Corp Social Good
Sample Trend Report
Ethical E-tail
H20 Mission
Social Real Estate
Developmental Enterprise
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i. High-Level Patterns
PRO Trends & Examples
PRO Trends are the crown jewel of Trend Hunter. They are premium, subscriber-only articles based on
clusters of consumer insight. Each insight is identified using our crowdsourced, crowd-filtered
methodology. We use a combination of algorithms, consumer data and editorial curation to identify
patterns of ideas that score highly among our audience. PRO Trends are intended to teach you about
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Social Good Subscriptions
Businesses are providing more convenient ways for consumers to donate
Social Good
Implications - Subscriptions to everything from wine to fashion and home decor have become more commonplace and have laid the foundation for
businesses to give back more conveniently. Subscription services for social good are the perfect way for consumers to contribute to a meaningful cause
without having to dedicate a large amount of time to it.
Great Deals for Good
Global Farmers' Markets
DealGooder Facilitates Group Buying and
Giving, Donating 50% of Profits
Liga Masiva Lets You Buy Coffee Straight
from the Source
Hunger-Fighting Food Packages
Sustainable Food
Subscriptions
School-Supporting Digital
Newsletters
The Love with Food Group Donates a Meal for Every Box Purchased
Door to Door Organics Delivers Fresh
Natural Groceries to Your Door
Red Tricycle Donates Funds To
Underserved Organizations
Score:
4.2
Popularity
Activity
Freshness
DEMOGRAPHICS
5 Ideas + 45 Related Examples
http://www.trendhunter.com/id/184095
Copyright © TrendHunter.com. All Rights Reserved
Greenteractive
Campaigns and innovations promoting eco living through interactivity
Social Good
Implications - Our ultimate goal may be to live greener lifestyles, but everyday distractions make it hard for anyone to stick to an environmental program
when there's no incentive or fun to be had. As such, there has been a number of interactive campaigns and apps that encourage consumers to partake in
eco-friendly activities by hooking them in with an engaging activity or reward. Providing an enjoyable interactive way to go green, these innovations ensure
that consumers take on eco-friendly habits and maintain them.
Energy-Producing Playgrounds
Waste-Reducing Apps
Organic Food Fighters
Social Energy Saving Apps
TGO Green Energy Gym Technology
Harnesses People-Power
'Zero Gachis' Lets Shoppers Know When
Fresh Food is About to Expire
Stonyfield Farms' 'Be a Food Superhero'
Campaign Advises Healthy Eating
The Facebook Utility Usage Function
Shares Power Consumption Online
Score:
4.3
Internet-Supported Gardens
Electric Taxi Ride Savings
Nature-Viewing Apps
Bitponics Hydrophonics Program Assists
Through Sensors
Nissan LEAF '6XCHEAPER' Campaign
Demonstrate Affordability of EVs
Bbc Earth Launches 'Meet Your Planet'
Facebook App
Popularity
Activity
Freshness
DEMOGRAPHICS
7 Ideas + 71 Related Examples
http://www.trendhunter.com/id/160339
Copyright © TrendHunter.com. All Rights Reserved
Collaborative Consumption
Community-sharing initiatives change the way consumers exchange
Social Good
Implications - Renting, sharing and exchanging has never been as collaborative as it is today. Every day, new initiatives are springing up that are aimed at
connecting community members and helping them consume in a way that benefits the community as a whole, as well as each individual person. From carsharing services and telephone co-op systems to cohousing and more, these joint consumption efforts augment the way consumers interact with one another
and contribute to the creation of a better, more collaborative and caring society.
Healthy Community Sales
Community Solar Bonds
Gamified Fruit Picking
Favor-Swapping Mobile Games
'A Moveable Feast' Focuses on Arabs &
Bangladeshis Who Live in SW1, London
SolarShare Co-op Offers Impact Investors
Triple Bottom Line Benefits
The Lemonopoly Game Helps Bay Area
Residents Find Backyard Fruit
Connect With Your Neighbors By Playing
Favortree
Acupuncture Cooperatives
Communal Car Businesses
'Getaround' Rental Services Makes Use
of Idle Vehicles
Social Communication
Cooperatives
Electric Car-Sharing Schemes
POCA Aims to Provide Affordable and
High Quality Treatment
Score:
2.2
Popularity
Activity
Freshness
DEMOGRAPHICS
The Phone Co-op Upholds Strict SelfImposed Ethical Guidelines
Getaround Gives Deals to PlugShare
Members
8 Ideas + 81 Related Examples
http://www.trendhunter.com/id/159885
Copyright © TrendHunter.com. All Rights Reserved
Developmental Enterprise
Businesses finding new approaches to helping at-risk youth
Implications - The number of youth-run businesses is on the rise as more youth programs launch special businesses that contribute to the development of atrisk youth. According to Mentoring.org, a whopping 18 million young people, which is almost 50 percent of the population of youth consumers between 10
and 18 years old, live in situations that put them at risk of not living up to their potential. And while getting at-risk youth involved in an activity that interests
them is important, giving them the right tools to manage a project or enterprise contributes to their individual growth and learning. These innovative
approaches to business-building guide and support youth, helping them to develop by taking on positions that require them to act responsibly, make
decisions and function as part of teams.
Personal Development Diners
Digital Literacy Agencies
Ground Level Cafe Offers Training to AtRisk Youth in Toronto
New Found Network Employs Youth to
Create Nonprofit Campaigns
Youth-Led Coffee Shops
Social Good
Studio 89, a Social Enterprise Cafe in
Mississauga by YTGA
Score:
3.2
Popularity
Activity
Freshness
DEMOGRAPHICS
Crime-Preventing Bistro
Programs
Street Youth Enterprises
San Francisco's Old Skool Cafe Employs
At-Risk Youth
Opportunity-Spurring Delivery
Services
TurnAround Couriers Hires At-Risk Youth
in Toronto
SYJA Helps Vancouver's Young
Homeless People Find Jobs
Altruistic Apprenticeships
Capital Conflict Management is an AntiViolence Initiative in the UK
7 Ideas + 58 Related Examples
http://www.trendhunter.com/id/159884
Copyright © TrendHunter.com. All Rights Reserved
Social Real Estate
Philanthropic housing provides comfortable living to less fortunate
Implications - One of the major social business ventures we've seen of late is philanthropic real estate, in which both for-profit and non-profit businesses are
trying their hand at offering or supporting low-cost housing initiatives. Some companies are creating affordable homes for low-income families while others
are donating their time and money to help causes that provide homes for the poor. Whichever it is, do-good housing is becoming a cause many brands, and
consumers, are getting behind.
