Syngenta Role Profile (draft)
Role title
Internet Marketing
Manager
Department/Function
Marketing Services
Reports to role
Head, Marketing Services
Location
Greensboro, NC
Scope
Current job holder
Global Reporting level
(CEO=1)
Work level
Role purpose
The Syngenta Internet Marketing Manager is accountable for managing the creation, development
and implementation of electronic communications through customer facing internet marketing
activities, including customer facing websites, e-marketing campaigns, social media, mobile
communications and innovative customer internet tools for business units and campaign teams. This
position will work closely with customer marketing teams to ensure tactical market and brand
strategies are aligned with the internet/electronic business strategy. The Internet Marketing Manager
ensures maximum visibility of Syngenta’s Lawn & Garden public websites in North America through
search engine optimization, communication strategies, and effective e-campaign principles.
Accountabilities
 Develop and implement Syngenta strategy for electronic internet communications and the
electronic business strategy overall, as well as B2B and B2C areas.
 Manage and govern the “look and feel” of Syngenta Internet websites based on global standards
and local branding.
 Develop and conduct e-marketing campaigns and lead campaign web tool design with Marketing
Information Group, Campaign Teams, Agencies, Brand Management and Business Units.
 Coordinate and implement the editorial and creative content for all internet marketing and websites
with internal and external content providers, including advertising agencies and content vendors.
 Drive communication of agreed strategies and deliverables.
 Ensure alignment and agreement behind key delivery milestones.
 Project manage web and tool development in collaboration with Syngenta IS
 Manage ongoing projects and the relationship with Serveon and Martin Williams
 Increase visibility of Syngenta’s websites to the public through campaign activities, marketing
strategies and search engine optimization
 Conduct competitive assessments and technology scoping to identify and evaluate new industry
trends and technologies.
 Define and implement appropriate measurement methods, metrics and ROI models to evaluate
internet and electronic communication effort effectiveness
Transition accountabilities
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Ensure that all critical projects continue with no significant delays or negative impact.
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Effectively work across teams to engage participation and gain buy in from all stakeholders.
Knowledge, experience & capabilities
Critical knowledge
 Bachelor’s degree in marketing, communications, information systems, business/agri-business or
related field.
 Minimum 2 years of sales and marketing experience, preferably using internet, website and emarketing tools.
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Syngenta Role Profile (draft)
 Solid understanding of internet information and e-marketing technologies and tools.
 Thorough understanding of internet communities (blogs, news groups, pod casts)
 Knowledge of technology and graphics solutions used for website development & maintenance
beneficial
Critical experience
 Experience in a commercial, customer facing role
 Internet marketing and design experience desired
 Web Technology and design experience helpful
Critical technical, professional and personal capabilities
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Highly creative and innovative skills with attention to sustainability, detail and quality.
Able to deliver on objectives in a timely manner, even in high demand environment.
Demonstrated strategic, analytical, problem solving and planning skills
Excellent project management skills
Excellent and demonstrated communications skills, both written and verbal.
Strong team orientation, with the ability to collaborate, influence and negotiate.
Ability to negotiate with outside vendors and contractors
Critical leadership capabilities
Communicates with impact
Gains commitment of individuals and stakeholders in a compelling way
Builds a culture of innovation
Creates an environment that supports creativity, and coaches people to spark innovation
Focuses on customers
Is dedicated to meeting the expectations and requirements of internal and external customers
Manages for performance
Skillfully plans, organizes and monitors performance to create value and achieve excellence in
delivery
Collaborates across boundaries
Collaborates effectively across organizational and functional boundaries, and leverages diversity
Critical success factors & key challenges

Design and implement a B2C facing website for the FlowersPro business with search capabilities
for the various Flowers varieties.
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Develop a comprehensive electronic business strategy that considers the use of social media.
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Deliver a successful 12 month e-mail communication plan, from planning to implementation to
measurement of success.
Additional information
 All applicants must be eligible to work in the US.
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Syngenta Role Profile (draft)
 Travel Requirements – 20%
Innovations
Employee may, as part of his/her role and maybe through multifunctional teams, participate in the
creation and design of innovative solutions. In this context, Employee may contribute to inventions,
designs, other work product, including know-how, copyrights, software, innovations, solutions, and other
intellectual assets.
Date:
Signature Line Manager:
Date:
Signature Employee:
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