Syllabus for Today
9:00–11:30
Class Introduction: This presentation and your
business model canvases
11:30–12:30 Panel: Success in the Innovation Corps
12:30–1:30
Lunch
1:30–3:00
Class 1: Bus Model / Customer Development
3:00–6:00
Get out of the building!
7:00–8:00
Workshop: Customer Discovery Best Practices
Homework: Business Model Hypotheses – present tomorrow!
Internet Access User ID: icorps
Password: stanford21
The Lean LaunchPad
Lecture 0: Introduction to the Class
Steve Blank
Jon Feiber
Jon Burke
Jerry Engel
#leanlaunchpad
This Session
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The teaching team
Why are you here?
Teaching team philosophy
Our expectations of you
Your team introduction/business model canvas
Teaching Team
Steve Blank, Jon Feiber, John Burke, Jerry Engel
• BS CS/Astro Physics U of
8 startups in Silicon Valley
Colorado
• VP Networking SUN
• Semiconductors
• V.C. @ MDV since 1991
• Supercomputers
• Consumer electronics
• Video games
• Enterprise software
• Military intelligence
sblank@stanford.edu
@sgblank
www.steveblank.com
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Yale BS EE
McKinsey and Co.
Charles River Ventures
Stanford Ph.D MS&E
TA: E145, Mayfield Fellows,
MS&E 273
V.C. @ Floodgate
ann@floodgate.com
@annimaniac
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Chair, New Venture
Creation & Venture
Capital Program
Teaching at Haas for
22 years
On boards of 5
companies
Steve Blank, Jon
8 startups - 32 years in
Silicon Valley
• Semiconductors
• Supercomputers
• Consumer electronics
th
• Video games
• Enterprise software
• Military intelligence
Feiber, John Burke, Jerry Engel
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Yale BS EE
• BS CS/Astro Physics U of Colorado• McKinsey and Co.
• Charles River Ventures
• 50 employee, VP Networking @ Sun
• Stanford Ph.D MS&E
• V.C. @ Floodgate
• V.C. @ MDV since 1991
Teach: Stanford,
jdf@mdv.com
ann@floodgate.com
Berkeley, Columbia
Details at
www.steveblank.com
@annimaniac
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Chair, New Venture
Creation & Venture
Capital Program
Teaching at Haas for
22 years
On boards of 5
companies
Steve Blank, Jon Feiber, John
8 startups - 32 years in
Silicon Valley
• Semiconductors
• Supercomputers
• Consumer electronics
• Video games
• Enterprise software
• Military intelligence
Teach: Stanford,
Berkeley, Columbia
Details at
www.steveblank.com
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BS CS/Astro
Physics U of
Colorado
VP Networking
SUN
V.C. @ MDV since
1991
Burke, Jerry Engel
• BS Mech Engineering U.C.
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Berkeley,
• BA Economics U.C. Santa Cruz,•
• MBA Harvard Business School •
• Founder BMI Software
• VC at ABS Ventures
• Co-founder True Ventures
jburke@trueventures.com
@andemca
Chair, New Venture
Creation & Venture
Capital Program
Teaching at Haas for
22 years
On boards of 5
companies
Steve Blank, Jon Feiber, John Burke, Jerry
8 startups - 32 years in
Silicon Valley
• Semiconductors
• Supercomputers
• Consumer electronics
• Video games
• Enterprise software
• Military intelligence
Teach: Stanford, Berkeley,
Columbia
Details at
www.steveblank.com
•
•
BS CS/Astro Physics U
of Colorado
50th employee, VP
Networking @ Su
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V.C. @ MDV since 1991
jdf@mdv.com
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BS Mech Engineering U.C.
