HomeVideo & Cinema
in the Digital Age
RTV 151
S
Three kinds of reception
S By air
S NTSC
S By conduit
S Cable, satellite, IPTV
S By hand
S VCRs, VCDs, DVDs
What’s Missing?
S Mobile media
S Connected devices
S ‘The Cloud’ / Internet video viewing
S 3D-TV
S 4K TV
Home Video: Monitors
S CRT
S Projection
S Plasma
S LCD
S DLP
S LED
S OLED
Home Video: Digital files
S The Cloud
S Virtual DVR
S Connected device
S Smart TV
S Access to all content
S Always VOD
S Linear vs. non-linear programming
Digital Video: licensing
S Netflix, HuluPlus
S Traditional TV networks
S Specialty networks
S Replacement of MVPDs
S Digital copyright protections—Netflix example
Local Market
Broadcasting and TV
Programming
Legacy Media licensing
S
Traditional TV service
S 210 Local TV markets
S In a local market
S Independent (KDFI, 27 ‘My Network TV’) (68, KPXD, ION)
S Network affiliate (WFAA, Belo-owned)
S O&O (4, 5, 11)
S Difference for LPTV
S Sources of programming
S Local, network, syndicated, paid
TV Dayparts
S overnight 1-6 am; early morning 6-9 am
S daytime 9-3; early fringe / late afternoon 3-5
S early evening 5-6; access 6-7
variations
S
prime time 7-10
S
late fringe 10 - 1030
S
late night 1030 - 100
note time zone
Types of scheduling
S Stripping
S Checkerboarding
S Daypart differences / prime-time vs. not
S Stacking, blocking
S Lead off, hammocking, lead-in, tent-poling
S Stunting (sweeps)
Basics of network operation
S Original benefit vs. today
S High cost programming / national audience
S Network compensation
S Value of station / network-affiliate relations
S O&O
S ‘Hybrid networks’ Univision, PAX / ION
S ‘Hybrid IPTV' services – Operators use either digital or satellite for
linear TV and broadband for on-demand content
Basics of network operation
S ABC, NBC, CBS, Fox, CW – how much do they need their
local stations?
S How can local TV survive?
S Multicasting?
S Cable cost + streaming option?
S Distinction of ABC, NBC, CBS, Fox vs. ESPN, CNN, MTV,
HBO
S A ‘cable network’ is not a network
S Mobile media – national or local?
TV syndication
S ‘Off Network’
S Big Bang Theory, Raymond, How I Met…
S Seinfeld, Frasier, Friends
S Classic TV shows
S First Run
S Minimum number of markets
S Group owner impact
S Specific genres
S Cash / Barter
National TV
S genres of TV programs--sit-coms, dramas,
mini-series, made for TV movies,
theatricals, variety shows, game shows,
reality shows
S Production costs
S Reality hour: $300K - $1 million
S Sit-com half hour: $750K - $2M
S Drama hour: $1.5M - $2M
S Co-production & deficit financing
Cinema
S To be added