$20-Per-Month Homes
Social Good
Each WorldHaus is Built in 10 Days and is
Designed for the World's Rural Poor
Score:
3.6
Charity-Donating Home
Brokerages
Do Good Real Estate Strives to Make a
Difference
Altruistic Real Estate
Philanthropic Real Estate
3Space Joins Social Entrepreneurs with
Owners of Vacant Properties
'Brokers for Charity' Donates 10% of
Commissions Each Time a Deal Closes
Popularity
Activity
Freshness
DEMOGRAPHICS
Social Good Realtors
GIVE Group Gives 25% of Commissions
to Charities of Their Clients' Choice
Rehabilitating Social
Enterprises
Aspire Ensures That Those with Spinal
Injuries are Not Forgotten
6 Ideas + 51 Related Examples
http://www.trendhunter.com/id/157946
Copyright © TrendHunter.com. All Rights Reserved
Ethical E-tail
Do-Good Virtual Marketplaces for Conscientious Online Shoppers
Social Good
Implications - When it comes to shopping, making an eco-friendly or socially beneficial decision isn't always easy. Many physical retailers have introduced
new product categories and sections in their shops that focus on environmental or social good, but for the busy individual, getting to these specific products
(when life pulls them in different directions) can be difficult. Making the consumption of ethical goods easier is the rise of online marketplaces dedicated to
social causes ranging from the planet to Third World poverty. Now, conscientious consumers can shop easily and conveniently from the comfort of their own
homes or mobile devices, with the assurance that their purchases are for the betterment of society.
Score:
6.0
Online Ethical Retailers
Planet-Loving Marketplaces
Ethical Shopping Sites
SERRV Alleviates Poverty by Supporting
Artisans from Around the World
Eartheasy is an Online Shop to Support
Sustainable Lifestyles
Magnifeco is an Eco-Fashion Source
Featuring All Things Socially Good
Social Good Shopping Sites
Benevolent Online Shopping
'Histoire' Boutique is an Online Store
Devoted to Creating a Just World
The Do Good Buy Us Website Allows
Consumers to Buy Charitable Products
Members-Only Social
Boutiques
Popularity
Activity
Freshness
DEMOGRAPHICS
The New Ethical Ocean Website Presents
a Revamped E-Commerce Company
6 Ideas + 47 Related Examples
http://www.trendhunter.com/id/153213
Copyright © TrendHunter.com. All Rights Reserved
H20 Mission
Enlisting brands and consumers in the fight for clean water
Implications - Consumers are becoming more aware of the clean water shortage around the world as organizations helping this cause come to the fore.
Organizations like One Difference, Project Living Well and Project Migration Inc. all strive to help countries in need find sustainable clean water sources, and
today's consumer is willing to pitch in a helping hand. Among the many charitable initiatives and causes to which consumers may give support, the mission
for clean water is quickly becoming one of the most major causes as we step into 2012.
Drought-Fighting Devices
Social Good
Airdrop Irrigation Concept Alleviates Challenging Agricultural
Conditions
Score:
5.0
Popularity
Activity
Freshness
DEMOGRAPHICS
Clothes That Buy Water
Like-for-Like Businesses
Each Project Migration Shirt Gives 5
Years of H2O, Medical Aid
'One' Products Fund Similar Items in the
Developing World
Social Mission Totes
Cause Boutique Promotes a Variety of
Worthy Causes
4 Ideas + 54 Related Examples
http://www.trendhunter.com/id/137054
Copyright © TrendHunter.com. All Rights Reserved
ii. Clustered Lists
Collections of Unique Ideas
Similar to a PRO Trend, each cluster features numerous micro-trends. The main difference is that PRO
Trend illuminates a unique consumer insight, but most clusters are larger lists with many examples. In
other words, clusters are more like collections of unique ideas. Our team and software has created tens
of thousands of clusters, which you can track and filter at: TrendHunter.com/dashboard
Copyright © TrendHunter.com. All Rights Reserved
13 Scalable Social Enterprises
From Pay-as-You-Go Energy to Sustainable Laundry Services
Depending on who you ask and what their specific definition of social enterprise is, they may say that "scalable social enterprises" are redundant because all
social enterprises should be able to scale. At the same time, however, that is not always the case and surely that is not always the goal for founder and
funders alike.
By: Tiana Reid
Pay-as-You-Go Energy
Cause-Oriented Deals
Energy Poverty Entrepreneurs
Simpa Networks Offers Solar Power to
Underserved Markets in India
Roozt Lets You Support Social Enterprise
Brands and Products
Solar Sister Targets Women to Sell
Lamps and Improve Livelihoods
For-Profits Women's Clinics
(UPDATE)
Urban Slum Sanitation
Inclusive Economic
Development
Social Good
Penda Health Sees its First Patients in
Kenya
Score:
7.3
Popularity
Activity
Freshness
Sanergy Turns Kenyan Toilets into Green
Social Enterprises
DEMOGRAPHICS
Aavishkaar Invests in Rural Communities
Through Entrepreneurs
Social Entrepreneurship
Filmmakers
Actuality Media Create Philanthropic
Videos About Changemakers
Supply Chain Integrating Loans
Kinara Capital is a Social Enterprise
Supporting Startups in India
13 Ideas + 112 Related Examples
http://www.trendhunter.com/id/205208
Copyright © TrendHunter.com. All Rights Reserved
13 Scalable Social Enterprises
Continued 9 to 13
Social Enterprise Clinics
Penda Health Offers Specialized Medical
Care to Women in Kenya
Women-Focused Health
Technologies
Zubaida Bai's AYZH is an India-Based
Social Venture
Mission-Focused Mentorship
Scalable Water Systems
Global Social Benefit Incubator Launched
Kiva, VisionSpring
WaterHealth International Attempts to
Improve Access to Potable Water
Business-Building Education
Programs
Social Good
The Global Social Benefit Incubator at
Santa Clara University
Score:
7.3
Popularity
Activity
Freshness
DEMOGRAPHICS
13 Ideas + 112 Related Examples
http://www.trendhunter.com/id/205208
Copyright © TrendHunter.com. All Rights Reserved
20 Architecturally Inclined Social Businesses
From Community Design Companies to Office Pop-ups
This list of architecturally inclined social businesses include companies that pay attention the surface of things. That is to say, the exterior whether it's a
building or community living, what is highlighted here is what kind of skin brings the organization together to unite around its social and/or environmental
missions.
By: Tiana Reid
Eco Mini-Homes
Mushroom Packing Materials
Office Pop-up Hotels
Utopic Eco Villages
Lanefab Design/Build is a Company
Focused on Energy and Solar Power
New York Company Makes Packaging
from Agricultural Waste and Mushrooms
PinkCloud.dk's Business Concept
Transforms Office Space into Hotels
Costa Rica's Kopali Communities
Adheres to the Triple Bottom Line
Destroyed Architecture Art
Philanthropically Inclined
Accommodations
Exotic Ethical Carpets
Community Design Companies
GAN Rugs are a Cozy Alternative to the
Persian Mats You've Been Buying
Opticos is a Certified B Corporation in
California
Social Good
Beyt by '2b design' is a Social Enterprise
Employing the 'Unemployable'
Score:
7.2
Popularity
Activity
Freshness
The Hotel de la Paix in Cambodia is
Elegant and Giving
DEMOGRAPHICS
20 Ideas + 174 Related Examples
http://www.trendhunter.com/id/203514
Copyright © TrendHunter.com. All Rights Reserved
20 Architecturally Inclined Social Businesses
Continued 9 to 16
Recycled Cardboard Toys
Altruistic Nature Centers
Cohousing Companies
Eco-Building Employment
Paperpod Offers Eco-Friendly Furniture
and Playhouses
IslandWood Aims to Foster Environmental
Stewardship for Life
McCamant & Durrett Architects Offer
Collaborative Design and Living
Acta Vista Provides Training and Work
Experience to Employees
Clean Tech for Non-Profits
Community-Building Barter
Apps
High-Quality Low-Income
Housing
Sustaining Rural Development
Bright Neighbor is the First Sharing
Economy Mobile Platform
The Fez Ta Pronto Construction System
Builds Foundations
Social Good
Sun Light & Power Offers Photovoltaic
and Solar Thermal Energy
Score:
7.2
Popularity
Activity
Freshness
DEMOGRAPHICS
Barefoot College Supports Professionals
in the Majority World
20 Ideas + 174 Related Examples
http://www.trendhunter.com/id/203514
Copyright © TrendHunter.com. All Rights Reserved
20 Architecturally Inclined Social Businesses
Continued 17 to 20
Italian Communal Housing
Models
Social Good
Cooperativa Sociale DESY is an Inclusive
Social Enterprise
Score:
7.2
Popularity
Activity
Freshness
Cross-Sector Strategists
Equitable Community Designs
Sustainable Housing Education
The Partnering Initiative Supports
Collaboration for Social Change
The Hester Street Collaborative Fosters
Local Resiliency
Bould Helps Trains Builders On EcoFriendly Housing Construction
DEMOGRAPHICS
20 Ideas + 174 Related Examples
http://www.trendhunter.com/id/203514
Copyright © TrendHunter.com. All Rights Reserved
7 Eco-Social Logistics Companies
From Emissions-Free Delivery to Last-Mile Services
All of the eco-social logistics companies featured on this list attempt to adhere to the triple bottom line in some capacity. One of the examples here that
SocialBusiness.org has worked the closest with is GnewtCargo, a London-based organization that participated in Good for Nothing's 2011 campaign where a
team of professionals volunteered their time to create something new for the organization.
