TWITTER SELECTS CONNECT ADS AS MENA REPRESENTATIVE
Social media company partners with leading digital advertising solutions provider in MENA to
launch ad sales in the region for its Promoted Products suite of advertising products
Cairo, Egypt -- November, 06 2012 – Twitter, Inc. has selected Connect Ads as its sales representative in the
Middle East and Northern Africa (MENA) territory, one of the company’s fastest-growing markets. The partnership
between Twitter and Connect Ads, which has a long legacy in launching global digital ad products in the region, will
help expand the availability of Twitter’s Promoted Products suite of advertising products to marketers in MENA
later this year.
Under the partnership, Connect Ads will manage all Egypt, UAE, KSA, and Kuwait sales. Connect Ads will also help
develop the MENA market for Twitter and its Promoted Products through a series of education and training
programs for agencies and large advertisers. A dedicated Connect Ads sales team specializing solely in Twitter’s
advertising products is expected to begin operations later this year.
Twitter’s Promoted Products suite includes three products that marketers can use to extend their reach and
amplify their message on Twitter. These products, which include Promoted Tweets, Promoted Accounts, and
Promoted Trends, are currently available to marketers in the United States, United Kingdom, Japan and Latin
America.
“MENA is one of Twitter’s fastest-growing regions, and we are seeing significant interest from marketers there who
want to use our Promoted Products to build their businesses and connect with consumers,” said Shailesh Rao,
Twitter’s vice president of international revenue. “Working with Connect Ads gives Twitter a strong partner with a
footprint throughout the region and proven digital capabilities enabling us to scale and educate the markets as we
introduce Twitter's Promoted Products. This is the next step in expanding Twitter’s international presence, building
on top of our recent launch in Latin America earlier this year.”
“Together, we will offer advertisers new and relevant opportunities to engage the MENA region audiences and drive
value for brands and consumers. The growth of social media in the MENA region is among the highest in the world,
and Twitter is one of the most recognized and utilized platforms in our region,” said Mohamed El Mehairy,
managing director of Connect Ads. “We are excited to be Twitter’s sales representatives and to consolidate our
partnership through bringing our experience in introducing digital companies in the MENA market to our new
partner.”
In the light of this new partnership, Hanan Abdel Meguid, OTVentures CEO, comments: "The choice of Connect Ads
to be Twitter’s launchpad in MENA is a continuation of OTVentures' success in limiting the divide between the
market needs and the available digital solutions, and the partnership is an affirmation of OTVentures role as
leader and pioneer in the digital media solutions, amidst a steadily developing MENA market.”
About Connect Ads
Connect Ads is a pioneering Digital Advertising Solutions Provider in the MENA region and a subsidiary of
OTVentures, a leading digital and technology solutions provider for both online and mobile platforms .
Launched in 2002 with a handful of digital advertising specialists as an offshoot of LINKdotNET, the Egyptian
leading Internet Service and Solutions Provider, Connect Ads today boasts more than 100 highly experienced
professionals across the spectrum of the digital advertising world. Connect Ads currently owns several specialised
regional operations, all working in the digital sphere. These include Search Worx, a performance based marketing
agency specialising in SEM, SEO and PPC models amongst others and Tattlr, a social media arm offering platform
building, presence engagement, and analytics services.
Managing online advertising content non-exclusively for more than 100 international sites, Connect Ads has today
become one of the regional leaders in digital advertising. The company also represents some of the major
worldwide networks, in addition to many other regional and local properties, on an exclusive basis.
Connect Ads currently covers 13 markets through its seven regional offices, namely, Cairo, Egypt (HQ); Dubai, UAE;
Jeddah and Riyadh, KSA; Casablanca, Morocco; Karachi, Pakistan; and Doha, Qatar.
To know more about Connect Ads please visit: www.connectads.com or follow us on Twitter: @Connect_Ads
Connect Ads Contact:
Mahira Tarek
Mahira.tarek@connectads.com
Twitter Contact:
Will Stickney
wstickney@twitter.com
###