MGT 499 - Strategic Management
Walter J. Ferrier, Ph.D.
Office: 455X
Tel: 257-9326
E-mail: wallyf@pop.uky.edu
Web: www.uky.edu/~wallyf
Course Perspective:
A View from the Top
Top Management
Functional Management
• Marketing
• Production
• R&D
• Logistics
• Acct./Fin.
Value-adding
Activities
Comments from the Fortune 500
 Need
to change culture … need big picture view
 Keeping track of competitors / customers is
everyone’s job
 Cross-functional integration
– Strategy
– Problem-solving
– Decision-making
 Good
ideas get killed on their way bubbling up …
because they bubble straight up instead of
circulating around first. (same with information)
Strategic Management: Course Content
 What
is it? What do CEOs do?
 Analysis of industries and competition
 Business-level strategy: How to compete
 Competitive dynamics: Head-to head rivalry
 Corporate-level strategy: Managing the portfolio
 Strategic management of the multinational firm
MGT 499 and Your Personality?
Need for
Stability
Management as
“art” or “craft”.
Management
as “science”.
Thrive on
Dynamism
Medium-Term Benefits
Top Management
You
Your Expectations
 What
–
–
–
–
–
do YOU want out of this course?
Useful frameworks
General knowledge
Ability to integrate
“Big picture” perspective
???
 What
motivates YOU?
Pedagogical Approach
 Real-world
business cases & current events
 Textbook readings
 Videos
 Written and oral case report
 Web-based strategy simulation
 Class discussions/participation
Grading
ITEM
1.
2.
3.
4.
5.
6.
BSG (Group)
Written Case Report (G or I)
Oral Case Report (G and I)
E-Quiz (I)
E-Quiz (I)
Participation (I)
WEIGHT
30%
20%
20%
10%
10%
10%
Books and Readings
 Strategic
Management: Competitiveness and
Globalization (Hitt, Ireland & Hoskisson 3rd Ed.)
 Business Strategy Game (6th Ed.)
 Johnny Print Case: Ryka
 Harvard Business School (HBS) Case Packet:




Apple
Nucleon
Pennzoil
Breakfast Cereal
Industry




IBP and Meat Industry
Procter & Gamble: VIZIR
Monsanto Biotech (A)
Kellogg’s, Quaker, Philip
Morris
LISTSERV
 Subscribe:
1. E-mail to: LISTSERV@lsv.uky.edu
2. Put the following text in the message body:
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3. Reply to confirmation with ‘ok’ in body
 Sending
Mail:
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MGT499NIGHT@lsv.uky.edu
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Internet Resources
 http://www.uky.edu/~wallyf
Link
 http://hitt.swcollege.com
 http://interactive.wsj.com ($49.00 per year)
 http://quote.yahoo.com/
 http://cnnfn.com
 http://www.nyt.com/
 http://ciber.bus.msu.edu/busres.htm
 LISTSERV (see MGT 499 Welcome page)

E-mail: wallyf@pop.uky.edu
Keys to Case Study
 Issues
and outlook: What’s the problem?
 Information: What’s relevant?
 Alternative solutions: What are the choices?
 Decision criteria: How to decide?
 Making the call: What is best solution?
 Action plan: Steps for implementation?
 Evaluation and impact: Will it work?
* See sample case attached to Ale-8-One
case from Johnny Print
Keys to Participation
How . . .







Identification of key issues
Significant analysis
Logical synthesis of
discussion points
Identification of new
alternatives
Suggestion of plan of
action
Identification of key
assumptions
Meaningful summary
When . . .





“Open” a case
Contribute to middle
Linkage with text
reading
Summary, synthesis,
resolution, or closure
LISTSERV
discussions
Evaluating Participation
Quality of
Comments
+
++
0
Frequency and
Volume of Comments
Strategic Management in the News
 Low
price leader / Price cutting
 Differentiated player / Unique product or
marketing approach
 Market pioneer / Innovator, first-mover / New
products, etc.
 M&A / Restructuring / Turnaround
 Alliances / Joint ventures
 New international markets / off shore
production
 New plants / equipment / efficiency processes