Social Good
By: Tiana Reid
Last Mile Delivery Services
Social Business Logistics
Collaborative Creation Gigs
Emissions-Free Delivery
B-Line is a Distribution Networking
Building Sustainable Urban Life
London-Based 'Connection Crew' Hires
Ex-Homeless People
Good for Nothing Brings People Together
for Fast-Track 'Doing'_x0008_
GnewtCargo is a Logistics Organization
Using an Electric Fleet of Vehicles
Social Logistics Management
Nature Vacations With Purpose
Barberry Group is a Rail Company
Focused on CSR in South Africa
The Cascadia Experience Plans
Educational Camping for Families
Global Logistics Social
Businesses
Score:
5.8
Popularity
Activity
Freshness
DEMOGRAPHICS
Agility Offers Expert Commercial Services
Around the World
7 Ideas + 53 Related Examples
http://www.trendhunter.com/id/202473
Copyright © TrendHunter.com. All Rights Reserved
11 Crowdsourced Social Innovations
From Charity Reviews to Carbon-Negative Biofuel Stoves
These crowdsourced social innovations are a response to the general rise in crowdsourcing by businesses, non-profit organizations and hybrid organizations
as a way to make their company grow through looking to a large group of people. Sometimes part of the goal is to at the same time gain some online
exposure from the process, since crowdsourcing is often thought of as an online activity even though it isn't necessarily so.
By: Tiana Reid
Social Good
Socially Empowering Digital
Apps
Peace Pillows
Ethical Lifestyle Apps
Carbon-Negative Stoves
CloudFactory Provides Jobs Through an
Online Work Force
Oimei Co. is a Fair Trade Business ReInvesting Profits in Peacebuilding
Initiatives
The Fair Trade Finder App Crowdsources
Fair Trade-Certified Products
Inyenyeri Uses Crowdsourced Biofuel to
Transform Energy Systems in Rwanda
Online Urban Activism
Platforms
Fashion-Fueled Community
Initiatives
Non-Profit Phone Design
Contests
Crowdsourcing H2O Texts
Brickstarter is a Web Service Connecting
Activists and Bureaucracy
Royal Dynamite T-Shirts Generate Buzz
About Education Issues
CrowdCases Partners with a Different
Organization Each Week
Score:
6.2
Popularity
Activity
Freshness
DEMOGRAPHICS
NextDrop Uses SMS to Make Water
Service More Reliable in India
11 Ideas + 96 Related Examples
http://www.trendhunter.com/id/199899
Copyright © TrendHunter.com. All Rights Reserved
11 Crowdsourced Social Innovations
Continued 9 to 11
Crowdsourced Charity Reviews
Social Good
GreatNonProfits is a Website that
Supports Good Causes
Score:
6.2
Popularity
Activity
Freshness
Crowdsourced For-Purpose
Conferences
Crowdsourced PeacePromoting Anthems
The 2012 Social Good Summit Covers A
Range of World Issues
Peace Mix UK is Creating a Unique
Musical Opportunity
DEMOGRAPHICS
11 Ideas + 96 Related Examples
http://www.trendhunter.com/id/199899
Copyright © TrendHunter.com. All Rights Reserved
11 Gamified Giving Examples
From Car Pool Dating Services to Socially Dedicated Diversions
From car pool dating services to socially dedicated diversions that claim to donate to charity with every click, these gamified giving examples will seem, to
some, an uneasy approach to social and environmental problems -- to say the least. Essentially, crudely speaking, it melds clicktivism with gaming, while
some have a stronger awareness component than others.
By: Tiana Reid
Ethical Decision-Making Apps
Car Pool Dating Services
Tree Planting Initiaves
Social Good Entertainment
'Oroeco' Links Your Life to the World in
Order to Make a Choice
Carpooling.com Brings Together
Commuters in Europe to Lower CO2
Forest Nation Offers Commercial
Solutions to Companies in Sustainable
Need
Global Good Games Aims to Shift the
Video Gaming Paradigm
Gamefied Sustainable Living
Apps
Gaming for Mental Health
Socially Dedicated Diversions
Ethical Virtual Goods
The SPARX 3D Fantasy Game Helps
Players Cope with Depression
Good World Games Aims to Make a
Difference Giving Through Fun
The PlayMob 'GiverBoard' Lets Gamers
Fundraise for Real Causes
Social Good
Practically Green Provides Simple and
Personalized Green Tips
Score:
5.2
Popularity
Activity
Freshness
DEMOGRAPHICS
11 Ideas + 90 Related Examples
http://www.trendhunter.com/id/196555
Copyright © TrendHunter.com. All Rights Reserved
11 Gamified Giving Examples
Continued 9 to 11
Social Good Photo Apps
Social Good
FoodShareFilter is an Instagram
Supported Filter That Profits an NGO
Score:
5.2
Popularity
Activity
Freshness
Charitable Village-Building
Games
WeTopia Turns In-Game Item Purchases
into Real-World Donations
DEMOGRAPHICS
Global Strategy Video Games
Red Redemption Ensures Gamers a
Socially Conscious Experience
11 Ideas + 90 Related Examples
http://www.trendhunter.com/id/196555
Copyright © TrendHunter.com. All Rights Reserved
50 'Buy One, Give One' Innovations
From Charitable Conscience Campaigns to Bearded Botas Kicks
Social Good
The most prominent One for One business is TOMS -- you've probably seen the thin cloth shoe on many a teenaged girl's feet. However, what you probably
are not aware is that there are an entire slew of 'buy one, give one' businesses delivering products ranging from soaps to toothbrushes to bicycles.There is
no mistake that companies are trying to do more to give back the traditional 'x percentage' of sales to a charitable cause.
