99.DM_Draft Report With Mr. Tan Comment 1

advertisement
Marketing Objectives and Strategy
Business objectives help to control, direct and review the success of the
company (Visionary, 2013).
Therefore, it is important to have a set of
appropriate strategies and plans of actions to ensure that the company’s
objectives can be achieved. In this case, (Straight to the point) To achieve
Expedia’s means of building a prospect database from current non customers
and deliver leads to be followed up by marketing sales representatives, it is
critical to understand the company’s strengths and weaknesses and also the
target market group before outlining the strategies to be used to meet the goals.
In order to generate the leads, we recommend Expedia to introduce a brand
new travel package with a program of activities filled with fun and excitement
to attract the interests of the target market group. Before setting strategies to be
carried out, we have evaluated the situational analysis of the company based
on the existing strengths and weaknesses so that we could estimate the success
ability of the recommended plan.
With the support from different well-known brands such as HotWire,
TripAdvisor and Hotels.com added into the company, Expedia has now
become one of the leading travel services companies in the market (UKessays,
n.d). The strong brand name and the large size of the company are the biggest
strengths of Expedia as it allows the company to differentiate their offerings
confidently and gain the ability to compete effectively against their competitors.
In addition of the well-recognized brand name of the company, Expedia has an
extensive distribution network that allows them to reach out to a wider range of
customers. One of the best examples given will be Expedia being the main
travel channel in other third-party travel agencies and websites such as
MSN.com. By looking at the existing strengths of Expedia, we believe that all
these will a supporting hand in promoting our brand new travel package to
more potential customers from different places and countries which in turn
increases the opportunity to gain profits for the company.
Straight go the issue, or you can summarize in 6 to 8 lines.
Even though Expedia has many advantages that could support the travel
package that we recommend, but the company has its own weaknesses too.
One obvious weakness of Expedia is the fact that it relies too much on online
search engines for its business. In addition of the rapid growth of travel services
market nowadays, Expedia will have to go through an intense competition with
other online travel service providers. Moreover, customers nowadays often
avoid booking their trips online due to the many cases of travelling companies
not being able to keep their financial details secure. All these factors will bring
negative impacts to Expedia since the company conducts majority of its
business through online websites and search engines. In order to overcome
these weaknesses of Expedia and ensure that the new travel package will be a
success, we strongly recommend Expedia to improve their promotion strategies
by focusing on both online and offline promotions.
You should done more research on fun and excitement, how
1.It will become an important criteria in current consumer (Demand)
2.It link to travelling package (Supply)
3.Currently, not many companies emphasize on this element, you are one of
the pioneer
4.It link the profitability and branding of company
The target market groups for the recommended travel package will be
customers aged between 18 to 35 years old including students, working adults
and young parents who are adventurous, outgoing and excitement lovers.
Other than that, the price to participate the tour costs RM2, 000 per person,
which is considered quite a big amount to pay for. Therefore, the group that we
target should also be customers who have the willingness to pay for the
activities that we offer. With the theme of excitement, the travel package that
we proposed to attract the interests of these target audiences consists of four
main types of activities: Water Sports, Theme Parks, National Parks and also Air
Adventures. Fun and thrilling activities are prepared for each of the four areas
such as skydiving, scuba diving, jungle trekking, roller coaster rides and other
exciting
After reading your marketing strategy, as a boss, I will not buy your idea
because I cannot feel the huge impact (positive side) on my company even
the idea is sound logical and interesting.
Prefrences of Activities (This part to should included in the marketing strategy
part, to explain to BOSS the preferences and the potential market, integrate in
travelling package.
Estimated Percentage of the Preferences
of Activities
Air Adventures
9%
Theme
Parks
10%
National Parks
23%
Water Activities
58%
From the chart above, we can see that most of the consumers are more
interested in the water activities. Our estimated percentage for it will be 59%. This
is why, for our creative approach, we have come up with more activities for
water. Next, 23% of the consumers prefer to go for excited activities in the
National Parks from different countries as they can enjoy the sceneries, and at
the same time performing excited activities. While for theme parks, there is only
10% of it. This is because only students enjoy the excitements in the theme parks.
While the other 2 groups of people who are young parents and working adults
from our target market, they do not really like theme parks because the themes
do not really suit their interest. Lastly, air adventures have the lowest percentage
rate of 9%. This is because many people think that it is dangerous to perform
activities in the air. The accident rate is higher than the other activities (Klosowsk,
2010).
