This is the business plan template.
• When you are done, be sure to delete all generic text and
formulas.
• Add graphics and transitions.
• Make sure all questions are answered in complete
sentences.
• Fill in all requested information.
• Do your best!
• I will reference this project on almost a daily basis. Be sure
to use the time I give you to work on this project
effectively.
• This project is a major component of your final grade.
Business Name
Entrepreneur’s Name
Date
Business Profile
• Explain your business and why you selected it chapter 1
• Write the mission statement of your business chapter 17
• Type of Business:
– [Service, Retail, Manufacturing,Wholesale]
– How will you satisfy a consumer need chapter 2
Core Beliefs (ch.5)
Opportunity
•
chapter 4
List 3 reasons why this business is a good opportunity
Qualifications
•
List at least 2 reasons why you qualified to manage this
business
Legal Structure
chapter 25
• [Is your business structure a Sole Trader,
Partnership, Private Company, Public Company]
• [Why did you choose your legal structure?]
My Accounting System Plan (ch. 12)
Cost of Materials/Direct Labor
chapter 2
Cost of Sales Per Unit
Direct Labor
(Labor Cost per Hour) (A)
Time (in hours) to make 1 unit (B)
$
$
Total Direct Labor Per Unit
Material Description
Direct Labor Cost Per Unit (A)*(B)
Cost/Total Quantity
Total Material Cost Per Unit
$
Cost Per Unit ($)
$
Variable Costs Per Unit (shipping, commission, packaging)
$
Cost of Sales Per Unit (labor +material+vc)
$
Economics of 1 Unit
chapter 9
Definition of One Unit
Selling Price per Unit
$
(A)
Direct Labor Per Unit (if applicable)
$
(B)
Materials Per Unit(if applicable)
$
(C)
Total COGS Per Unit (B+C)
$
(D)
Variable Costs Per Unit
(outgoing shipping, packaging,
commissions)
$
(E)
Total Cost of Sales (D+E)
$
(F)
Gross Profit Per Unit (A-F)
$
Average Monthly Operating Costs
9
Type of Operating Cost
Monthly Cost
Entrepreneur’s Salary
$
[enter fixed cost]
$
[enter fixed cost]
$
[enter fixed cost]
$
[enter fixed cost]
$
TOTAL fixed costs
$
Unforeseeon/Other Costs
$
TOTAL Operating Costs
$
chapter
Monthly Sales Projections
chapter 13
[consider which month you will start your business]
Month
January
February
Units sold
Units Sold
60
50
March
April
40
May
30
June
July
August
September
October
20
10
0
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
(Double click on chart to add information)
November
December
Total=
Sales Assumptions:
• Seasonality
• Purchasing Behavior
• Time Constraints of Entrepreneur
Projected Yearly Income Statement
Selling Price Per Unit
$
# of Units Sold
$
Total Sales
$
Less Variable Costs
Total COGS
$
Variable Costs
$
Total Cost of Sales (Total Variable Costs)
$
Gross Profit
$
Less Fixed Costs
USAIIRD
$
Other Costs/Unforeseen
$
Total Operating Costs
$
Pre-Tax Profit
$
Less Estimated Taxes @20%
$
Net Profit
$
chapter 13
Start-Up Investment
Entrepreneurial hours
needed for start-up (A)
Item
Wage you pay yourself
(B)
chapter 14
Total start-up
time investment (A*B)
$
$
Where I will buy this?
Cost of Item
$
$
$
$
CASH RESERVE totaling 3 months of fixed costs
$
Estimated TOTAL START-UP INVESTMENT
$
Financing Strategy
chapter 14
(for start-up investment)
Source
Amount
Personal Savings [How will you save?] $
Relatives/Friends
$
Investor [Who is it?]
$
Grant [From whom?]
$
Total: $
Debt or
Equity?
Return on Investment
Return on Investment (ROI)
chapter 14
chapter 3
%
Net Profit ÷ Start-up Investment X 100
For every $1 dollar invested,
my business earned :
Return on Sales
Return on Sales (ROS)
$
chapter 13
chapter 3
%
Net Profit ÷ Total Sales X 100
For every $1 dollar of sales,
my business earned :
$
Breakeven
Monthly Break-Even Units
chapter 20
chapter 20
Monthly Fixed Costs ÷ Gross Profit Per Unit
Start-Up Investment Double
Years for my start-up investment to
double in value*
(Start-up Investment ÷ Net Profit) X 2
chapter 14
Competition
Competitor
Price
Quality
chapter 8
Compared to my
business (better, worse) why?
$
$
$
Competitive Advantage
• [List 2 reasons why customers will purchase your
product or service over your competitor’s.]
chapter 8
•
Market Analysis
chapter 18
• [By location]: Where does your consumer live?
• [By personality]: what are the concerns, desires, etc?
• [By behavior]: how does the consumer purchase (impulse,
cautious, price sensitive, etc.)
• [By population]: what is the size of the market?
Total Population (by age
and gender)
% Breakdown (income)
% Breakdown (potential
market size)
Consumer Profile
Magazine Game
• With your target market in mind, create a personality for
your target consumer
– Name
– Description of personality
– Age, Gender, Income, Disposable Income
– Values
– Education Background
– What does consumer do in free time?
– What music does he/she listen to?
– What brands does he/she like to buy?
– What motivates, bothers, and entertains him/her?
Marketing Mix
chapter 10 &18
• Price:
– [Should be an explanation of why you chose your price]
• Place:
– [Should be an explanation of why you chose this place]
• Product:
– Explain the benefits and features of product
• Promotion:
– Explain the strategy to promotions you will use
Marketing Plan
chapter 10&18
Awareness
How will you generate awareness?
Cost
Purchase
How will you motivate consumer
purchase?
Cost
Relationship
How will you build a relationship
with customer and get them to
return?
Cost
My Philanthropy Plan
chapter 10 & 38
• [Describe how your business will give back to the
community or support a cause that you believe in.]
• [Explain how you will incorporate philanthropy
into your marketing plan.]
My Resume
Business & Education Goals
Business
Education
• Short-term goal
• Long-term goal
– Growth strategy?
– Exit strategy?
• Short-term goal
• Long-term goal
Time Management Slide
Business schedule for a typical week
•
•
•
•
Entrepreneurship Hours:
School Hours:
Work Hours:
Free-Time Hours:
[enter hours]
[enter hours]
[enter hours]
[enter hours]
Management Plan
• Recruiting
• Benefits You are Going to Offer to Your
Employees
• Evaluation Plan
My Organization Chart
[Enter your mission statement
(or slogan if applicable)]
Thank you for your
consideration of
[Enter company name]