By: Vivian Lau
Star Wars Kicks
Schoolbags That Give
Comfy Customizable Kicks
Golden Bridal Flats
The R2D2 Shoes are Perfect Pieces of
Droid Footwear
Denim 'Benson Backpacks' Help Fund
Education in Tanzania
KellismCo Custom TOMS Give the Slip
Ons Individual Paintjobs
The New TOMS Shoes Wedding
Collection is Specially Made for Your Big
Day
Cause-Conscious Clothing
Flat-Top Shades
Protective Baby Wraps
Chic Charitable Shoes
United by Blue Removes One Pound of
Trash from Oceans for Every Item Sold
Look Super Sleek and Stylish in These
One-for-One '4sight' Sunglasses
The Information Blanket For Newborns
Illustrates Baby Safety Measures
The TOMS Ballet Flats Spring 2012
Collection is for the Girly Girls
Score:
7.3
Popularity
Activity
Freshness
DEMOGRAPHICS
50 Ideas + 321 Related Examples
http://www.trendhunter.com/id/153467
Copyright © TrendHunter.com. All Rights Reserved
50 'Buy One, Give One' Innovations
Social Good
Continued 9 to 16
Snazzy Social Good Socks
Sharp Socially-Aware Glasses
Festive Charity Shoes
Splatter-Painted Shoes
Toesox Keeps the Needy Warm with
Socially Responsible Footwear
Warby Parker Distributes Eyewear Using
a One-for-One Model
The TOMS Holiday Collection Showcases
Sequins and Houndstooth
One of a Kind, Hand-Painted, Socially
Responsible Footwear from TOMS
12 TOMS Innovations
Do-Good Reward Products
Microloan-Giving Tees
Life-Saving Suds
From Chic Charitable Shoes to Bearded
Botas Kicks
Project Living Well Gets You to Serve
Locally, Give Water Globally
The Naked Hippie Invests in Small-Scale
Entrepreneurs in the Majority World
For Every Bar of Jack's Soap, They Give
Soap to a Child in Ethiopia
Score:
7.3
Popularity
Activity
Freshness
DEMOGRAPHICS
50 Ideas + 321 Related Examples
http://www.trendhunter.com/id/153467
Copyright © TrendHunter.com. All Rights Reserved
50 'Buy One, Give One' Innovations
Social Good
Continued 17 to 24
Conscious Contraceptives
1-for-1 Sport Businesses
One-for-One Design Tees
Socially Responsible Neckwear
ConCon.org is a Discrete Online Store
Using the One for One Model
One World Futbol Shares Unbreakable
Soccer Balls
You and Who Has a Team of Artists Who
are Helping Out
FIGS Ties Combines Luxe Materials and
a One-for-One Model
Charitable Hemp Footwear
Buy Shoes, Give Back
Embedded Generosity Frocks
1 for 1 Snacks
Toms Shoes for Charity: Water Raises
Money for Clean Water
When You Purchase 'TWINS for Peace'
You Give a Pair to a Child in Need
Whitten Grey Gives Away One Dress for
Every Dress Bought
Each KUTOA Health Bar Also Buys a
Nutrient Pack for a Child in Need
Score:
7.3
Popularity
Activity
Freshness
DEMOGRAPHICS
50 Ideas + 321 Related Examples
http://www.trendhunter.com/id/153467
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50 'Buy One, Give One' Innovations
Social Good
Continued 25 to 32
Children's Footwear Charities
Ready-to-Use Food Campaigns
Charitably Chic Pieces
Charitable Boot Businesses
Toms Shoes Donates One Pair Per
Purchase
Two Degrees is a One-for-One Company
Selling Nutrition Bars
KNO Clothing is a One-for-One Donating
Attire for Every Purchase Made
Roma Provisions Works to Keep Kids
Safe
Hand-Washing for Haiti
1 for 1 Toothbrushes
When You Buy From Smile Squared,
They Give to a Child in Need
Artsy One-for-One Condoms
(UPDATE)
Charitable Social Media Shoes
When You Buy 'SoapBox Soaps' They
Give Bars to Children in Need
Score:
7.3
Popularity
Activity
Freshness
DEMOGRAPHICS
Sir Richard's Condoms are Plaid and
Socially Rad
Digg and TOMS Shoes Release SpecialEdition Footwear
50 Ideas + 321 Related Examples
http://www.trendhunter.com/id/153467
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50 'Buy One, Give One' Innovations
Social Good
Continued 33 to 40
Prom-Specific Sneakers
Altruistic Energy Drinks
Good Karma Web Dev
The Toms for Prom Campaign
Encourages Formal Kicks
Every 50 Cent Street King Shot Feeds a
Child in Need
PICnet Offers Tech Services for NonProfits and Social Businesses
Socially Conscious Comforters
Socially Responsible Textiles
Illuminating Lifesavers
Blanket Statements is a One-for-One
Company Helping Women's Shelters
Proud Mary Provides Artisan Materials in
Developing Nations
The Solar-Powered BoGo Light Promotes
World Growth and Sustainment
Score:
7.3
Popularity
Activity
Freshness
DEMOGRAPHICS
Socially Conscious Newborn
Fashion
Rockin Baby Benefits Haitian Mothers
with "One-for-One" Slings
Community-Conscious
Comforters
Blanket America is a Cozy 'Buy 1 Give 1'
Company
50 Ideas + 321 Related Examples
http://www.trendhunter.com/id/153467
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50 'Buy One, Give One' Innovations
Continued 41 to 48
Global Empowerment Tutor
Sites
Cuddly Comfort Donations
Charitable Skivvie Lines
Charitable Snack Packs
Happy Blankie is a One-for-One Business
Giving Children Something Soft
Justus Clothing Expands Buy One Give
One Movement by Donating Underwear
Lilly Pulitzer's Animal Cracker Designs for
Charity
Organic Food Giveaways
Multivitamins for Purpose
For-Profit Social Ventures
Surgery-Giving Supplements
The NYFoods Egg Change Project
Fosters the One-for-One Model
A Bottle of Vitamma Gives 2 Years of
Nutrition to 3 Kids
The TOMS Shoes Movement Creates
Customer-Philanthropists
InvigorateNOW Helps Combat
Preventable Blindness Worldwide
Social Good
EducateNcare Works with Students for a
Social Purpose
Score:
7.3
Popularity
Activity
Freshness
DEMOGRAPHICS
50 Ideas + 321 Related Examples
http://www.trendhunter.com/id/153467
Copyright © TrendHunter.com. All Rights Reserved
50 'Buy One, Give One' Innovations
Social Good
Continued 49 to 50
Celeb Social Slippers
Ethical Children's Footwear
The Charlize Theron and Toms Shoes
Collaboration for Charity
TINY TOMS are Charitable Shoes for the
Young Philanthropist
Score:
7.3
Popularity
Activity
Freshness
DEMOGRAPHICS
50 Ideas + 321 Related Examples
http://www.trendhunter.com/id/153467
Copyright © TrendHunter.com. All Rights Reserved
iii. Specific Examples
Relevant Examples of Innovation
Micro-Trends are unique examples of innovation which have been featured on Trend Hunter. A microtrend might be a newly released product or service, but in many cases, the idea is something that has
not been commercially released. Our database includes several hundred thousand articles of microtrends, spanning thousands of topics, so make sure to filter your topics at: TrendHunter.com/dashboard
Copyright © TrendHunter.com. All Rights Reserved
Felon-Produced Ads
Concepting with Convicts Helps to Rehabilitate Prisoners
Proving the fact that just because someone is behind bars
doesn't mean they don't have good ideas, the 'Concepting with
Convicts' helps to rehabilitate prisoners and build their resumes
on the inside.
