Marketing plan

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Programs & Initiatives

• Manager for a day – looking for prospective sponsors

• Smart Start – US. Embassy

• Rising Stars - looking for prospective sponsors

• Student Company – Mr. & Ms. Guri

• Graduate Student Company - Nestle

• Banks in Action - Citibank

• Titan - Microsoft

• Innovation camp – Microsoft & looking for prospective sponsors

• HP Responsible business – Hewlett-Packard

• Global Entrepreneurship Week – looking for prospective sponsors

• Elementary programs – General Electric

Organizations, contacted for sponsorship in 2010

• Contacted:ENEL Maritza East 3, Manpower, Nemetscheck, Ernst & Young,

Deloitte, Balkan Star, Coca Cola, Cisco, Ericsson, SAP Lab, Aroma, Danone, Astra

Zeneca, Oracle, Unilever, Nestle Bulgaria, Abbot, Indesit, Software AG, Wolf Theiss,

Balkan Services, Intracom Bulgaria S.A., Alpha Finance Holding, BACB, Telerik AD,

Eurobank, Intel, Raiffeisen Bank, Chelpech Mining, Adecco, Siemens, Sun Foods

(McDonalds), DSK Bank, AES, General Electric, CMS Cameron McKena, Cooliers

International, Porsche Inter Auto, European Trade center, AIMS, Emeson Process

Management, ASHTROM International, Hewlett-Packard, Ecobulpack, AVON,

Axway, Bayer, Bulgarian Development Bank, Business Park Sofia, Call Point New

Europe, Devin, DHL, Quickstart Global, DuPont Bulgaria, Lei Lilly & Company,

Microsoft, Citibank, EMS Corporation, Emporiki Bank, Entrea Capital, Etap Adres,

FedEx, Glaxosmithkline, BCAF, Honeywell, ING, Johnson&Johnson, US Embassy,

Johnson Controls Electronics, Kaliakra, Kraft Foods, Lindner Immobilien management Foods, Mars Incorporated, Marsh EOOD, Mellon Bulgaria, America

for Bulgaria, Merck Sharp and Dohme, Panda IP, Pfizer, Devnya Cement, Plesio

Compiters, Procter&Gamble, S&T Bulgaria, Sanofi Aventis, Schneider Electric, Tele

Link, Tishman Management, Publicis Consultants I MARC, UniCredut Bulbank,

Unisys, United Bulgarian Bank, VISA, Westinghouse Energy, Wrigley Bulgaria, Xerox

Bulgaria, Stanton Chase, Eco Pack, BNP Paribas, Mr. Elvin Guri and Ms. Ralitza

Again, Motorola, AmGen, Ministry of economy, energy and tourism, Geotechmin

PR efforts 2010

• Supported by Publicis Consultants I MARC & lots of media

• 7 press books

• 750 pages of press coverage

(Manager for a day, Smart Start, Global Entrepreneurship week, Europe Enterprise Challenge, Banks in Action, HP Responsible Business, Rising Stars)

• TV, Radio, web and print coverage and interviews

• Hundreds of photos (some available on-line)

• Policy work and awareness – JA Board, Ministry of Education,

Ministry of Finance, Sofia Municipality, BNB, Ministry of Economy, over 10 Ambassadors, Schools &Universities, not-for profit organizations

• Awards 2010: Model Organization Award by JA-YE Europe; Thomas

J. Bata Quality Award by BATA, Special Leadership Award to Milena

Stoycheva by JA-YE Europe, European Enterprise Award 1 st Place

Bulgaria by EC DG Enterprise and Ministry of Economy and Energy

In-kind received

• Hewlett-Packard, Sheraton Hotel Balkan,

Kempinski Hotel Zografski,Publicis Consultants

I MARC, Carre Noir Sofia, bTV, Manager,

Darik, Kapital, Dnevnik, PC World, Karieri.bg,

FM+, Star FM, Fresh, Avant X Alliance,

Congress Engineering, Manpower, University of National and Global Economy, Anglo-

American School of Sofia, Red Devil, Right

Rental

What`s next

• EU funding – applications for grants

• Ministry of education and ministry of economy grants

• BCAF Model for fund raising trough payroll

• Approaching Bulgarian and international companies

Quickstart Global, Shell, Enel Maritza East 3, Cez Electro, Cosmo

Bulgaria Mobile (GloBul), Rompetrol, Ideal Standart Vidima, Most

Computers, Stemo, Jar Computers, Sirma Group (representative for

Intel), Siemens, EVN, Coca Cola, Danone, SAP Labs, Oracle, AmGen,

Cisco, Tishman, Henkel

- Where applicable - inviting managers as jury and guests in order to establish connection and sending sponsorship proposal afterwards

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