brianthonigman@gmail.com | www.brianhonigman.com | @brianhonigman
SKILLS
Digital Marketing, Digital Strategy, Social Media Management, Social Media Training, Social Media
Strategy, Digital Partnerships, SEO Strategy, Content Marketing, Search Engine Optimization, SEO
Training, Public Speaking, Customer Support, Project Management, Copywriting, Professional Blogging,
SEOmoz Pro Tools, MS Office, Adobe Photoshop CS5, Adobe Illustrator CS5, Adobe Dreamweaver CS5,
WordPress, CMS, HTML, HootSuite, Radian6, Wildfire App, Offerpop & Google Analytics.
EXPERIENCE
Marc Ecko Enterprises, Web Retailer, New York, NY
Digital Marketing Executive, September 2012 – Present
*Oversee global social media strategy for all Ecko fashion brands on Facebook, Twitter, YouTube,
Instagram, Viddy & other platforms, growing following by 300% & counting
* Directing SEO strategy focusing on increasing non-branded organic traffic & relevant links through
content creation, on-page/off-page optimization, technical troubleshooting & blogger partnerships
*Building & supporting digital partnerships to foster growth of wholesale, retail, international &
licensees such as campaigns in conjunction with Ecko Watches, Ecko Canada, Ecko Audio etc.
*Write articles in Mashable, Business Insider, the Huffington Post & other digital publications for
increased brand exposure in top tech publications
*Manage a team of 3, comprised of marketers & designers
*Spearhead training initiatives for various departments on social media & SEO as it applies to fashion
Digital Marketing Manager, April 2012 – September 2012
*Developed global social media strategy for Ecko UNLTD's Facebook, Twitter & other platforms
*Managed creative & technical direction for Ecko UNLTD’s channels ensuring a branded experience
*Monitored brand mentions & feedback on all channels providing real-time customer support
*Built comprehensive paid, owned & earned media strategies to support company partnerships
*Improved SEO processes to increase qualified traffic to Ecko web properties
LunaMetrics, Social & Analytics Agency, Pittsburgh, PA
Social Media Manager, June 2011 – April 2012
*Oversaw strategic development & implementation of the entire social media department
*Maintained the external communications of LunaMetrics, including managing their blog & various
social media accounts, while creating content for the website
*Provided social media community management and/or training to UNICEF, K12, Dr.Jays, Big Burrito
Restaurant Group & other clients encompassing a variety of verticals
*Identified business opportunities & forged relationships with related agencies
*Responsible for the creation & delivery of client proposals, creative presentations, social strategies &
performance reports
*Developed & maintained top-level relationships with social media news sources to write articles about
the tech field
Search Analyst, November 2010 – June 2011
*Assisted clients from different verticals with SEO training, strategy & implementation
*Constructed SEO audits for clients looking to improve rankings, traffic & inbound links
*Established & upheld branded social media campaigns for a variety of clients as part of their SEO
package
Sampsonia Way Magazine, Online Literary Magazine, Pittsburgh, PA
Marketing Consultant, May 2010 – November 2010
*Designed, developed & managed comprehensive strategic social media initiatives
*Leveraged comprehensive link building campaigns to help build an authoritative domain
*Optimized editorial content with relevant keywords, title tags & meta descriptions
*Hired, trained & managed editorial & marketing interns
Branding Brand, Mobile & Social Commerce Agency, Pittsburgh, PA
Writing Contractor, August 2009 – August 2010
*Learned fundamentals of online content creation & search engine optimization
*Wrote & edited articles for agency & client blogs increasing organic traffic & engagement
EDUCATION
University of Pittsburgh
Bachelor of Arts, 2006 – 2010
Major: Political Science, English Writing (Journalism Track)
Minor: Sociology
VOLUNTEER EXPERIENCE
American Red Cross, Non-profit, New York, NY
Digital Volunteer, March 2013 – Present
*Monitor Red Cross social media channels using Radian6 to help the non-profit be more responsive,
transparent & accessible to people during natural disasters & emergencies
Pratt Area Community Council, Community Development Corporation, New York, NY
Tech Tutor, November 2011 – November 2012
*Taught residents with special needs how to effectively use computers for everyday life such as setting
up email, using social media, working with software & more
PUBLIC SPEAKING
HuffPost Live, The Internet Newspaper, New York, NY
March 5th, 2013
*Spoke on panel about how social media has changed the advertising landscape for brands & businesses
Focus, Business Centered Social Network, New York, NY
April 3rd, 2012
*Participated in a webinar about the industry trends in location-based social media marketing
UNICEF, The United Nations Children’s Fund, New York City, NY
September 13, 2011
*Taught UNICEF staff about best practices in social media measurement
HubSpot, Internet Software Firm, Cambridge, MA
May 11th, 2011
*Led webinar of 1,700 listeners about Facebook’s 2011 marketing updates & how they affect business