The idea came from interns at DigitasLBi located in San
Franciso, who used a pen pal system for finding inmates
interested in the project. From there, they would carry out
various creative briefs like any project in the ad industry. Targets
would be conveyed such as improving the image of a brand, and
then convicts would either be assigned as an art director or
copywriter.
The results were poignant and impressive. "Drive It Like You
Stole It" was one tagline for Cadillac, which shows that even
negative experiences in one's life can lead to a positive creative
endeavor. Projects such as these are crucial to rehabilitate
prisoners and set them up for a life beyond bars.
Marketing
By: Jamie Danielle Munro
Score:
7.5
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/234378
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All-American Children's Shoes
United Shoes of America is Making Kids' Shoes in the USA
New kids shoe brand, United Shoes of America, is setting out to
buck the pattern of making shoes in China by creating a line
completely made in America.
The brand is dedicated to creating and keeping manufacturing
jobs in the United States by insisting that all the materials and
components that go into making the shoes are made in America.
Even the cotton that is used to make the canvas is not only
made in America, but grown in America by American farmers.
Consumers are more and more concerned about where their
products are made and understand the negative effects that
outsourcing manufacturing has had on the USA economy. A
growing "made-in-America" movement is brewing with many
consumers demanding and only purchasing products that are
made in America. Websites and stores are popping up that are
completely dedicated to selling and promoting only products that
are made in America.
United Shoes of America is launching its brand with a Kickstarter
campaign to tell its made- [continued online]
Social Good
By: Cheryl Andonian
Score:
8.1
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/234164
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Celebrity Female Empowerment Ads
The CoverGirl 'Girls Can' Campaign is Candid and Inspirational
The new CoverGirl 'Girls Can' Campaign is not only star-studded
but it sends an inspirational message to girls all over the world to
do whatever they want and take charge of their lives.
Taking on the very powerful "Girls Can" statement, the ad
features influential women like Queen Latifah, Sofia Vergara,
Ellen DeGeneres, Pink, Katy Perry, Janelle Monae, Becky G and
a successful hockey player who are all credible and confident in
themselves and what they have chosen to pursue.
The CoverGirl 'GirlsCan' ad was created by Grey in New York to
celebrate female empowerment, and it debuted during the
Closing Ceremony of the Sochi Games.
"I heard that girls couldn't rap. I rap," says Queen Latifah in the
ad. "Girls couldn't own their own businesses? I own my own
business."
So yes, #GirlsCan.
Fashion
By: Farida Helmy
Score:
7.3
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/234135
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Humanitarian Connectivity Campaigns
The Vodafone Firsts Programme Helps Families Connect
Giving people a chance to connect with their loved ones,
Vodafone Firsts is using mobile technology for all the right
reasons.
Trying to make a difference and help reconnect families after
war-torn circumstances, the Vodafone Firsts global program
captures engaging and inspirational stories on film to show
viewers how the use of mobile technology really can help reunite
and reconnect people the world over.
In this emotional video, a young girl from the Mugunga refugee
camp near Goma in the Democratic Republic of Congo, talks to
her mother for the first time in over 15 months in her first mobile
phone call ever thanks to the efforts of humanitarian worker
Jean-Marie Minani who manages the free humanitarian calling
booths for the Vodafone Foundation at the Mugunga Camp.
“Many of the families in the camp have been unable to contact
family members left behind in their home villages. It is amazing
to be able to put a smile on the faces of some of these people
and provide them with an emotional lifeline. For me, this is not
[continued online]
Social Good
By: Farida Helmy
Score:
7.3
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/233763
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Eco-Friendly Jean Designs
'RAW for the Oceans 'Jeans are Fashionable and Good for the Environment
RAW for the Oceans is a line of jeans that will be manufactured
using recycled plastic pulled out of the ocean.
The project is planned as a long-term collaboration between
leading Dutch denim brand G-Star Raw and eco-thread
manufacturer Bionic Yarn, which counts Pharrell Williams as its
Creative Director. On announcing the tie-up, Pharrell said that
denim was the perfect category to show off Bionic Yarn’s
impressive eco-thread manufacturing abilities because
“everyone has jeans in their closet”.
This collection and the buzz it has created is testament to the
fact that product popularity and eco-consciousness need not be
mutually exclusive; in fact you can leverage environmentally
friendly strategies to your advantage in what is a win-win for
everyone: manufacturers, consumers and the planet. The Raw
for the Oceans jeans are slated to hit stores August 2014.
By: Rahul Kalvapalle
Eco
Score:
7.5
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/232078
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War-Injected Childhood Videos
Save the Children's 'Second a Day' Shows the Effect of War on Kids
The 'Most Shocking Second a Day' video from Save The
Children grimly illustrates the effect war has on children. The
video follows a year in the life of an average girl in the UK,
starting with her birthday.
Initially, the happy-go-lucky child is seen snuggling with stuffed
animals, laughing, smiling and playing, like any child should.
These short clips flip pretty quickly and it almost gets a little
repetitive, but these mundane day-to-day activities are much
better to watch than the second half of the video.
About 30 seconds in, the video starts to change its tone. There
girl is shown covering her ears after gunshots, running from
bombs, crying and being separated from her dad. As the video
concludes, she is shown having another birthday, but the
celebration is far less joyous. Save The Children's message
illustrates that "just because it's not happening here, doesn't
mean it isn't happening."
Life-Stages
By: Laura McQuarrie
Score:
6.3
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/233672
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Multicultural Metropolis Photography
Multiculturalism Shines in the Cosmopolis Toronto Project
Cosmopolis, “a city inhabited by people from many different
countries,” is the definition of Toronto, and the Cosmopolis
Toronto photodoc project is trying to drive this idea home.
When you think of Canada and especially Toronto, you think
multiculturalism. That is one of Canada's identities aside from
hockey, beavers, polar bears and maple syrup.
Colin Boyd Shafer has set out to put faces to the cosmopolis
idea. The project finds people from around the world that now
calls Toronto home.
Colin takes two pictures. The first being a place in the city that
makes them feel Canadian, and the second being an item that
keeps them connected to their home country. There is also a
short story about the place and the item chosen.
Though the faces seen around the city are different, it is often
over looked that the people living in Toronto are not all born
here.
World
By: Eric Westcott
Score:
8.0
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/233387
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Elegantly Hipster Compassionate Shoes
Allen Edmonds's Handcrafted Shoes are Sleek and Social
Providing both classic and chic comfort and a helping hand for
those in need, American label Allen Edmonds makes beautifully
handcrafted shoes using the finest materials and donates gentlyworn shoes for those in need.
Created in 1922, Allen Edmonds is all about keeping in touch
with traditions by using artisan techniques yet offering sleek,
suave and hip men's dress and casual shoes.
The hand-crafted shoes are all about classic American styling
that is tailored and fitted by experts specifically for you. Using
only the best in leathers such as calf skin and cordovan, when
you see a pair of Allen Edmonds you'll know instantly. Designed
to surpass fads in fashion and materials, these versatile and
durable shoes will never go out of style.
