| Roberto Saracco
| TILAB- Telecom Italia
Continuous Education:
what opportunities for a Telco?
A contribution to the discussion
Boston, Oct. 2006
0
| Roberto Saracco
| TILAB- Telecom Italia
-
The global picture
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The Value Chain
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Is there a biz for Telcos?
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Examples
Boston, Oct. 2006
1
The context
| Roberto Saracco
| TILAB- Telecom Italia
Half life of technology know how: 3-5 years
2012 Value of today’s technical skill: 10% of current value
Profession tends to focus competence, expertise on a single
tree losing track of the forest; compartimentalization of
knowledge within value chain and within enterprises’
department
A lot of wasted time, effort and opportunities in rediscovering
the wheel; know-how bounded to persons, looseley coupled with
the enterprise
 Limited results, so far, by Knowledge Management
Boston, Oct. 2006
2
| Roberto Saracco
| TILAB- Telecom Italia
The global picture: Information Mgt
Basically free storage of information:
accumulation is possible
Localised information, synch “in burst”at no cost:
distributed but continuously related information
Localised transfer of information, viral communications:
context changes continuously
Information is moving around ready to
serendipiously: sorting information from data
be
captured
Social networks based and managed information
anything can be a “Social Network” thus creating a context
Boston, Oct. 2006
3
| Roberto Saracco
| TILAB- Telecom Italia
The global picture: context awareness
Sensors
Automated processes and monitoring
Automated capture of feelings
Information tagging and relation tagging
Context awareness is not limited by a geographical
location nor by time slice (“here and now” morph into
“experience and expectation”)
Boston, Oct. 2006
4
The global picture: terminals’ evolution
| Roberto Saracco
| TILAB- Telecom Italia
Personal terminals
monitoring, capturing, storing
Augmented reality
Local area communications
Boston, Oct. 2006
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The global picture: mash ups
| Roberto Saracco
| TILAB- Telecom Italia
Information Background
Dynamic Information
Localised Information
Personalised Information
Artifacts
Boston, Oct. 2006
6
The shift in education value chain
| Roberto Saracco
| TILAB- Telecom Italia
a
Boston, Oct. 2006
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Is there a biz…?
| Roberto Saracco
| TILAB- Telecom Italia
The education market in Italy (2004):
65 Bl € PA expenditure for education
 4.2 Bl € professional training expenditure
private secondary schools: 1.7 Bl (pubblic+private 7 Bl)
Tutoring
education supports
E-learning market (2004) : 365 € mln
- enterprises € 316 mln (86%)
- PA 8,3 € mln (2,5%)
Boston, Oct. 2006
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Is there a biz…?
| Roberto Saracco
| TILAB- Telecom Italia
Training (on and off the job)
only 20% of Italian workers attend training
courses (EU average 40%)
 enterprises that organize training courses: 25%
(EU average 60%)
Boston, Oct. 2006
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| Roberto Saracco
| TILAB- Telecom Italia
Is there a biz…?
Savings due to the use of distance learning
On line course cost may be less than 45% of a traditional course.
The English Open University has an average cost around 50% of a
traditional one
Brandon Hall realized a study on 12 USA companies to evaluate
savings due to the use of on line learning for training of employees:
the result was that these companies could make a training volume
five times higher at 1/3 of the budget
The first reason of savings is a reduction in traveling cost that
generally account for 67% of total cost
Cost of “not training”
Decrease of enterprises productivity and competitiveness
Decrease of knowkedge value for the country
Decrease of turn over -> older blood, less innovation
Boston, Oct. 2006
10
| Roberto Saracco
| TILAB- Telecom Italia
Is there a biz…for Telecommunications?
Seamless link of information to people
RIGHT ON TIME, WHEN IT IS NEEDED
Intermediation role
Profiling, adaptation, monitoring
Meta-Information
Support to trainers and trainees
Boston, Oct. 2006
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Value proposition
| Roberto Saracco
| TILAB- Telecom Italia
Connectivity
Information
mgt
(accrual,
delivery,
relationships, ownership, revenue sharing,…)
tagging,
Application platforms
Add-on layer on existing processes (e.g. CRM, Call
Centers, production processes)
Intermediation in value chain across several actors
Boston, Oct. 2006
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Examples
| Roberto Saracco
| TILAB- Telecom Italia
 Changing the education model in high school
 Continuous education in the retail segment
 Continuous education merged into production
Boston, Oct. 2006
13
| Roberto Saracco
| TILAB- Telecom Italia
Examples: Internet as the education fabric
Internet and computers in every school – seldom used
Most teachers suspicious of Internet
Students familiar to “play” on Internet
Boston, Oct. 2006
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Examples: Samsung Italy
| Roberto Saracco
| TILAB- Telecom Italia
 2400 retail points
Product life cycle < 4 months (cell phones, televisions, PC)
No control on clerks
HQ
Italy
Boston, Oct. 2006
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Examples: Telecom Italia CRM-Noi TV
| Roberto Saracco
| TILAB- Telecom Italia
30,000 people in the “field”
Marketing at the edge
Outsourcing vs Insourcing
Boston, Oct. 2006
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Telecom Italia NGN2
| Roberto Saracco
| TILAB- Telecom Italia
Boston, Oct. 2006
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| Roberto Saracco
| TILAB- Telecom Italia
Open questions
How close are the education/training environment?
Can an independent party provide services to a
basically non existing community supporting
continuous education?
What should be the entry point in the education
value chain (targeting trainers, content providers,
end users, process managers)
What are the shareholders and who is threatened?
Boston, Oct. 2006
18
| Roberto Saracco
| TILAB- Telecom Italia
In a nutshell
How can Telcos enter and help in reshaping
The continuous education value chain?
How can they play a role
in the continuous education biz
beyond the one of carrier?
Boston, Oct. 2006
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