Communications Plan
As mentioned above, Expedia is targeting on 3 major customer group which
consist of, students, working adults, parents (you seem like target everyone in
this world within the age group) at the range of 18 – 35 years of age.
Therefore, we’ve decided to reach out to them through several channels
shown below:
Strategy: Direct Selling – an opportunity to generate new leads to promote
and sell products by having a face-to-face approach with the potential
customers (Queensland.Gov, 2013) (Wrong, this is not direct selling, you are
not selling on the event.)
Media Selection: Booth Event
Location 1: Universities & Colleges
Target Audience: Students that are willing to pay
Objectives: Gaining information to form database by making the students to
sign up and fill-up their personal information on the online database and
“like” Expedia Facebook fan page when they join the activities provided.
Furthermore, this event is also carries the mission to change the mindset of
students towards holidays instead of going shopping in Hong Kong or
domestic food trip to Malacca or Penang. Expedia will instill the needs of
recognition for the students towards a journey of excitements instead.
Activities: In order to instill the needs, Expedia will trigger their thirst for
excitements and the need to get away after their stressful university life with
examinations and assignments by introducing a tip of the whole excitement
journey over and done with bringing the whole concept of excitement into
some mini games for the students to experience. Expedia will select the right
universities which have the right atmosphere that enables the activities to be
done fluently. Such as, sky diving simulation, lost world voyage and some
interactive games that brings the comparison between a boring trip and an
exciting trip with Expedia.
Estimated Response Rates: 15% (Justify why 15%)
Location 2: Shopping Complexes
Target Audience: Young Parents & Working Adults
Objectives: Build Database by having the participants to fill up personal
information upon signing up for the activities. Introducing a new ways to get
oneself away from hectic workaholic and stressful city lifestyle and “escape”
to an adventure full of excitements that we’ve provided for our valuable
customers. Initiate the ideas of a feeling of great enthusiasm and eagerness
to do something that will distract oneself from the real world by providing
them a platform to places having extraordinary activities that are not
available outside.
Activities: To prompt the people’s interest, Expedia will have a 3 days event in
selective shopping complexes by setting up a series of exciting activities
such as rock climbing, augmented reality activities, sky diving simulation, etc.
for the consumers. Activities provided will be suitable for young parents with
kids and also working adults.
(Move from down part) To get all their basic and additional information, we
will use gadgets like “I-Pad” and require them to fill in that information. Upon
registration for the activities provided in the event the consumers are
required to full up their personal details for consumer's database. After they
filled in, they will get small gifts like a mini notebook from Expedia. Besides, we
also gather all these information from Facebook and Instagram when we are
asking them to like and follow our page. Next, we will rent some of the
information from colleges and universities as part of our target market is
students. Universities and colleges will definitely have their basic information.
Estimated Response Rate: 20% (Just make it same if cant justify, at least you
assume both are the same)
Strategy: Social Media Marketing – Aids to support interactions and pull closer
the gap between potential and existing customers and the organization
through the populations online (Queensland.Gov, 2013).
Media Selection: Facebook & Instagram
Location: Interactive Fan Page
Target Audience: Students, Working Adults, Young Parents
Objectives: Update Expedia’s latest Information to Potential Customers,
Attract prospects market with substantial visual effects through videos and
pictures, response to first-hand enquiries.
Activities: Update all the attractive information in details regarding the latest
activities proposed along and quotes with the aim to trigger the “appetite”
of the consumers. Visual effects will be included to fulfill the visual senses.
Expedia will have a photo shooting competition in Instagram where the
participants can just take part in it by taking picture of their exciting moments
and hash tag “ExcitementwithExpedia” (#ExcitementwithExpedia) and stand
a chance to win free travel package from Expedia for a limited time. This
could help Expedia to gain customer awareness towards the theme running.
(How many prize will be given in year 2014?)
Estimated Response Rate: 0.5% (Any justification?)
Strategy: Direct Mail – A low cost approach where customer relationships
can be built in an effective and flexible approach through tailoring of emails
that drives direct sales (Queensland.Gov, 2013).