Berkeley,
BA Economics U.C. Santa
Cruz,
MBA Harvard Business
School
Founder BMI Software
VC at ABS Ventures
Co-founder True Ventures
jburke@trueventures.com
@andemca
Engel
• Founder of Entrepreneurship program
at Berkeley
• Teaching at Haas for 22 years
• VC @ Monitor Ventures
• On boards of 5 companies
• 30+ years in the Valley founding and
growing tech ventures
engel@haas.berkeley.edu
Bhavik Joshi - Course Assistant
joshibhavik@gmail.com
http://about.me/bhavikjoshi
@joshi_bhavik
• Co-founder: Early stage clean tech startup 2011 – Present
• Sr. Lecturer California College of Arts (Design MBA program) - Present
• Better Place (13th employee) 2008-2011
• Berkeley/Columbia MBA 2008/09
• Co-founder: Berkeley/Stanford Cleantech Conference Series 2007-Present
• 2000 – 2007 Enterprise Software
• 1998 – 2000 Tata Motors India
• Role: Class/lecture questions, logistics and coordination
Why Are You Here?
Because we know something we
didn’t before
Because we know something we
didn’t before
We Now Know How to Build Startups
Course Objective: Idea to a Business
• What does it take to go from idea to a business?
– Business Model + Customer Development
– Hypotheses testing of the business model(s)
– Get “out of the building”
Course Objective: Simulate A Startup?
• Create the pressures, uncertainty, and challenges
of a real startup
– Our expectations are unreasonable, they require
extraordinary effort
– We expect failures, iterations and Pivots
– Class is a “lab” - books/lectures are tools, not answers
– Fail fast, learn quick, push you outside your comfort zone
Teaching team philosophy
• This class is taught using the “Startup Culture”
– We’re tough, direct, fair - you need to be the same
– Startup culture has no hierarchy - in this class you are an
entrepreneur - not a PI, lab mgr or center director
– We’re your biggest supporters – we want you to succeed
• Question us, challenge us, push us as hard as we
push you
• We don’t pretend to be domain experts, we know
you are smarter than we are
Getting Out of The Building
• This class is not about our lectures
• The class is not about your attendance
• The class is about the work your entire team
does outside the building
• It’s the difference between a vision and a
hallucination
Our Expectations of You
• This is a full-contact, immersive class
– All of you will be full participants – here and remotely
– You will spend lots of time outside of your university
– You all will do all the work assigned (and it is a lot
more than you probably realize)
– No “dine and dash”
• If you think you are not learning, or you all
cannot commit the time, see your NSF program
manager
Team Deliverables
• Each Week – 10 minute presentation
– Lessons Learned presentation 7 minutes
• Instructor critique 3 minutes
– Updated WordPress blog
– Tens of Hours of “outside the building” learning
• May Presentation
– 20 minute Lessons Learned Summary
– 2 minute video of what you learned
– 2 minute science video
Syllabus
Each week
• We teach you about the business model
• You get out of the building and test hypotheses
• Your team presents what you all learned
Repeat for 8 weeks
Syllabus for Today
9:00–11:30
Class Introduction: This presentation and your
business model canvases
11:30–12:30 Panel: Success in the Innovation Corps
12:30–1:30
Lunch
1:30–3:00
Class 1: Bus Model / Customer Development
3:00–6:00
Get out of the building!
7:00–8:00
Workshop: Customer Discovery Best Practices
Homework: Business Model Hypotheses – present tomorrow!
Syllabus for Tomorrow
9:00–1:00
Team Presentations
1:00- 2:00
Lunch
2:00– 3:00
Lecture 2: Value Proposition
3:00- 6:00
Get Out of the Building
7:00–8:00
Workshop: Mentor Tutorial
Homework: Value Proposition Hypotheses –
present findings tomorrow!
Syllabus for Thursday
9:00–1:00
Team Presentations
1:00 -2:00
Lunch
2:00 – 3:00
Lecture 3: Customers/Users/Payers
3:00- 4:00
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Workshop: Video Lecture Setup
Homework: Customer Hypotheses – present findings Mar 28th!
Syllabus for March 28th – April 25th
• 9:00–12:00pm PST Classes 4 – 8
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Homework: You present findings every week to all teams
Syllabus for May 22nd – 23rd
• Dec 13th 9:00–5:00pm PST
– Rehearsal Day at Stanford
• Dec 14th 9:00–5:00pm PST
– Demo Day at Stanford
All team members required both days
The Lean LaunchPad
Team Introductions and
Business Model Canvas
The Lean LaunchPad
Panel:
Success in the Innovation Corps