Generate Revenue from Apps
By RAD-INFO & HyperOffice, 2006
tom peters of in search of excellence wrote:
The Incredible, Wild, Whacky, Scary, Super Cool Future …
and Why We’re Not Even Remotely Prepared, and What
We Can Do About It, for the Sake of Our Careers, Work
and Organizations:
A Musing on Strategies, Tactics, Attitudes, Tips, and
General Observations, Such as … Why scale economies
are over-rated, How to beat Wal*Mart, Why All MBA
Programs Should Be Closed, Why Only Freaks Get Things
Done (in Freaky Times), Why Outrageously Audacious Devotion
to Game-changing Innovation Is the Premier Survival
Requisite,
Why Women Are Better Leaders Than Men (and They Also Buy
Everything, Though Just Try Telling That to the World’s Advertising “Geniuses”),
and How UPS & IBM Are Actually All About Love!
Then: CEO, CTO, CFO, COO
Now: CMO, CCO, CRO, CPO
chief Marketing officer
chief Customer officer
chief Revenue officer
chief People officer
* maybe have someone in charge of FUN!
“A focus on cost-cutting and efficiency has helped
many organizations weather the downturn, but this
approach will ultimately render them obsolete.
Only the constant pursuit of
innovation can ensure longterm success.”
—Daniel Muzyka, Dean, Sauder
School of Business, Univ of British Columbia (FT/09.17.04)
Triple Play
Quad Play
3 Year Contracts
Tele-Marketing
$100M in Advertising
$15 DSL
$15 DSL
You Cannot
Compete on
Price!
Delta3, 4Q05:
$9M Revenue,
$22,000 income you can’t compete
on price
Do you understand
Business Mantra #1
of the ’00s?
DON’T TRY TO COMPETE
WITH
WAL*MART ON PRICE
OR CHINA ON COST
- tom peters
Aim for
Remarkable!
or Bookmark-able
Get Better
or
Get Different
Stand-Alone
Connectivity
Sales
are coming to a close!
Layer 7!
It’s all about the App
Layer 7!
e-mail = app
IM / chat = app
skype = app
Broadband Penetration is all about
applications. It’s about what people can
do with the access, not the access itself.
You Think
You Can’t Sell Apps?
BlackBerry
SugarCRM
MS Office
Lotus
eBackUp
What are You Selling?
You Should be Selling
• Communication
• Connection
• Collaboration
• Sharing
• Productivity
Maslow says
Connection => key need
Social Media = Web 2.0
• Flickr
• YouTube
• MySpace
• Y!360
– Keep your friends/family connected to you.
– Share what matters to you
– Control who sees what
Grass-roots,
community building,
picnics,
gatherings …
WOMA
WOMA is word of mouth advertising; sneezing
Help Them Connect
First and foremost with email – the
original killer app!
1.
2.
3.
4.
5.
6.
Hosted email
web mail
Secure email
Archived email
Mobility Mail
WEP-enabled email
Help Them Connect 2
It starts with email, then IM, then a website.
• Community Intranet - events, videos, pix
•
•
•
•
– Registered users only (so you have a
database to send your newsletter to).
Photo albums
Classified ads
Blogs
Podcasts
– (audioblog.com, audiocast.com, pod-serve.com)
*** Teach them How to Connect!
Seminars, classes, HOWTO’s,
streaming video, on-site.
Purple idea:
Tupperware parties?
How about selling iPods, wi-fi, VoIP, digital
cameras, PC accessories like webcams & mikes via
the Tupperware method?
Teach how to use, upload, create, share, connect…
People want to meet others,
connect, and share
•
•
•
•
•
MySpace.com is Top 10 at Alexa
Match.com & Friendster - both in Top 30
Craigslist - in Top 50
Facebook - in Top 50
Orkut - in Top 50
– This is what drives BB Penetration!
They Want their Opinion to Count
»Epinions
»HomeThinking
»Amazon Reviews
»Digg.com
»Del.ico.us
»Blogs, podcasts
»Web polls
They Want to Buy/Sell
– eBay
– Craigslist
– Y! Classifieds
– Google base
• Isn’t Classifieds an App you
can add to your website?