Media Selection: Promotional Emails and Advertisements
Location: Online Mail Box
Target Audience: Students, Working Adults, Young Parents
Objectives: Generate new pointers or deals for customers based on the
database collected throughout the events as mentioned above in direct
selling strategy.
Activities: Taylor made packages to target more specific segments of people
by attracting the market group. Also, it is a perfect medium for Expedia to
update their current events and activities running through emails to keep the
existing and potential customers updated. This is to keep interactions and
involvements with the customers.
Estimated Response Rate: 15%
Are you referring to the email? If yes, where to get the NEW email list? Rent
from where? Collect from where?
Important: You communication plan MUST include how are you going to deliver
your message to each of the target segment (what kind of statement),
customers must FEEL the situation and benefit, otherwise, u just syiok yourself
without clearly indicate their need and wants.
PR or advertising executive need these statements so that they know how to
design the message.
Example:
Student: Feel stress with final and assignment? It’s time for you to get away from
this stressful lifestyle, let’s us plan for you a fun and excitement trip that customize
to your preference, so that you just ……………………(you continue)
οƒ˜
Budgeting
Budget to spend on communication plan = RM1.5 Millions
Price of the package
= RM 2000 per person
Expected Commission
= X% (Market rate from 7 to 15 %)
Expected Return
= Budget + Expected Profit
= 1.5 Millions + X Millions
= X Millions
ROI
= X Millions/1.5 Millions
=
Revenue/Sales
= X Millions/X%
The calculation WRONG! Expedia earn commission, not the whole package
because they are not the owner of any flight and hotel. So all your budget figure
are wrong….
RM 4.5millions ÷ RM2000 = 2250 person (need 2250 people to earn 4.5millions)
Revenue
: Package price × number of people
= RM 2000 × 2250
= RM 4.5 millions
Profits
= Revenue – Expenditure Cost
= RM4.5 million – RM 1.5 million
= RM 3 millions
Q1(Jan-Mar)
Q2(Apr-Jun)
Q3(July-Sep)
Q4(Oct-Dec)
RM 4.5 millions × 30%
RM 4.5 millions ×
RM 4.5 millions × 25%
RM 4.5 millions × 35%
= RM1.35millions
10% = RM450,000
= RM1,125,000
= RM1,575,000
Number of
RM 1.35 millions ÷
RM 450,000 ÷
RM1,125,000 ÷
RM 1,575,000 ÷
customers
RM2000 = 675
RM2000 =225
RM2000 =562.5
RM2000 =787.5
(15/50.1) ×675 =202.10
(15/50.1)×225=67.33
(15/50.1) × 562.5=168.41
(15/50.1) × 787.5=235.78
Approx: 203 Pax
Approx: 68 Pax
Approx: 169 Pax
Approx: 236 Pax
Shopping
(20/50.1)×675=269.46
(20/50.1)×225=89.92
(20/50.1)×562.5=224.55
(20/50.1)×787.5=314.37
Complexes
Approx: 270 Pax
Approx: 90 Pax
Approx: 225 Pax
Approx: 315 Pax
Facebook &
(0.5/50.1)×675 = 6.736
(0.5/50.1)×225=2.245
(0.5/50.1)×562.5=5.64
(0.5/50.1)×787.5=7.859
Instagram
Approx: 7 Pax
Approx: 3 Pax
Approx: 6 Pax
Approx: 8 Pax
Email
(15/50.1)×675=202.09
(15/50.1)×225=44.865
(15/50.1)×562.5=168.41
(15/50.1)×787.5=235.78
ERR: 15%
Approx: 203 Pax
Approx: 45 Pax
Approx: 169 Pax
Approx: 236 Pax
Revenue
Approach:
University&
Colleges
ERR: 15%
ERR: 20%
ERR: 0.1%
ROI
=
𝑹𝒆𝒗𝒆𝒏𝒖𝒆
π‘°π’π’—π’†π’”π’•π’Žπ’†π’π’•
𝑹𝑴 πŸ’.πŸ“ π’Žπ’Šπ’π’π’Šπ’π’π’”
= 𝑹𝑴 𝟏.πŸ“ π’Žπ’Šπ’π’π’Šπ’π’π’”
= 3%
Cost per Response=
=
𝑻𝒐𝒕𝒂𝒍 π‘·π’“π’π’Žπ’π’•π’Šπ’π’ π‘©π’–π’…π’ˆπ’†π’•
𝑻𝒐𝒕𝒂𝒍 π‘΅π’–π’Žπ’ƒπ’†π’“ 𝒐𝒇 𝑢𝒓𝒅𝒆𝒓
𝑹𝑴 𝟏.πŸ“ π’Žπ’Šπ’π’π’Šπ’π’π’”
πŸπŸπŸ“πŸŽ
= RM 666.66
Database Strategy
Common Information
Additional Information
ο‚·
Name
ο‚·
Handphone number
ο‚·
E-mail
ο‚·
Facebook
ο‚·
Instagram
ο‚·
Country
ο‚·
Gender
ο‚·
Income level
ο‚·
Interested to visit different theme
parks from different countries
How to answer all these questions?
