Stormwater Education
Across Wisconsin
Jessica Schultz
Northeast Wisconsin
Stormwater Consortium
Who we are…
46 organizations with Stormwater I & E
programs were registered for this conference.
Well over 99% of Americans
are not our professional peers.
The Other 99+%
Our goal, as educators is to get our
message to these people… but how?
When Words Become the Picture
- Eric Eckl, Water Words that Work
Image from Information is Beautiful Blog
Wordle – www.wordle.net
Stormwater
TMDL
Surface
Biofilter
Impervious
Management
Discharge
When Words Become the Picture
Watershed
Illicit
Nonpoint Source Pollution
Sprawl TSS
Hydrograph
Riparian Detention Pond
So….
What is
happening out
there?
Stormwater
groups and
municipalities
are connecting to
the public…
…using
words and
pictures they
can
relate to
Water
When Words Become the Picture
Land & Water
Conservation
Development
Healthy
Clean
Happy
Make A Difference
Quality
You Can
At Home
Polluted Runoff
Do Your Part
Play
Together
Riverbank Family Activities
A few of Wisconsin’s Current Stormwater Campaigns
Helping you
help Dane
County’s
lakes and streams.
myfairlakes.com
Let’s Take a Closer Look…
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Menomonee River Group
Southeast Wisconsin Clean Water Network
Root-Pike Watershed Initiative Network
La Crosse Urban Stormwater Group
Madison Area Municipal Storm Water Partnership
NorthCentral Wisconsin Stormwater Coalition
Chippewa Valley
Stormwater Forum
 North East Wisconsin
Stormwater Consortium
 Southeastern Wisconsin
Watersheds Trust
 Menomonee River Group
City of Brookfield
City of Greenfield
City of Wauwatosa
Village of Butler
Village of Elm Grove
Village of Germantown
Village of Menomonee Falls
Village of West Milwaukee
Milwaukee County
 Menomonee River Group
Pet Waste Program
 Program started in Menomonee Falls
 The program is being expanded
throughout the group.
 Each Dogipot system contains 2 boxes
of 200 biodegradable bags to be used
and thrown into the garbage bins
Scoop It, Bag In & Toss It!
Dogipot Systems
 Menomonee River Group
Paws Pledge for Cleaner Rivers
 Southeast Wisconsin Clean Water Network
City of New Berlin
City of Franklin
City of Kenosha
City of Oak Creek
City of Racine
County of Kenosha
Village of Caledonia
Village of Greendale
Village of Hales Corners
Village of Mt. Pleasant
Village of Pleasant Prairie
Village of Silver Lake
Village of Sturtevant
Village of Wind Point
Town of Bristol
Town of Salem
Town of Somers
UW-Parkside
 Southeast Wisconsin Clean Water Network
Greening Up Your Yard Workshops
Main message for 2011 - 2012:
People can make a difference in their yards to reduce pollution to our waters.
6 workshops focusing on the causes of polluted runoff and
the practices people can employ to reduce their contribution.
 Root-Pike Watershed Initiative Network
73 Rain Gardens in 3 years!
 La Crosse Urban Stormwater Group
City of La Crosse
City of Onalaska
La Crosse County
Town of Campbell
Town of Holland
Town of Onalaska
Town of Shelby
Village of Holmen
Village of West Salem
 La Crosse Urban Stormwater Group
Focus on Erosion Control
 Folder for all permits across
region
 La Crosse Urban Stormwater Group
Focus on Erosion Control
 Posters for break and
timeclock areas
 Stickers for lumber, concrete and
utility installation vehicle dashboards
 La Crosse Urban Stormwater Group
Focus on Erosion Control
 Tri-fold brochure for
homeowner’s
 Madison Area Municipal Storm Water Partnership
City of Fitchburg
City of Madison
City of Middleton
City of Monona
City of Stoughton
City of Sun Prairie
City of Verona
Dane County
Village of Cottage Grove
Village of DeForest
Village of Maple Bluff
Village of McFarland
Village of Shorewood Hills
Village of Waunakee
Town of Blooming Grove
Town of Burke
Town of Dunkirk
Town of Madison
Town of Middleton
Town of Westport
Town of Windsor
UW-Madison
 Madison Area Municipal Storm Water Partnership
 Provides Native Plants at a
reduced price
 Open to schools, non-profit
organizations
(homeowner, lake or
neighborhood associations,
youth groups, faith centers,
clubs, ect.), Municipalities and
Individual residents in Dane
County.