Fashion
By: Farida Helmy
Score:
8.9
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/233257
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Empowering Women Celeb
Megan Fox Raises Awareness for International Women's Day 20
Campaigns
Helping women all over the world have a voice by spreading
awareness of domestic violence, the current face of Avon
Instinct Fragrances and gorgeous stunner Megan Fox supports
International Women’s Day 2014.
Fox is helping women by creating buzz for the the Avon
Empowerment Bracelet of which 100% of its net proceeds go to
Avon Foundation for Women Speak Out Against Domestic
Violence programs. With International Women’s Day 2014 right
around the corner -- on March 8 -- the Avon Foundation for
Women and Fox are upping the ante to spread awareness of
domestic violence.
“The Avon Empowerment Tennis Bracelet is a simple way to
raise funds to help break the cycle of violence against women. In
honor of International Women’s Day, I urge you to join me in
making a difference by purchasing, wearing or giving the
Empowerment Bracelet to help women everywhere live a life
free from violence,” says Fox.
Pop Culture
By: Farida Helmy
Score:
3.4
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/233168
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Sports Star Literacy Campaigns
This Typeface Was Pounded by a Ukrainian Boxer for Awareness
A Ukrainian heavyweight boxing champion known as Wladimir
Klitschko has teamed up with design studio Monotype to create
a new punched typeface. This campaign aims to literally punch
out illiteracy as an artistic interpretation.
By putting his strong fists to good use, he dipped his hands in
blue pigment before literally boxing out the 26 letters of the font
onto white canvases. He uses extensive force to create each
letter as a way of showing that illiteracy should not be
overlooked.
Klitschko’s fist-painted letters are digitally scanned to create the
font after they have been punched out. They are now on sale on
eBay to raise money for “A Heart For Children” charity as his
way of giving back to the community for a recognized and
creative good cause.
Marketing
By: Michael Nieto
Score:
7.4
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/231907
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Female Empowering Dollhouses
Roominate is an Unconventional Female Empowerment Tool for Girls
These days you can find female empowerment for older women
in many different aspects of society. Feminist movements are
much more commonplace than they used to be and female
empowerment is a hot button issue, but they are often
associated with grown women. Roominate is a project that looks
to empower and teach young girls to be innovative.
Marketing to young girls is more aggressive than to young boys.
While kids in general are big targets for marketers, it seems that
the same toys are constantly being marketed to young girls. The
classic dollhouse is a prime example of this.
What Roominate, a project by female engineering graduates
looks to do is allow little girls to create their own dollhouses. It's
even complete with its own circuit system, teaching girls to be
resourceful from a young age.
Life-Stages
By: Michael Baxter
Score:
8.9
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/231662
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Feline-Focused Men's Fashion
The Akomplice Spring 2014 Collection Donates to Nature Conservancy
This year's Akomplice Spring collection has a little something in
store for everyone, including the ecologically conscious. Its Dark
Cat and Protect Panther series makes a bold statement in both
its design and its cause; part of its proceeds will be donated to
the Nature Conservancy, to help protect endangered species'
habitats.
The line of men's t-shirts and sweatshirts focuses on exotic
felines. Cats are often associated with women's fashion, but the
bold images of leopards and panthers in this collection exude a
fierce and masculine feel.
Ideal for fashion consumers seeking a more meaningful
shopping experience, Akomplice provides a satisfying purchase
by incorporating activism with quality pieces. This is just one of
the many activism-related series that Akomplice has launched.
Fashion
By: Jen Chae
Score:
9.1
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/231783
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Rainbow-Refurbished Charitable ATMs
These New ATMs Called 'GAYTMs' Promote LGBTQ Support
ANZ Bank (Australia) has commissioned artists to turn its drab
bank machines into 'GAYTMs'.
The bejeweled, colorful and LGBTQ-inspired machines are to be
featured at the Sydney's world famous Gay and Lesbian Mardi
Gras. ANZ -- an official partner of the festival -- decorated each
GAYTM to tell a unique story of pride.
The ‘Sailor’ GAYTM, decorated in nautical signage, salutes the
Defence Force for allowing its members to march in uniform in
the Mardi Gras for the second year in a row. Another GAYTM,
'Pride', reflects the true symbol of gay pride and diversity: the
rainbow flag.
In addition to looking fabulous on the exterior, ANZ machines
carry screen messages upon withdrawal reading things such as
"Hello Gorgeous" and print receipts stating "Cash out and
proud."
ANZ will donate their GAYTM operating fees from during the
festival to a non-profit organization that supports individuals and
families dealing with sexuality and gender issues called,
Twenty10.
Social Good
By: Megan Facciuolo
Score:
8.0
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/231965
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Uplifting Animal Sanctuaries
Edgar's Mission is Saving Animals and Restoring Faith
Edgar's Mission all started with a rescued pig named Edgar Alan
Pig. He was loved so much by founder of Edgar's Mission Pan
Ahern who found herself so in love with him that she quit her job
and started Edgar's Mission on a 60-acre nonprofit farm
sanctuary in Victoria, Australia. It provides more than 300
rescued animals a place to be and to flourish.
Ahern said in an interview that "Edgar’s Mission achieves many
goals, such as making the world a kinder place and changing the
way people view farm animals." When Pan is not saving animals
and taking care of them she is spending her weekends travelling
around Australia trying to spread farm animal rights awareness.
This is such a great cause and this woman is doing a great job
putting her free time to good use.
Lifestyle
By: Jennifer Paul
Score:
7.7
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/231681
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Smartphone-Obsessed Charitable Endeavors
The UNICEF Tap Project is Taking Away Your Smartphone
The UNICEF Tap Project was devised to educate people and
have them help out in way that is so simple, they wouldn't even
realize the change it would promote. The Tap Project explains
that every minute you spend not using your mobile device an
entire day of clean water will be matched from one of UNICEF's
sponsors. This is pretty incredible if you ask me.
People are obsessive over their smartphone and tablets, so this
is a challenge for some more than others. All you have to do is
go to the project website and follow the directions. A lot of us
don't realize how often we check our smartphones and how
much time we really spend on them. This is a way for UNICEF to
educate us on what we are missing and also provide for others.
The combination is undoubtedly ingenious.
Social Good
By: Jennifer Paul
Score:
8.0
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/231076
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Sustainable Water Bottle Initiatives
Treeson Water Bottles Take Big Eco-Friendly Steps Forward
A Treeson water bottle is far more than your average water
bottle. Treeson's packaging is clearing up the issue with water
bottles and pollution with their inventive marketing strategy.
Water bottles are a pretty big problem when it comes to pollution
and litter. It's estimated that every second 1500 water bottles are
used in the USA alone, so without good regulation, that equals a
lot of plastic being thrown out. Treeson water bottles are different
in that the bottles are biodegradable and are to be shipped back
to Treeson after use.
When the bottles are shipped back to Treeson they are then
used to use green energy to create new bottles. In addition to
these initiatives, one tree is planted per bottle sold so all-in-all
there is only good to be had out of going green with Treeson.
Social Good
By: Michael Baxter
Score:
8.7
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/231057
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Social Justice Search Designs
The Olympic Google Doodle Takes Aim at Russian Anti-Gay Laws
The Olympic Google Doodle on the front page of the Google
search page takes a poke at Russian un-just anti-gay politics
that have the world buzzing.