ο‚·
Yes or No?
Rating1 to 5?
activities from different countries
ο‚·
Open? If open, how to analise the
data?
Challenging different excited
Indicate the rating of bungee
jump (1 to 5?)
ο‚·
Indicate the rating of skydiving
ο‚·
Times visited theme parks in a
year
ο‚·
Times performed excited
activities
ο‚·
The spending habits on
excitements travelling
With all these information, it can help Expedia to build models that tell us
which factors had the most influence in determining those who responded and
those who did not respond. (HOW OOOOO????????)
All the information allows us to contact them directly. Some of the
information is harder to obtain, but it will be useful for future marketing strategy.
Once we got all these information, it helps Expedia to build up a clearer picture
of the exact target customers. It helps Expedia to focus on advertising and
marketing efforts easier.
How to analyze the database? What is the FORMULA?
Air Adventure
: Which questions is relate to this?
Theme Park
:
National Parks
:
Water Activities
:
ο‚·
Interested to visit different theme parks from different countries
ο‚·
Challenging different excited activities from different countries
ο‚·
Indicate the rating of bungee jump
ο‚·
Indicate the rating of skydiving
ο‚·
Times visited theme parks in a year
ο‚·
Times performed excited activities
ο‚·
The spending habits on excitements travelling
Information Gather
Based on our communication plan, we will gather the data and
information by having booth events in universities, colleges and shopping
complexes.
Database Protection (OK)
D’Amo is a capable database solution which protects our data from both
internal and external intrusions. It uses data encryption to protect the important
data. It has a strong encryption to prevent from decryption of stolen information.
Moreover, it can also help management to backup all the data. It also has the
ability to monitor the activities (Pentasecurity.com, 2013).
Besides, we will also use “SafeNet ProtectDB” software to give additional
protection on our database. This brings us great database encryption and
database protection for the complex business and customer information that
stored in our databases (Safenet-inc.com, 2013).
Time and Consumer to be contacted (important? It seem like just make your
proposal longer without any value added…)
We will pick a suitable time to contact our target market. For the students,
we will e-mail them the packages during their semester breaks or after their
exams, as they have the time to enjoy all these excited activities and also
release their stress. While for the young parents and working adults, we update
all these packages during festival holidays like Chinese New Year, Hari Raya,
Deepavali and Christmas and also public holidays. They are usually busy working
and taking care of children. They will only have time to relax during these few
holidays season. Thus, we will only e-mail them before all these festival and
public holidays.
Prospect Database
A database is basically organized information. Our data is organized into
lists. These lists are generally organized in grids with sets of fields that is arrange
horizontally and vertically. We are using Microsoft Excel as it is a simple database.
It has a set of numbered fields that is on the left of the page, and also a set of
alphabetical fields at the top of the page. The record of our database would
be the basic and additional information of the consumers from our database
strategy above. In our prospect database, records are organized around a
consumer’s last name.
The prospect database can help us to store, modify, and recover what
information we have. It also tracks the sources, responses, participation, interests
and purchases of the consumers (how to track the interest? Based on the
questions as designed? Your explanation is too surface, we need a good
concept which people can understand, not just explain like BOOK, you need to
show HOW)
Maintaining the information about the interests of the consumers can be done
by prospect database too. The record of our database would be the basic and
additional information of the consumers from our database strategy above. In
our prospect database, records are organized around a consumer’s last name.
Moreover, we also use CRM (Customer-Relationship-Management
software) Software that allows different departments from the company to
contribute the individual data files of consumers, and follow up their orders and
more without asking other employees of the company. It is an updated, shared
database of all the customer communications and transactions and more
(Smarta.com, n.d.).
