Final Exam Review
Business Communication
BUS 207
Chapter 2
1. Describe the 4 goals of business writing: or what is the basic of
business writing p.32
1- purposeful 2- persuasive 3- economical 4- audience oriented
2. The writing process and the time spent on each
prewriting-25, writing-25, revising-50
3. Describe first phase of writing
Prewriting
4. What is involved in prewriting?
Analyzing , anticipating, adapting = analyze and anticipate audience and
adapt to that audience
5. Describe second phase of writing or What is involved in writing?
Writing = research, organize and composing
6. Describe third phase of writing or What is involved in revising?
revising for clarity, conciseness, tone and readability.,,
proofreading,,,evaluate
7. How much of the writing process should be spent on revising?
50
8. What is the purpose of most business messages? to inform or to
persuade And promote good will
9. What factors are important for choosing the best channel?
imporatance of message, amount and speed of feedback required,
nevessaity of permanent record, cost of channel, degree of
formality, confidentiality and sensitivity
10.What is media richness? !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
11.Know figure 2.2 on page 36. What is the best use of each
channel?
Blog
When one person needs to present
digital information easily
Email
When you need feedback but not
immediately
Face to face
When you need a rich , bad news ,
conversation
personal messages
Face to face group
When consensus are important or
meeting
distributing information
Fax
Must cross times zones, written record
is significant , when speed is
important
Final Exam Review
Instant message
letter
memo
Phone call
Report , proposal
wiki
Business Communication
BUS 207
When you are online and need a quick
response
When a written record or formality
(outside the organization)
When your written record or
collect information ( within
the organization)
When you need to deliver
information quickly or
nonverbal are unimportant
When you are delivery
considerable data internally or
externally
When you information must be
made available to others
12.
What is a secondary audience?!!!!!!!!!!!!!!
13.
What is tone?!!!!!!!!!!!!!!!!!
14.List three specific techniques for developing a warm, friendly
and conversational tone in business messages.
1- avoid overuse of expressions do not rely on abbreviations
2- avoid IM abbreviations, slangs
3- avoid overly formal statements, long sentences, legal terms, third
person construction
15.
What is empathy? Why is it important in business
writing? P38!!!!!!!!!
16.
Why should you include “you” in your writing? Because
receivers are most interested in themselves, emphasize the
word you to promote audience benefits p38
17.
What is positive language? it creates good
will, convey more infomation and give more options to receivers
18.
Why is it OK to use IM messaging abbreviations (such as
BTW or LOL) and happy faces in messages to friends but not
OK in business messages.p40
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
19.
How does profiling the audience help make a business
comm deliver its messages?
you can identify the proper tone language and channel.
after profiling, you can decide whether the receiver will be neutral
Final Exam Review
Business Communication
BUS 207
positive or hostile toward your message.
20.List principles of plain english movement
use active voice with strong verbs, dont be afraid of personal pronouns,
bring abstractions back to earth, omit purposeless words, use positive
expression, prefer short sentence, remove jargon, keep subject, very and
obkect close, keep sentence structure parallel
21.What to consider when analyzing purpose and audience
indentify purpose, selecting best channel, switching to faster channels,
profiling audience, responding to the profile
22.
How can a writer make a message audience oriented and
make audience benefits?
profiling the audience, responding to the profile , empathetic, you view
23.
Components in adapting to the task and audience
audience benefits
you view
conversational but professional
positive language
courteous language
inclusive language
plain english
familiar words
24.
Examples of sexist pronouns and nouns
pronouns:he, his, her, him, she,
nouns: stewardess, fireman, mailman, waitress, waiter