BIG GIRL, SMALL MARKET!
Alexis Allen
LaTosha Bell
Danielle Perri
Jasmine Galloway
Raven Duncan
WHAT STARTED IT ALL...
ohttp://www.bloomberg.com/news/videos/b/0132a382-cee3-41db-88affa2ed73f1762
oLululemon, Abercrombie, and American Apparel only sell clothes up to a size 12.
oMany places only sell those sizes on the floor and store bigger sizes in the back!
oStores like this are EVERYWHERE and if you’re small, you don’t notice!
o(http://www.huffingtonpost.com/2013/06/21/plus-size-clothingonline_n_3479724.html)
STATISTICS
oAverage American woman wears a size 12 =
67% of the population
oIn most stores sizes run up to a 12
oPlus size market is at $18 billion, Out of a total
$108 Billion
ohttp://www.businessinsider.com/why-isnt-plus-size-bigger-2012-12
STATISTICS
o Gen Y = Ages 15 - 35
o Gen X = Ages 36 - 55
o Boomers = Ages 56 – 69
http://www.businessinsider.com/why-isnt-plus-size-bigger-2012-12
STORES THAT CARRY
•Lane Bryant/ Avenue
•Ross/ TJ Maxx/ Marshalls
•Torrid
•Macys
•Modcloth
•H&M
•Old Navy
•Simply Be
•ASOS
•Forever 21
•Charlotte Russe
THE “LOOK”
Cons
Pros
oGenerally (formerly) less fashionable due to
increased cost
oOnline retail tends to offer a better, more
stylish selection than in-store offerings.
oLess money spent on detail
oFull Figured Fashion Week, etc.
oMany designers have little knowledge on the
female form.
oPlus-size retailers collaborating with wellknown designers
oDesigners are less likely to design clothes for
a woman who doesn’t even feel comfortable
buying her size in-store
oMore retailers expanding to include plussize.
http://www.dailymail.co.uk/femail/article-2814530/Plus-size-pioneer-Evans-callsstudents-design-latest-range-fuller-figured-women-change-way-generation-viewit.html
http://www.huffingtonpost.com/2013/08/23/tim-gunn-size_n_3799450.html
http://www.newyorker.com/magazine/2014/09/22/bigger-better
#DROPTHEPLUS
o #Droptheplus wants to eliminate the “plus”
and “plus size” terms in the fashion industry.
o Eliminate the embarrassment of separate
sections in the store.
o Use models of all sizes, uncategorized.
o Help create a healthier body
image for consumers, and have
a more accepting idea of what
is deemed “normal”.
Source: Droptheplus.org
REFERENCES
ohttp://www.dailymail.co.uk/femail/article-2814530/Plus-size-pioneer-Evanscalls-students-design-latest-range-fuller-figured-women-change-waygeneration-view-it.html
ohttp://www.huffingtonpost.com/2013/08/23/tim-gunnsize_n_3799450.html
ohttp://www.newyorker.com/magazine/2014/09/22/bigger-better
ohttp://www.businessinsider.com/why-isnt-plus-size-bigger-2012-12