CUSTOMER_CODE
SMUDE
DIVISION_CODE
SMUDE
EVENT_CODE
JAN2016
ASSESSMENT_CODE BB0009_JAN2016
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
31692
QUESTION_TEXT
Explain macro environment.
SCHEME OF EVALUATION
1. Economic environment
2. Political and government environment
3. Social and cultural environment
4. Demographic environment
5. Natural environment
(Each point carries 2 marks)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
31694
QUESTION_TEXT
Explain the different types of Diversification.
SCHEME OF EVALUATION
Types of Diversification:
1. Synergistic Diversification
a. Marketing Synergy
b. Operating Synergy
c. Investment Synergy
d. Management Synergy
2. Concentric Diversification
3. Horizontal Diversification
(Explain these points)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
31695
What is meant by culture? What are the features of corporate Culture?
QUESTION_TEXT
SCHEME OF
EVALUATION
It means assumptions, beliefs and values composed together is
called “Culture”. (2 marks)
Features:
1. Decision making and overall outlook which indicates the behaviour
of the Manger
2. Service oriented strategies
3. Composition of beliefs, ideas, norms and moral vales
4. Conduct the business in the best interest of the Company and the
society at large
5. Influence on the strategic decisions and actions to be taken by the
strategic management
(8 marks)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
31696
QUESTION_TEXT
Explain the types of control.
SCHEME OF EVALUATION
Types of control:
1. Strategic Control
a. Premise control
b. Implementation control
c. Strategic surveillance
d. Special Alert control
2. Operational Control
a. Budgeting
b. Scheduling
c. Key success factors
(Explain these points)
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
117799
Narrate the types of business strategies.
QUESTION_TEXT
SCHEME OF
EVALUATION
A) Stability Strategy-This is sometimes referred to as neutral strategy.It
is not a “do nothing”strategy.This strategy is common with large
and dominant companies in mature industries where the important
challenge is to maintain the current position.
B) Growth Strategy-A company pursues a growth strategy when: :
i. It enters new business or market
ii. Effects major increase in its current business
C) Retrenchment Strategies-involves contraction of the scope or level of
business or function .A firm pursues a retrenchment strategy when:
i.
It drops product line, market ,market segments or function
ii.
Focuses on functional improvements or reversing certain
deteriorating trends
D) Defensive Strategies-Defencive strategies include
divestiture,liquidation,becoming captive and turnaround.
E) Combination Strategy-A company pursues a combination strategy
when it adopts more than one strategy simultaneously or
sequentially.
Under the combination strategy a company adopts any one of the
following;
i.
Stability and growth strategies
ii.
iii.
iv.
Stability and retrenchment strategies
Growth and retrenchment strategies
Growth ,retrenchment and stability strategies
QUESTION_TYPE
DESCRIPTIVE_QUESTION
QUESTION_ID
117803
QUESTION_TEXT
Discuss the importance of Strategic Evaluation
1.
2.
3.
SCHEME OF
EVALUATION
4.
5.
It is necessary for the top management to get adequate, correct and
timely feedback from different departmental managers on the
present performance of individuals and sections.it helps to keep
proper control on performance
It enables the management to check whether the strategic choice
made earlier is valid now.
It is important from the point of motivation of the employees. And
helps to formulate a policy of promotion and rewards for
continuous good performance of employees.
Strategic evaluation helps to find out whether such decisions taken
by the managers at various levels are in time with strategic
requirements of the company.
Strategic evaluation and control provides valuable feedback,
information and experience to the management.
(Two marks per point)