e-Biz Paradigm
- To Where and How? -
Stop and Watch e-Transformation
: To where and How?
목차
1.
2
3.
4.
e-Biz, Present
e-Biz, Future
e-Transformation
e-Transformation &
Virtualization
5. e-Biz Value model
6. E-Biz change IT?
인터넷 대중화
인간
Web Browser(93)
InterNIC(92)
WWW(92)
멀티미디어 정보생성• 검색
신뢰 있는 NT
Internet
NSFNET
1969
ARPANET
1984
1990
The Evolution of e-Biz
- 이데이 노부유끼(出井伸之) -
Cyber 기업과 Real 기업의
연합 및 공조
Transformation?
3 단계
Cyber 기업의 등장
(1995)
2 단계
1 단계
Real 기업의 반격과 자기변혁
(1998)
자료 : 日本經濟 2000.3.9
The 4 axes of e-Biz expansion
amazon.com
Auto-by-tel
Interpark AOL
etc
판매
구매
C2C, G2C
B2B2C
B2G2C etc
P2P
I Village
Teen
Super
fish
Sortal
Biz G2C
거래 Portal
세계
광고
중개
Global
e-Biz
Biz
형태
유럽
아주
국내
거래
영역
대상
B2
C
범위
B2B
Technology
자료 : 電子新聞에서 재구성
Worldwide e-Biz Forecast
단위 : US Billion $
6000
5000
4000
B2C
B2B
3000
2000
1000
0
2000
2001
2002
2003
2004
2005
자료 : IDC ICMM ver.7.1
B2B 지역별 현황(2001 현재)
자료 : IDC ICMM ver.7.1
1. e-Biz, Present
eD : e Distribution
eP : Procurement
eMKT: e Marketplace
eP
buyer
seller
eD
eMKT
N:1
1:N
SCM
B2B
N:N
Collaboration
e-Commerce
Super e MKT next ?
eP
eD
N:1
Super
eMKT
1:N
VCI고양을 통해
상호간 충성도 제고
e-Commerce
VCI
Value chain Integration
세계 인터넷산업(B2B) 전망
회사단독
중개자
구매판매 연합형
전방통합(완제품)
후방통합(원료)
수직통합(동일업종)
수평통합(다른 업종)
단순거래
프로세스 통합
협업
자료 : BCG, 2000
B2B의 세계적 경향(BCG,2000)
단순 전자거래에서 나아가 디자인, 설
계, 제조, 물류 등 기업활동 전반의 협업
형태로 발전해갈 것이라는 주장이 있음.
E-MP통합
시스템통합
e-협 업
협업이 원활히 진행되지는 않겠지만 기업의 이해 관
계에 따라 하나의 트렌드는 될 가능성이 큼
2-(1) e-Biz, Future - Community
Collaboration and next ?
Web-based
procurement
Channel
management
Self-service
Control center managing
inter-enterprise commerce
Biz community integration
Collaboration
Managing a trading
exchange
Collaborative application
- Supply chain / Design
marketing
Portals
자료 : www.amrresearch.com (재구성)
2-(2) e-Biz, Future - Virtualization
Appearance of Virtual
enterprises
Collaboration and next ?