What is this? Just delete it if you are not familiar with the concept of CRM
as integrate in your FUN and Excitement idea…
The Uses of Database to Direct Communications and Record Responses
Before we set up our data, we will need to know our target market well.
The target market for our excitement packages are students, young parents
and working adults. After we determine our target market, we will need to know
where we collect the information. The information will be obtained from
colleges, universities, shopping complexes and social media like Facebook and
renting it from the others.
You mentioned need to analyse data, how? Must show the formula in
Page 12.
After we gather all these data, we will need to analyze them. It involves
examining the data in ways that tell the relationships, patterns, trends, and more
that are found within the database. Analyzing it can help us what kinds of
relationships seem to be real among variables, but also on the level that we can
trust the answers that we got (Ctb.ku.edu, 2013). This will help us to know
whether the responses we got are effective or not.
Lastly, all the information we gather need to be verified. Based on the
information that we got from the consumers, we will e-mail them the type of
packages that they are interested. To know whether they really like the
packages, we provide a feedback form below the e-mail, so that they can able
to tell us whether they really interested on it. If what we send to them at first is
not what they are looking for, they can tell us through the feedback column,
and we can send them the packages they are interested. Furthermore, we
have the e-mails of the customers, thus we can always update them with all the
different packages and promotion. They can always plan before they want to
go for it. (OK)
Can show the example of feedback questions?
1. XXXXXXXXXX
2. XXXXXXXXXXX
3. XXXXXXXXXX
4. Creative Approach and Budgeting
οƒ˜
Creative Approach The design of Package (No need to tell me creative or
not, we will know one)
Under this excitement package, it consists of 4 sub-sections which are
Theme Parks, Water Activities, Air Adventures and National Parks. The package
provides selection of many popular and famous theme parks such as Universal
Studios, Disneyland, Everland, Lotte World, and Fujiyama. Moreover, water
activities that planned was surfing, sea kayaking, sailing, diving, jet-skiing,
sidekick, motor-boating, sidekick, rafting, banana boat, peanut boat and kite
boarding. To have more excited feeling, customer could join the air activities
such as skydiving, skywalk, sky jump, parachuting, hot air ballooning and
bungee jump. Jungle trekking, hiking, mountain climbing, camping, elephant
riding also had provided under the national park activities. Therefore, all these
activities were the best place for the targeted audiences who want to
experience the feeling of excitement.
Moreover, this excrement packages are available for the customers to
choose the one that they like and enjoy the excitement games planned by the
company. The package gives customer the best feeling of excitement and
happiness so that they can play hard and enjoy the games. Happy moments
could be created with their friends and tourists. This was the emotional benefit
that the customer could receive from it.
This excitement package is targeted on the students, working adults and
young parents who are aged between 18 to 35 years old, able and willing to
spend on its. This group of people is targeted as they have the same interest of
want for having an exciting feeling and movement in their life. Moreover, they
are able to take initiative to make more new friends who had same interest in
the tour.
Push strategy will be used to attract customers to purchase the
excitement package. According to Lamb, Hair and McDaniel (2010, p.493),
push strategy was a marketing strategy that uses aggressive personal selling and
trade advertising to convince a customer to purchase the products. Expedia
could choose Facebook as a social media tool to promote the packages and
make sure the customers are aware of the new excitement packages.
Moreover, Expedia needs to e-mail the targeted customer about the
information of the packages and also updated info. All of these media tools
were about direct marketing where promoting the packages directly to the
customers.
In conclusion, this unique idea is appropriate to attract the targeted
segments which then will increase the sales in term of the airplane tickets to the
destination and also hotel reservations. Therefore, the objective of Expedia
which is to increase sales will then be achieved.
Comment:
1. Your package is good, no problem
2. Must present a good flow of proposal, this version is not good enough, lack
of linkage. (marketingstrategy to target market to database to package)
3. Your idea is good, but you guys can not present it in detail, especially on
how to anaylise the database…
Don’t give up…just improve it…
Country
Theme Parks
Water Activities
Malaysia
Day 1
Day 2
ο‚·
Sunway lagoon
ο‚·
Air Adventures
National Park
Day 2
Taman Negara,
ο‚· Taman Negara,
Pahang for swimming,
Pahang for
Abai Waterfall , white
canopy
water rafting.
walkway, night
jungle walking,
Day 3:
ο‚·
mountain
Pahang’s eastern coast
climbing.
for Surfing, sea
Day 3
kayaking, snorkeling
and sailing.
