Organizing Committee
8.1.11 Agenda
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Recording
Review of Nominations
Vote on Temporary Board
Guidelines for Temp Board
Mission & Audience
Next Steps
Review of Nominations
Nominations:
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Shawni Cook
Justin Cook
Lila Avery-Fuson
Sarah Richards
Mike Neustrom
Kathy Kimbrough
Cindy Jones
Brenda Luetger
Temporary Board
• Vote
• Guidelines
– 5 members present
– 3 meetings in a row missed
Considerations for our mission
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Why are we forming an organization
What are our common goals
What is the purpose of this organization
What can we measure each activity against
What will keep us on a clear track of success
What are the values of our future members/audience
Does it inspire our future members/audience
Does it clarify our purpose and direct our energies
Does it address the needs of a non-profit/reflect the needs of
filing as one (will need to look into what status to apply for)
• Does it support branding and marketing
Mission comments
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Ex: Our mission is to band together any persons with a genuine interest in lavender
and all aspects of its growing, production and marketing for the purpose of mutual
protection, and advancement of its members and their businesses.
Ex: To make the American Lavender market competitive in the world market place
as producers of high quality lavender products and essential oils.
To support lavender as a crop in the US.
To support networking of lavender growers to help address their issues with
growing and marketing.
To promote the US lavender market by promoting various uses of lavender in
various ways.
To promote the American lavender industry through research, education,
networking and marketing.
TALGA
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To enhance the establishment and viability of Lavender Growers and Processors.
To support the development of Employment opportunities.
To assist the development of marketing strategies for Import replacement and
Export enhancement.
To support the development towards world competitive Production and marketing
in the Australian Lavender Industry.
To facilitate information exchange in the Lavender Industry. To promote the
collection, conservation and preservation of the genus Lavandula in Australia
New Zealand
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We're here to research, develop and promote high quality New Zealand essential
oil and associated products.
To promote production of lavender oil in New Zealand and to provide information
to assist its members.
One of the main objectives is to promote the use of New Zealand oil as a high
quality product.
An Association above all creates a defined group of people with a common
interest. In our particular case, we extended this to ensure there was a sharing of
these interests, experiences and the lessons that we learnt.
Above all, the Association creates a base for standards for the oil industry.
The Association holds workshop / conferences every alternate year to educate and
upskill its members knowledge on the various aspects of lavender oil production.
Our Vision for the Future
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The basic vision is that there should be a defined standard for New Zealand lavender oil that will be
the basis of a sustainable industry.
Everyone will benefit from the knowledge that we gain as an Association, and of the skills involved in
the successful production of lavender oil.
Audience
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Primary producers looking for diversification
Small scale farmers
Hobby farmers
Bed and breakfast owners
Tourist attraction operators
Retail outlets
Wholesalers
Manufacturers and producers of lavender essential oil and lavender
products
• Those planning on retirement
• Persons enthusiastic about lavender
• If they all are included, we’d have to have differing levels of
membership, with the ones who benefit the most bearing a larger
cost (and, by extension, a more powerful role).
Audience
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Will we be allowing retailers, crafters, artisans in the group who do not necessarily
grow lavender?
Like to see promoting the uses and the market for lavender – in which case
retailers etc would certainly play a big role
One thing I do like is expanding the membership beyond growers; however, the
TALGA have different memberships. Also opening it up to Canada and
Mexico/Central America is intriguing.
My assumption is that it will be related to the growing, processing and use of
lavender. If that is the focus of the group, it will encompass a lot of sub-groups.
The reason for including the “use” of lavender is because growers will need to
have a market for their crop, and most organizations that lobby or support a
particular crop concern themselves with marketing that crop. However, I think it
should always return to the issues and support of people who grow lavender,
because without their success the rest is moot. Due to the increasing interactions
between countries I’m wondering if we should name the organization so that
people from Canada and Mexico can be included.
Misc
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The focus should start form the ground of the growers to the hands of the crafters and then to the retailer.
Historically, farmers/growers have created alliances and or associations with one another for the benefit of
industry as a whole. I feel strongly that the farming aspect and its value as a product on the market, be a dialogue
among the growers.
Education is a huge part of the program with the association. As said by ‘TALGA’, “These conferences are the ideal
forum for networking amongst lavender growers’, committee members and industry representatives.” This same
idea would covers the growers, and the marketing aspect of the US lavender industry.
The marketing aspect would largely include the opinions of the crafters, artisans and manufacturers of the group.
I’m not sure that retailers should share a role in this area but perhaps in a sub-group for marketing and
merchandising.
Our Vision - Our Vision to be a leader among the global Lavender community,
Our Mission Statement to include our non-profit as a trade association responsible for positioning, promoting and
enhancing the United States Lavender market.
Our Core Beliefs.
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Our distinct characteristics that make the US one of the highest quality Lavender producing regions in the world.
Marketing and promoting the attributes of our diverse lavender regions and how it enhances the value of our products.
Offering leadership and educational resources to give members opportunities to optimize their products and businesses.
To engaging and educate our communities and government leadership encouraging them to preserve and share our Core Beliefs.
To embrace sustainable agricultural practices helping to ensure agriculture’s future viability and conserves the countries natural
resources.
Including “Growers” in the name does not preclude a greater spectrum of membership. Many professional groups
have several categories of membership, including one for primary members (the growers) and another for
companies who serve the growers with products and services (“affiliates”). Other categories are for educators,
public agencies, and retired or “honorary” members, even “students.”
To support, educate, promote, protect, enhance, advance the Lavender trade,
distribution, industry in the US.
To support and promote the
United States lavender industry
through research, education,
networking and marketing.
Next Steps
• Pen Mission
• Vote on Mission
• Discuss Name