• Allow Photos
• Connect Skype to it
Apps that Work
•
•
•
•
•
•
•
•
•
SalesForce.com
SugarCRM.org
BlackBerry
Funambol*
HyperOffice
Content Mgmt
MySQL
E-classifieds.net
Hotscripts.com
*mobile open source
•
•
•
•
•
•
•
•
•
ThinkOffice.com
Whiteboard.com
Vyew.com*
Firefox, Mozilla, Sunbird
eBackUp
HostedPBX
OpenOffice
Asterisk
Skype
*web meetings
More Apps
• Social media: Digg, Last.fm, Newsvine, Tagworld, YouTube,
and Yahoo
• Mashups and Filters: Bloglines, Eurekster, Simply Hired,
Technorati, Trulia, and Google
• New Phone: Fonality, SIPphone, Iotum, Vivox, and Skype
• WebTop: JotSpot, 30Boxes, 37Signals, Writely, Zimbra and
Microsoft
• (Zimbra is online email powered with AJAX)
• Under the Hodd: Brightcove, Jigsaw, SimpleFeed,
SalesForce.com, SixApart, and Amazon.com
•
From Business 2.0 March 2006
“The most successful people are
those who
are good at Plan B.”
—James Yorke, mathematician, on chaos theory
Strategy + Systems +
People +Passion +
Execution
= Success
(the E-Myth plus some)
•Customer Retention
•Customer Loyalty
•Innovation
•Employee Motivation
Find the PAIN
that is where
Opportunity
lies.
Seth Godin from Purple Cows:
“Designing ANYTHING for the
masses is silly. Why? Because
the masses don’t buy stuff any
more. The edges do.”
•Sell what people are buying
•Focus on the early adopters and sneezers
•Make it remarkable enough for them to
pay attention
•Make it easy for them to spread
•Let it work its own way to the mass
market.
Market Penetration is from the edge:
Technophiles & Early Adopters try stuff first.
• If it is remarkable, they remark on it…
• they sneeze to their friends
• --> WOMA. Buzz.
(Just capturing T&EA would be HUGE!)
• The Mainstream comes later.
• But by then, there are many competitors.
• Niche marketing. Verticals.
• women, hispanic, elderly/boomers
• Positioning. Marketing. Branding.
Tom Peters on Excellence2006
1. A Bias For Action Is Job One! (Construct a Discipline/Culture of EXECUTION!)
2. DECENTRALIZATION! ACCOUNTABILITY! (Tom’s “Top Two”, 1965-2005.)
3. Fail. Forward. Fast. (“Reward Excellent Failures, Punish Mediocre Successes.”)
4. “Metabolic Management” Matters! (Hustle! Adapt! EAT CHANGE! Win the
“O.O.D.A. Loop” War—Confuse Your Competitors!)
5. INNOVATE or Die. (“Game-changers” or Bust! Lead the Customer! Just
Shout “NO” to Imitation!)
6. A Damn Good Product. (Pursue “Dramatic Difference.”)
7. A Damn Cool Product. (Design Rules!)
8. Ride the Value Added Curve to the Sky! (Sell “GamechangerSolutions”;
Provide “Scintillating Experiences”; Become a “Dream Merchant”;
Strive to Be a “Lovemark.”)
9. Relentlessly Pursue the “Big Two” Markets. (WOMEN Buy Everything
BOOMERS & GEEZERS Have All the Money!)
10. Best “Talent”/Roster Wins! (HR Rules! Everyone a Leader! Women
Lead Best! “Weird” Matters Most! A Workplace to Brag About!
Educate for Creativity!)
11. Demanded: Radical Technology Strategies! (“Incrementalism” Is for
Wimps!)
12. Hard Is Soft! Soft Is Hard! (People! Passion! Enthusiasm! Wow!
INTEGRITY! TRUST! Good Citizenship.)
13. Accept No Less Than EXCELLENCE! (Excellence, Pursuit thereof, Is
the #1 Thing That Vaults Us Out of Bed in the Morning)
Thanks for Listening
Take one idea and use it!
HyperOffice.com
FREE 30-day trial of this
collaboration software
suite. Start adding a new
revenue stream to your
business today.
Call RAD-INFO or
HyperOffice
301.255.0018
RAD-INFO, Inc. is available to
help your organization
implement these ideas.
Consulting - Ideas
Data - Internet - vox
813-963-5884
peter@rad-info.net