The Google Doodle was made in honor of the Sochi 2014 Winter
Olympics, and at first glance, it looks like a typical Google logo.
However, the strategically chosen colors resemble the gay pride
flag. One day before the opening ceremony, Google changed
the websites front page.
The rainbow-themed image features various sports athletes in
action; below the picture, section six of the Olympic charter is
quoted. The section 6 charter advocates against discrimination
in any form. Google is a Sochi Olympic sponsor, and rightly so,
is trying to make a point that it does not condone Russian laws
that limit free speech and the safety of gay, lesbian, bisexual and
transgendered individuals. The Google is making a not-so-subtle
point aimed at Russia.
The rainbow-themed Olympic Google Doodle is advocating
equality and gay-rights on a large scale, and letting Russia know
that its laws are una [continued online]
Special
By: Kristina Marković
Score:
8.5
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/229901
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Crowdfunded Virus Vaccines
The Immunity Project is Raising Funds for a Free HIV Vaccine
The Immunity Project is a not-for-profit initiative, which aims to
make its synthetic HIV vaccine free. The project comes from a
group of scientists from Harvard, MIT and Stanford, plus
entrepreneurs based around the San Fransisco Bay Area.
The Immunity Project focused its research on “HIV controllers,”
who are people born with a natural immunity to HIV. The
immune systems of HIV controllers target the weakest points of
a HIV-infected cell and with machine-learning technology, The
Immunity Project developed a vaccine to detect and attack these
points, mimicking the body’s ability to naturally do so.
The prototype HIV vaccine has gone through preliminary testing
and its crowdfunding campaign will support The Immunity
Project’s final experiment before it goes to Phase I human
clinical trials approved by the FDA.
The Immunity Project hopes to crowdfund $482,000 over the
course of 30 days. The campaign is just a few days in and so far,
the support has been overwhelming — with 25 days still to go,
it’s raised almost h [continued online]
Social Good
By: Laura McQuarrie
Score:
7.7
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/228270
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Altruistic Super Bowl Ads
The Super Bowl Bank of America Ad Will Raise Money for the Global Fund
The Bank of America ad that will air during the 2014 Super Bowl
will coincide with the launch of “Invisible,” a new single by U2. 24
hours after the Bank of America Super Bowl commercial airs, the
U2 song will be free to download on iTunes, which is a pretty
sweet deal for fans of the band. What’s even better is that for
each download of the song, the Bank of America will donate a
dollar to the Global Fund, for a total of up to $2 million.
The donations raised for the Global Fund in the partnership
between the Bank of America, U2 and Bono’s non-profit, (Red),
will contribute towards the fight against AIDS, malaria and
tuberculosis around the world.
Marketing
By: Laura McQuarrie
Score:
3.2
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/227936
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Food-Donating Apps
This Food App Donates Money to Food Banks Every Time You Eat at a Restarant
The global food crisis is a very real and frightening thing to deal
with but this food app is doing something to make a difference.
By simply eating at a restaurant, you could help fight hunger.
Many are privileged enough to have the income to go out and
eat at restaurants but not everyone has that luxury. In fact, it's
understood that many cannot afford food at all, but what can we
do? We could donate cans to food banks and while that is still an
amazing way to contribute there is another way. A phone app
called Mogl is letting users donate money every time they dine at
a participating restaurant. Restaurants have caught on and many
in areas of the United States are already participating.
Places like San Francisco, Los Angeles and San Diego have
already signed on to make a difference and it's only going to
grow with time. Mogl is the food app to get if you want to fight
hunger.
Social Good
By: Michael Baxter
Score:
8.1
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/226659
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Selfie Shaming Sites
The Selfie Police Website Asks Self-Portrait Offenders to Pay Up for Charity
A group of students known as the 'Selfie Police' are looking to
punish narcissism and help others at the same time. The
website fines $1 USD for every selfie taken in an effort to
discourage the self-obsessed behaviour of taking pictures of
oneself. The entirety of the funds collected will be donated to
Vittana, a charity dedicated to providing student loans to college
aged students in developing countries.
One can turn oneself in, or rat out others. According to Selfie
Police founder Chas Barton, the goal of this project is to engage
young people in giving. The website has an extremely catchy
tagline, "You owe humanity a dollar."
To spread the word, and the giving, one can share the website
or use the hashtag selfiepolice.
Pop Culture
By: Alyson Wyers
Score:
8.7
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/226844
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Charity Pop-Up Shops
The Street Store Provides Shopping Experience for Homeless Individuals
Touted as the "world's first rent-free, premises-free, free 'pop-up
clothing store' for the poor, found entirely on the street," the
Street Store not only provides the homeless with quality clothes,
it also gives them a shopping experience they have long been
able to enjoy. The Street Store is made up of cardboard signs
that also double as hangers for the donated items. With help
from a street assistant, the homeless can walk away with a new
item that is packaged nicely and everything.
The Street Store was Max Pazak and Kayli Vee Levitan from
M&C Saatchi Abel. It is now expanding beyond Cape Town,
South Africa, "in the hope that other places around the world will
adopt a more dignified approach to charity," as written by Psfk.
Social Good
By: Meghan Young
Score:
9.4
Popularity
Activity
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9 Related Examples
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Personality-Priding Pet Advertisements
This SPCA Adoption Ad Puts Personality Over Pedigree
Jaime Toh has designed a clever SPCA adoption advertisement
that is sure to tug at your heart strings. The campaign cautions
potential new pet owners against scouting for a specific breed,
instead urging them to consider adoption. The images feature
the SPCA pets shedding their "costume," which is meant to
represent a purebred animal. The SPCA animal underneath the
costume is slightly more disheveled than it's purebred
counterpart, which is where the ads tagline comes into play,
reading, "Don't put pedigree above personality."
Though slightly morbid, these advertisements are certainly
powerful. If you're considering adding a furry member to your
family, Toh's ads will leave a lingering impact.
Visually shedding the outer skins speaks volumes: when it
comes to owning a pet, personality should prevail over looks.
Marketing
By: Vasiliki Marapas
Score:
9.0
Popularity
Activity
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DEMOGRAPHICS
9 Related Examples
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Typhoon-Relief Tees
Support the Philippine's Typhoon Relief by Purchasing this Tee
Typhoon relief for the Philippines and Southeast Asia is still
underway and comes in many forms and aids. To commemorate
Typhoon Haiyan of November 2013, M.Nii creates the Senator
Tee, aiming to donate 100% of all profits directly to the
Philippines Red Cross.
It's a limited edition t-shirt that encourages awareness and uses
fashion to support a great cause. M.Nii is a surf-centric apparel
brand that produces this t-shirt in the USA from pure cotton and
features the Philippines flag patch as a reminder of the tragic
incident and the nation's pride and strength.
It's a true example of forward-thinking fashion, turning classic
surf apparel into a channel for change. The shirt costs $75 and is
available for purchase through M.Nii's website.
Social Good
By: Emilie Picillo
Score:
7.8
Popularity
Activity
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DEMOGRAPHICS
9 Related Examples
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Social Media Vending Machines
WWF Canada & Telus' Vending Machine Releases Panda Toys for Tweets
This year, Canadian telecommunication company Telus and
WWF Canada developed a vending machine that released a free
panda toy when users tweeted the hashtag "HomeTweetHome."
For each tweet the vending machine in Vancouver receives, a
one dollar donation will also be made to WWF Canada.