Web-based
procurement
Channel
management
Self-service
Virtualization
Collaboration
Managing a trading
exchange
Collaborative application
- Supply chain / Design
marketing
Portals
자료 : www.amrresearch.com (재구성)
3.e-Transformation (기업 중장기전략)
- 오프라인 기업의 전이 방식의 측면에서 접근-
ERP
CRM
SCM
Diverse IT adoption
오프라인 기업의 전이 방식의 예
국내산업별 e-Biz수준 분석
고
↑
활
용
도
자동차
유통
물류
기계
섬유
건설 조선
↓
저
전자
철강
전력
농수산업
낮음
←
준비도(Readiness)
→
높음
자료 : 산업자원부 2002.2.2
Transformation Type
전
이
형
태
조선
구매혁신
자동차
B2B - SCM, CRM
섬유
내부 인프라, 전략구매, 협 업
전자
MDC(Market driven Change :삼성) eCRM •
SCM (LG)
Evolution of e-Transformation
- 가상기업(e-Company)의 등장
ERP
openness
eCompany
connectivity
CRM
SCM
DC
IT adoption
VONT – Value Oriented Network
DC – Digital convergence
integration
IT Investment Approach(Ross & Beath, 2002)
Technical Scope
BS
Process
Improvement
Renewal
Experiment
Transformation
SI
Short term profitability
Long term Growth
Strategic Objectives
BS : Business Solution
SI : shared Infrastructure
자료 : MIT SMR 2002.Winter
Allocation Funds among IT Investment Types
STAPLES
Experiment
15%
Transformati
on
20%
Renewal
25%
Insurance Firm
Experiment
3%
Process
improvement
40%
Transformati
on
54%
Process
improvement
25%
Renewal
18%
자료 : MIT SMR 2002.Winter
4. e-Transformation & Virtualization
- Two perspective of e-Company
Virtualization
e –Company
Collaboration
VONT
DC
VONT – Value Oriented Network
DC – Digital convergence
Self-service
marketing
5. e-Biz Value Model(Barua,Konana,Whinston,Yin)
In e-biz transformation, we have focused too
much on technology but we should recognize the
complementary natire of technology, business
process and e-biz readiness throughout the value
chain
e-biz drivers : IT application/ Process / Readiness
Internet economy involves much more than justdot-coms and necessitates a fundamental
transformation of traditional organization
The true benefits of the New Economy are
achieved through the digitization of the entire
value chain.
자료 : MIT SMR 2001.Fall
The success of company’s e-business initiative depends not only on its efforts but also
on the readiness of its customers and suppliers to engage in electronic interaction
E-Biz Drivers
IT Application
Orientation Toward
- Customer
- Supplier
- Internal operations
Process
Related To
- Customer
- Supplier
- Internal operations
Readiness
Related To
- Customer
- Supplier
Operational Excellence Measures
- % On line Business - % Online procurement
- % customers Service Provided Online
- Order deliver Time
etc
Financial Measures
- Revenue per employee
- Cross profit Margin
- Return on Assets
자료 : MIT SMR 2001.Fall
Point of e-Biz Value Model
e-biz value model conveys to management
where to focus organizational resources by
highlighting specific areas of opportunity.
In particular, the model emphasizes that to
achieve operational excellence and
subsequent financial gains, managers must
evaluate how process align with e-business
transformation, while encouraging the
participation of suppliers, customers and
internal constituents.
자료 : MIT SMR 2001.Fall
6. e-Biz Changes IT(Earl & Khan)
We see speed as essential to success,
we prefer to be imperfect and be there, rather than be perfect and not be there.
IT Attributes
From
To
Biz Relationship
IT as supplier
IT as key contributor
Functional Ethos
Engineering
Craft
Currency
Cost
Time
Orientation
Internal
External
Work Style
Structures
Enterpreneurial
Work Spirit
Serious
Fun
Attitude toward Tech
Essential to Biz
Makes or Breaks the biz
자료 : MIT SMR 2001.Fall
The Evolution of Practices
IT Management Practice
From
To
Organization
Specialist function
Boutique approach
Planning
Long – term exercises
Short-term, rolling plans
Architecture
Uniform platform
Three tier architecture
Development
Waterfall method
New venture development
Control
Project management
Program management
Product lifecycle
Build to last
Launch & Learn
Work Execution
Division of labor
Multidisciplinary teams
자료 : MIT SMR 2001.Fall
3 Tier Architecture : Balancing Speed & Stability
Inherently Dynamic
Inherently Stable
Uncertainty
자료 : MIT SMR 2001.Fall
4 Guiding Principles for IT in the e-Biz era
Addressing the need for faster development
New venture
Rolling Plan
Development
3 Tier
Architecture
Multidisciplinary
Team
Resolving tension between technological
excellence and biz value
자료 : MIT SMR 2001.Fall
4 Guiding Principles
4 principles dominates the new IT function in
both e-IT and traditional IT department.
New paradigms for 4 central tasks of IT
management IS planning, systems development
or acquisition, architecture design and
implementation, and the management of userspecialist relationships
Rolling plans & New venture development
address the need to speed up systems
development.
The user of 3 tier & Multidisciplinary help to
resolve two classical tension in IT management