North Reading Masquers Program Fundraiser
WHAT IS THE PROGRAM BOOK? The Program Books are the playbills that everyone gets when they attend the show. They have the song list,
the cast members, bios, pictures and ads from businesses. These ads and patron donations are what fund our production.
WHO CAN SELL ADS? During the month of October, we ask that all cast and crew sell 3-4 ads. If you can do more, that’s fantastic. We hope that
each student sells $150-$200 worth of ads or more. We need to raise approx. $13-$15,000 through this fundraiser.
WHO SHOULD I SELL ADS TO? Most people start with businesses that they use (dentist, doctor, bank, insurance company, restaurant, lawn
service, etc.). Many people also go to family members who might be willing to support their student, or anyone else they think might be willing to
support the team. Take a copy of last year's ad book with you as an example. Families can take out congratulations ads, put in photos, well wishes.
As can businesses. And don’t forget to tell businesses they can put in a coupon. Great way to get patrons to their establishment! Individual ads are
placed in the PATRON category and we put their name there. Businesses typically have pictures although the two can be interspersed.
IS THERE ANY BUSINESS I SHOULD AVOID? Make sure your business isn’t taken by someone else. There is a list of businesses and who has
them posted on the call board outside the high school rehearsal room. If there is no name next to it, then it is free to take. Simply sign your name
next to it. Parents of elementary students will need to stop by to help pick the business.
WHAT IF I RUN OUT OF AD FORMS? You may go to the website at masquers.weebly.com, click on the rehearsal tab and at the top you’ll see
in green writing information about fundraising. Find the CLICK HERE then scroll down and click on Ad Form, and print as many copies as you
like. You may also make copies of the included form.
PROCEDURE: Please turn in ads as you sell them, and don’t hold them until the deadline, November 6.
• Make a list of businesses or people you can sell ads to.
• Go in person or call and set up an appointment with a manager. Either way, you must go in person. Businesses will easily say on the
phone but it’s very hard to say no to a students’ face.
• Bring an old program to show them as well as an ad form. Be prepared that it sometimes takes 2-4 weeks to get approval so don’t wait
until the last minute.
• Digital files are preferred in .jpg format. Ads that you have prepared on your own computer, and printer ready artwork from the
advertiser work best. The ad should be in its completed form. The digital picture file must be of appropriate size for final print size (300 dpi). For
example, if the final print size is to be 3” X 5”, the file size should be at least 3”(300ppi) X 5”(300ppi) = 900 pixels X 1500 pixels. Your advertiser
(or you) should send the ad electronically to nrhsmasquers@gmail.com.
• PLEASE include your payment with an order form that is completely filled out! We need to know who sold the ad. Checks should be
made payable to NRHS Masquers. Prices are included on the order forms.
• IF SUBMITTING AN ELECTRONIC AD: Place order form & check together in the envelope and email the ad to
nrhsmasquers@gmail.com with “playbill ad from students name” as its name in the subject line. Make sure we know who it’s from and who sold it
so we can match up our records.
• IF SUBMITTING A HARD COPY AD: Place ad, order form, & check together in your students envelope hooked together by a paper
clip or binder. Please don't write on, fold or staple the ad itself because it will scan funny for the booklet. Please note: Scanner ready artwork will
be accepted.
• Back Cover, Front Inside Cover & Back Inside Cover are typically reserved for the same businesses year after year. You may want to
find out what their second choice is in case the cover they want is already sold. This is a good way to get your business to respond quickly.