 Madison Area Municipal Storm Water Partnership
 Rock River Stormwater Group
City of Beaver Dam
City of Beloit
City of Fort Atkinson
City of Janesville
City of Jefferson
City of Milton Public Works Department
City of Watertown
City of Whitewater
DNR
Heart of the City
Lake Sinissippi Association
Lake Sinissippi Improvement District
Rock River Coalition
Town of Beloit
Town and Country Resource
Conservation & Development
UW-Extension
UW - Whitewater
Photo by Mark Preuschl
 Rock River Stormwater Group
 Fall of 2010
 Leaf Raking Campaign
 Educational campaign
and research project
 NorthCentral Wisconsin Stormwater Coalition
Marathon County
City of Wausau
City of Schofield
Village of Weston
Village of Rothschild
Village of Kronenwetter
Town of Rib Mountain
City of Mosinee
City of Merrill
City of Marshfield
City of Stevens Point
City of Wisconsin Rapids
 NorthCentral Wisconsin Stormwater Coalition
Getting the public involved in 2011
Upcoming Workshops:
 Compost Bin Sales/Workshops
 Rain Barrel Workshops
$20 – build your own barrel
 Demonstration Rain Gardens
Following 3 rain gardens on their
website to show progression.
 Chippewa Valley Stormwater Forum
Chippewa County
Eau Claire County
City of Altoona
City of Chippewa Falls
City of Eau Claire
City of Menominee
City of River Falls
Village of Lake Hallie
Town of Eagle Point
Town of Lafayette
Town of Seymour
Town of Union
Town of Washington
 Chippewa Valley Stormwater Forum
2011 Media Campaign
 Chippewa Valley Stormwater Forum
Top 10 Things You Can Do
to Keep Area Waters Clean – Video Clips
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Conserve Water: Keep Your Rain
Don’t Overfeed Your Lane
Leaves & Grass Clipping
Keep Soil in your Yard and Out of our Waterways
Be a Pooper Scooper
Practice Careful Car Care
Use a Proper Container for Trash & Recycling
Kick Your Chemical Dependency (HHW)
Be a Watershed Watchdog
Make Friends with your Watershed
 North East Wisconsin Stormwater Consortium
2011 Members
5 Counties
12 Cities
13 Townships
11 Villages
1 University
13 Business
Partners
Brown County
Calumet County
City of Appleton
City of De Pere
City of Fond du Lac
City of Green Bay
City of Kaukauna
City of Manitowoc
City of Marinette
City of Menasha
City of Neenah
City of Oshkosh
City of Two Rivers
City of Waupun
Fond du Lac County
Outagamie County
Town of Black Wolf
Town of Buchanan
Town of Fond du Lac
Town of Friendship
Town of Grand Chute
Town of Greenville
Town of Harrison
Town of Lawrence
Town of Ledgeview
Town of Menasha
Town of Neenah
Town of Scott
Town of Taycheedah
UW Oshkosh
Village of Allouez
Village of Ashwaubenon
Village of Bellevue
Village of Combined Locks
Village of Hobart
Village of Howard
Village of Kimberly
Village of Little Chute
Village of North Fond du Lac
Village of Sherwood
Village of Suamico
Winnebago County
Ayres Associates
AECOM
Contech Construction Products
Davel Engineering
Foth
Martenson & Eisele, Inc.
Mau & Associates LLP
McMAHON Associates, Inc.
OMNNI, Inc.
R.A. Smith National
Robert E. Lee & Associates
SEH Inc.
 North East Wisconsin Stormwater Consortium
2011 Exhibiting
 Home & Garden Show
Green Bay
 March 17 - 20
 Walleye Weekend
Fond du Lac
 June 10-12
 Farmer’s Market – Green Markets
Appleton
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June 18
July 16
August
September
 North East Wisconsin Stormwater Consortium
Rain Barrel
Coupon Program
 NEWSC Members distribute
flyer/coupon
 Coupons available to public at
RenewOurWaters.org
 Coupon good for 10% off any
in-stock Rain Barrel
 Currently 11 participating
retailers
 Sweet Water –
Southeastern Wisconsin Watersheds Trust
Into Social Media…
Are you thinking
what I am thinking?
Possibilities of
Working Together?
State Stormwater Educators
are holding a meeting July 14
Representatives from all of the groups
mentioned in this presentation have
been invited to attend the meeting as
well as
UW-Extension Basin Educators.
State-wide Stormwater
Education Collaboration
Is on the agenda.
WISCONSIN’S WATERS ARE ENJOYED
BY PEOPLE OF ALL AGES, ALL YEAR ROUND.
WHO’S RESPONSIBLE TO PROTECT
SUCH A VALUABLE RESOURCE?
Every Choice
Counts.
Thank you!
THANK YOU!
www.RenewOurWaters.org
Northeast Wisconsin Stormwater Consortium
PO Box 1861 • Appleton, WI 54912 • (920) 858-4246 • newsc@newsc.org