ο‚·
Tioman for
kayaking, scuba diving,
waterfalls,
banana boat ride and
jungle
sidekick boat ride.
trekking.
ο‚· Malapascua Island,
Day 2:
ο‚· Skywalk, Edge
Park, Cebu for
snorkeling, jet skiing.
at Crown Regency
hiking, rock
Hotel and Tower,
climbing and
Cebu.
jungle trekking.
ο‚· Sky diving and
ο‚· Everland, South
Korea.
ο‚· Seoul Land, South
Korea.
ο‚· Lotte World at
Seoul, south
Korea.
ο‚· Sudlon National
Coaster, Tower Zip
kayaking, Kiteboarding
Day 1:
Day3:
Cedu for scuba diving,
ο‚· Bantayan, Cebu for Sea
Korea
Pulau
Pulau Tioman for
Day 1:
Philippine
ο‚·
Day 2:
ο‚· Yeouido Hangang Park,
South Korea for yachting
or boating,
ο‚· Trekking in
parachuting at
Mount Pulag in
Cebu.
Mindanao.
Day 3:
ο‚· Rock Climbing
at Seoul.
ο‚· Natural Camp
wakeboarding,
Site in Seoul
motorboats.
Zoo.
ο‚· Ttukseom Hangang Park,
South Korea for
windsurfing, kayaking,
water skiing, banana
boat, peanut boat.
Indonesia
Day 1:
ο‚· Dunia Fantasi,
Day 2:
Day 3:
ο‚· Thousand Islands,
ο‚· Mountain
Jakarta.
Jakarta for Snorkeling,
Krakatau for
ο‚· Jungleland
scuba diving, jet skiing,
jungle trekking.
Adventure, Bogor.
banana boat.
ο‚· Taman
ο‚· Waterboom Pantai
Suropati,
Indah Kapuk.
Jakarta
.
Taiwan
Day 1:
ο‚· Shan Gri La
Menteng.
Day 2:
Day 3:
ο‚· Windsurfing at Fulong
ο‚· Hengshan
beach, DongLiao
Village,
Paradise, MiaoLi.
ο‚· Leofoo Village The
ο‚· Diving, snorkeling and
HsinChu for
me Park, HsinChu.
yachting at LongDong
Grass skiing,
South Ocean Park
paintball, high-
ο‚· Diving, windsurfing,
wire walking
water-skiing, parasailing,
ο‚· Hiking at
jet- skiing and yachting,
WuliaoJian,
surfing at Kenting
Taipei.
beaches.
ο‚· Rock Climbing
at Longdong
Cape.
Japan
Day 1:
ο‚· Fujiyama( Fuli-Q
Day 2:
ο‚· Snorkeling and diving in
Highland in Mount
Fuji)
ο‚· Bungee jump at
Suruga Bay
Minakami, Gunma.
ο‚· White water rafting at
ο‚· Tokyo Disneyland
Or
Day 3:
ο‚· Paragliding at
Tone River , Kanto
Agatsuma
ο‚· Banana boats,
ο‚· Universal Studios
ο‚· Skywalk at
parachuting at Lake
at Osaka
Yokohama
Hamana, Hamamatsu.
ο‚· Rafting and cannoning
at Minakami
Thailand
ο‚·
Day 1:
Day 2:
Scuba diving, snorkeling
ο‚·
Pattaya Park and
Day 3:
ο‚· Pattaya
and windsurfing in Koh
Tower for tower
Elephant
Man Wichai, Pattaya.
jump, speed
Village for
ο‚·
Hua Hin – snorkeling
shuttle.
elephant ride
ο‚·
Coral Island, Pattaya for
ο‚·
snorkeling and diving,
ο‚·
Hong
Kong
Day 1:
ο‚· Ocean Park,
Victoria Peak
Day 2:
Pattaya Jungle
ο‚· Walking and
Bungee jump
hiking,
Parasailing in
Mountain biking
Pattaya Beach.
at Chanburi
Day 3:
ο‚· Sailing, wind surfers in
Stanley Main Beach
ο‚· Kayaking in LanTau
ο‚· Hong Kong
ο‚· Wakeboard, surfing in
Disneyland
Tai Po Waterfront Park
ο‚· Snoopy World
Vietnam
Day 1:
ο‚· Vinpearl
Amusement Park
Day 1:
ο‚· Diving and snorkeling at
Nha Trang Bay.
at Nha Trang
Bay 3:
ο‚· Rock climbing
in Cat Ba
National Park,
Day2
ο‚· Kayaking, Parasailing,
Halong Bay.
