MARKETING CONCEPTS
META KAJŽER, GERDA MASILIONYTE, FLORIAN BALL
INTRODUCTION

Management philosophy,

"the customer is the king„,

four main marketing concepts.
PRODUCTION ORIENTATION

Widely available and low cost,

reduce costs through mass production,

most effective when a business
operates in very high growth markets.
PRODUCT ORIENTATION

Ignoring customer's needs and
focusing on building a quality
product,

satisfy wants and needs of
customers.
SALES ORIENTATION

Force to promote and sell their products or services,

door-to-door sales, phone calls, and other face-to-face interactions.
MARKET ORIENTATION

Identifying and meeting the stated or hidden needs or wants of
customers,

opinion of customers.
McDonalds – A fast food story