
2.3
2.2
4.0
2.4
PREDICTION
Number of Days
per Meeting
Source: American Express
North
America
Europe
Asia
Pacific
Central/South
America
Overall Meeting
Spend Within
Organization
+0.3%
-0.7%
+0.2%
+0.9%
Individual
Budgets
-0.2%
-0.4%
-1.5%
+1.2%
Group Hotel
Rates
+4.6%
+1.1%
+4.3%
+2.3%
PREDICTION
Source: American Express
Top 5 Meeting Destinations Based on Activity
North
America
Europe
Asia Pacific
Central/South America
Chicago
London
Singapore
Rio de Janeiro
Orlando
Paris
Hong Kong/Macau
Riviera Maya/ Cancun
Las Vegas
Barcelona
Shanghai
Ciudad de Panama
Atlanta
Amsterdam
Sydney
Sao Paulo
San Diego
Berlin
Bali
Cartagena de Indias/
Bogota
Source: American Express
Top 3 Cities with 2015 Hotel Openings
North
America
Europe
Asia
South America
New York (31)
London (38)
Jakarta (15)
Cartagena (5)
Chicago (12)
Munich (17)
Chengdu (14)
Lima (4)
Miami (11)
Istanbul (15)
Sanya, China (13)
Montevideo (4)
Note: Figure in parenthesis is number of hotel openings.
Source: American Express
North
America
Europe
Asia
Central/South
America
Economic/Political
Instability Concerns
23%
34%
38%
32%
Currency/Exchange
Rate
11%
4%
9%
21%
Environmental
Issues/Green
3%
3%
2%
0%
Safety Concerns
23%
18%
32%
16%
Perceptions around
“resort” destinations
for meetings
40%
41%
18%
32%
TOP CONCERN
Note: Figures in red indicate highest response for each region.
Source: American Express
STR, Inc. Reports on
U.S. Hotel Industry
“We’re seeing strong demand growth
with a relatively flat supply growth
providing the industry a nice gateway to
end the year and continue into 2015.”
Source: STR, Inc.
Source: STR, Inc.
Source: STR, Inc.
Source: STR, Inc.
STR, Inc. Reports on
Meeting Planners
Source: STR, Inc.
Source: STR, Inc.
Source: STR, Inc.
Latest Predictions
from MPI Members
Meetings OutlookTM
Summer 2015 Edition
MPI’s quarterly report indicates
continued intelligent growth in the
meeting and event industry.
(Published August 2015)
Key Findings
• Meeting professionals showing a renewed focus on
attendee “wants” – big-name speakers, entertainment and
shoulder days.
• Only 17 percent of respondents are doing nothing to plan
for the communication styles of the numerous generations
of attendees; 40 percent comprehensively tailor planning
for every event with this challenge in mind.
Key Findings
Key Findings
Key Findings
Resources
MPI Website
Discover more at www.mpiweb.org.
Meetings OutlookTM
Published quarterly, this report
presents future industry trends and
predictions from MPI members,
including meeting professionals on
MPI’s Business Research Panel. It is
developed in partnership with the
Visit Denver, The Convention &
Visitors Bureau, and is supported in
partnership with the IMEX Group.
www.mpiweb.org/meetingsoutlook
Meetings Move Us Forward
is a grassroots resource created
by MPI to help teach members
how to talk about the meeting
and event industry in a
consistent and meaningful way
using a common language.
www.mpiweb.org/forward
Meetings Mean Business Coalition
Open Discussion
Thank You