“BRAND YOURSELF TO GET THE JOB”
“SUSTAIN YOUR BRAND IN THE JOB”
PRESENTED BY:
DAVID KIMMELMAN, VP OF TALENT
AVENUE100 MEDIA SOLUTIONS

• “Just do it”
•
Nike
• “Don’t leave home without it”
• American Express”
• “The ultimate driving machine”
• BMW
• “Have it your way”
•
Burger King
• “Think Different”
• Apple
• “The King of Beers”
• Budweiser
• “Where dreams come true”
• Disney

• Email signature
•
No nicknames
• Use your full name
• No ridiculous email names ( partygirl@gmail.com
; surferdude@gmail.com
)
• Use best phone # you can be reached at
• Create a tag-line and/or message for your email
• (“Creating brands that last”)
• Social Media (be careful what you post)
• “What happens in Vegas stays on FB, YouTube etc)
• Books, magazines, music
• Charities and community work
• Illustrate character/work ethic/passion
• Create your own blog
• Example: http://wordpress.com/

• Blog on topics important to you or that you are a subject matter expert in (be careful what you say)
•
Associate your name with your skills on-line (Jane Smith, Social Community Guru)
• Make yourself noticeable and accessible
• Be seen on: Linkedin /Facebook/Twitter

(What you don’t want people to see)

• What to do first when you are looking for a new job/career?
•
Write down what you are passionate about and what you would love to do for work
• Take inventory of your skills/core competencies and write them down
• Write down any character attributes and other assets you would bring to a job/employer
• Research the jobs and/or fields you are interested in
• Google search
• Job postings (not to apply to)
• Bureau of Labor Statistics (BLS.org)
• Ascertain what the job requirements are and what companies are looking for
• Start to match your skills and other attributes to specific jobs/careers
• Don’t set barriers for yourself
• Resume development
• Resume should be written to highlight your accomplishments and attributes that will be important to an employer
• Summary VS Objective
•
Make yourself relevant
• Differentiate yourself from the pack
• Photo/No photo

(Finding the Job)
• Pick the companies (no more than 20 to start) you want to target
•
Why do you want to target them
• What can you do for them
• What can they do for you
• Research the company and the employees (especially management)
• Read bio’s of the executive team if they exist
•
Search LinkedIn for connections
• Anything in common with anyone at the company (personal/professional)
• Connect through a connection if possible
• Don’t send your resume from a job board!
• Cover letters can be effective
• Email or Hand-written

• Show samples of your work (Demonstrating your exp and Brand)
•
Projects you worked on
• Community service work
• Something else you are proud of that may be transferrable knowledge
• Listen and respond thoughtfully to questions
• Don’t rush through answers
•
Speak clearly and confidently (know what you know)
• Don’t ramble on into other areas not part of the question
• Have your questions to ask
• Don’t tell interviewers what you think they want to hear
• Be honest in your responses and true to who you are
• Don’t be afraid to ask interviewer to further explain a question
• Don’t make something up when you’re unsure of what was asked
• Ask for the job!
• Follow up is key!

• Communicate your goals to your manager
• Take ownership of your tasks
• Complete tasks on-time and to specifications defined up front
• Ask questions
• Put your name on everything you do
• Take pride in accomplishments
• Own your mistakes and have a plan to correct them
• Volunteer for tasks (but do not over-commit)
• Under promise and over deliver
• Dress for success

• First 90 days
•
Learn the company culture
• Who’s who
• Don’t outsmart your boss (but still display your competence)
• Listen and watch everything and everyone
• Be respectful of everyone
• Company functions
• Don’t drink excessively
• Don’t act over the edge even if others are blatantly ridiculous
• Have fun, engage with others and find a “Balance”

Q&A

10/13/2009