ο‚· Hiking and
scuba diving at Tuan
climbing at Bai
Chau Bech, Halong Bay
Tho Mountain,
ο‚· Kite surfing, windsurfing,
Sailing at Mui Ne Bay
Halong Bay.
Appendix
Malaysia
Sunway Lagoon
Sidekick boat ride
White water rafting @
Taman Negara
Sea Kayaking @
Scuba Diving @ Pulau
Pahang’s Eastern Coast
Tioman
Canopy Walkway @ Taman
Negara
Philippine
Jet skiing@ Malapascua
Kite Boarding @
Island
Kite Boarding
SkyWalk
Edge Coster
Bantayan, Cebu
Tower Zip @ Crown Regency
Hotel and Tower
parachuting @ Cebu
Rock Climbing @ Sudlon
National Park
Everland, South Korea
Seoul Land, South Korea
Lotte World Seoul
yachting @ Yeouido
flyfish ride @ Ttukseom
Hangang Park
Hangang Park
Peanut boat ride
Banana Boating
Jungle trekking @
@ Thousand Islands
Mountain Krakatau
Skydiving
Korea
Indonesia
Dunia Fantasi, Jakarta
Taiwan
Grass Skiing
LeoFoo Village Theme
Rock climbing @
LongDong Cape
Park
Japan
Fujiyama
Tokyo Disneyland
white water rafting @
Tone River
Bungee Jumping @
Minakami Gunma
Paragliding @ Agatsuma
Thailand
Scuba Diving @ Koh Man
Wichai, Pattaya
Elephant ride @
Pattaya Elephant Village
Tower Jump
Hong Kong
Ocean Park, Hong Kong
Hong Kong Disneyland
Snoopy World @ Hong
Kong
Vietnam
Roller Cosater @Vinpearl
Vinpearl Amusement
Amusement Park
Park
Vinpearl Amusement Park
@ Nha Trang
References
Ctb.ku.edu (2013), Community Tool Box. [online] Available at:
http://ctb.ku.edu/en/table-of-contents/evaluate/evaluate-communityinterventions/collect-analyze-data/main#.UmaRZnB9ExY [Accessed: 22
October 2013].
Klosowski, T (2010), 10 Things That Can Go Wrong in Air Sports Available at:
http://adventure.howstuffworks.com/10-things-go-wrong-air-sports.htm
[Accessed: 21 October 2013].
Lamb, Hair, McDaniel (2010). Marketing, 10 edn. Canada: South-Western
Cengage
Learning,
pp493-495,
viewed
15
October
2013,
<http://books.google.com.my/books?id=9Kf_O1eI0J4C&pg=PA413&dq=D
irect+marketing+push+strategy&hl=en&sa=X&ei=EcFfUunTC8XPrQfSlYGwB
g&redir_esc=y#v=onepage&q=Direct%20marketing%20push%20strategy&
f=false>.
Pentasecurity.com (2013), DB Security Product, Database Security Solution,
Penta Security [online] Available at:
http://www.pentasecurity.com/english/product/dbDamoIntro.jsp
[Accessed: 21 October 2013].
Queensland.Gov. (2013), Types of Direct Marketing. [online] Available at:
http://www.business.qld.gov.au/business/running/marketing/directmarketing/using-direct-marketing/direct-marketing-types [Accessed 18
October 2013]
Safenet-inc.com. (2013), ProtectDB: Database Encryption & Database
Protection. [online] Available at: http://www.safenet-inc.com/dataprotection/database-encryption/protect-db/ [Accessed: 23 October
2013].
Smarta.com. (n.d.), How to collect and store customer data. [online] Available
at: http://www.smarta.com/advice/sales-and-marketing/advertising-andmarketing/how-to-collect-customer-data/ [Accessed: 22 October 2013].
Download