Considering that takes almost no effort to get a free cute panda
plush, it's no surprise that the vending machine dispensed over
3,000 plush toys over the course of just six days in the
Vancouver mall.
The vending machine was a total hit among both adults and kids
of all ages, who were able to give each of the lovable panda toys
a new home for the holidays, as well as help to protect the
homes of real endangered pandas that are out there in the
world.
Social Good
By: Laura McQuarrie
Score:
7.9
Popularity
Activity
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DEMOGRAPHICS
8 Related Examples
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Gay Rights Protest Dolls
These Nesting Dolls Will be Sent to Russia by 'Mother London'
These little nesting dolls aren't just adorable and funny, they're
actually a form of gay rights protest against Russia's
homophobic laws. The issue of anti-gay sentiment is Russia is a
very serious issue with many complexities, catching the attention
of countries around the world. 'Mother London' has decided to
take a cheeky and light-hearted approach to changing minds and
making a statement.
This comes in the form of nesting dolls, a traditional Russian toy.
Instead of ladies in babushkas, the set of five dolls are each
painted like a different gay icon. There is Elton John, Stephen
Fry, George Michael, Graham Nortan and Tom Delay. This is a
tongue-in-cheek way to approach a serious issue, and will likely
delight while making a statement.
Pop Culture
By: Ashley Noelle Lesiak
Score:
3.2
Popularity
Activity
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9 Related Examples
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Philanthropic Virtual Drawing Walls
Doodles on DraftFCB's Holiday Wall Support Typhoon Survivors
This year, DraftFCB created an interactive virtual holiday wall,
where anyone can visit and add a drawing. When the wall is full,
DraftFCB will make a donation to UNICEF, supporting children in
the Philippines after this year's devastating Typhoon Haiyan.
Visitors to 'DoodleHeart' are encouraged to draw a gift and the
concept is that each doodle is like a donation. After adding a
drawing to the wall, users are also encouraged to make their
own donations to the Philippines, as well as share their creations
across social media.
Right now, the wall is just over 56% full of doodles and it
includes everything from hearts to teddy bears, pets and
symbols of world peace. Whether you consider yourself an artist
or not, your addition to the wall will be a masterpiece in its own
right, by helping to do some good in the world.
Social Good
By: Laura McQuarrie
Score:
8.7
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
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Abstracted Mental Illness Tees
These Mental Illness T-shirts by 'Living With' Destigmatize Illness
‘Living With’ has a series of four mental health t-shirts for sale
that help to open a dialogue and lessen the stigma bout certain
mental illnesses. As Living With notes, “46.4% of American
adults and 25% of college students live with mental illness.”
The designs on the four shirts are abstracted to represent
illnesses like OCD, Bipolar Disorder, ADHD and depression.
Looking closely at the designs and knowing what they stand for
makes the illnesses clear, which makes the shirts a great way to
show support for people with mental illnesses, without having to
state it loudly.
As well as wearing a design people can feel good about, Living
With donates $2 from each mental health t-shirt to Active Minds,
which is an organization that works to destigmatize mental
illnesses on college campuses.
Social Good
By: Laura McQuarrie
Score:
8.4
Popularity
Activity
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DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/223540
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Poverty-Aiding Supermarkets
This Social Supermarket Decreases Food Prices by 70 Per Cent
Britain has launched its first social supermarket 'the Community
Shop.' It's a branch of the nation's largest commercial redistributor of extra foods, Company Shop. The Community Shop
has been created in light of the recent economic downturn in
Europe where people have been struggling to find employment
and a means to live. The supermarket offers people a chance to
buy food products that are 70% cheaper than normal prices you
find in other supermarkets.
There's nothing wrong with the food; it's not expired, however,
there are minor packaging flaws or foods that are near its
expiration date. Ultimately, the system involves selling residual
products or incorrect labeling to surplus food companies with a
social need.
Grocers who shop at the Community Shop will get access to
significantly cheaper food and get the chance to participate in
social programs such as cooking classes, home budgeting and
debt advice.
Social Good
By: Tiffany
Score:
8.8
Popularity
Activity
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9 Related Examples
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Integrated Social Donation Buttons
Facebook's Donate Button Helps to Support NPOs Within the Site
Today Facebook unveiled it’s new Donate button, which makes
it easier for people to donate to nonprofits through the social
networking site.
The new Facebook Donate button appears below posts shared
in the news feed, with participating organizations like WWF,
UNICEF and Oxfam America. These are just three of the
nineteen nonprofits that have signed on as the first to have
Facebook’s Donate button, but other interested parties may fill
out a Donate interest form through the Facebook Help Center to
also make use of this new feature.
By pressing the Donate button, a user’s credit card number and
other billing info is collected, which completes the transaction
without a user having to leave the site. Since Facebook is a
community of billions and a lot of time can be consumed on it,
hopefully this will encourage people to support local and global
communities.
Social Good
By: Laura McQuarrie
Score:
8.0
Popularity
Activity
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9 Related Examples
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Stereotype-Slamming Shampoo Ads
The New Pantene Commercial Condemns Gender Stereotypes
While other television advertisements tend to fall into gender
stereotypes, the new Pantene commercial condemns them. The
ad features a compilation of scenes featuring men and women
contrasted in the same setting. For instance, we first witness a
man set against a city backdrop with a billboard that reads
"Boss." While the woman, set within the same context, features
a billboard that reads "Bossy."
These stereotypical gender comparisons are epitomized in
scenes of the man and woman working late, the man labeled as
"dedicated" and the woman as "selfish." These ideas make it
difficult for some women from reaching a business professional
status, because there are still negative connotations attached to
work-driven women, as illustrated in this ad campaign. Pantene
breaks down these stereotypes by making them clear, and
cleverly associating the word "shine" with its glossy shampoo.
Marketing
By: Emilie Picillo
Score:
7.9
Popularity
Activity
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9 Related Examples
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Nostalgic Homeless Ads
This French Homeless Campaign is a Blast From the Past
The French-based Abbé Pierre Foundation, with the help of ad
agency BDDP et Fils, has come up with the homeless campaign
slogan and photo shoot, “They had a past. Help them find a
future.” And according to its site, 140,000 people are still
homeless on the streets of France.
The campaign is based on an extremely imaginative awareness
of the inadequate housing situation for the homeless. Homeless
people often struggle to maintain consistently regular, secure
and safe housing and can often be found roaming streets or
alleyways. The campaign humanizes the homeless by showing
us photographs of them with cut-out photographs showing us
their past.
Some homeless have had families, some have had loved ones
and others were once lying on a beach under the sun. The
photographer for this series, Hervé Plumet, focalizes on the gray
dullness of the city, and with the added photograph in a more
vibrant color, it puts emphasis on the stark contrast of before and
after.
Fashion
By: Tiffany
Score:
6.9
Popularity
Activity
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9 Related Examples
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Life-Saving Domestic Abuse Apps
The Aspire News App Helps Victims of Domestic Violence
Robin McGraw has created the Aspire News App to help women
coping with abusive relationships that have the potential to
escalate into dangerous situations.
The app cleverly takes into account snooping partners and
disguises itself as a news app; however, the 'help' option offers
domestic violence resources at your discretion. Moreover, if you
hit the 'Go' button, your local authorities will be altered to your
potentially compromising situation. It also records your
interaction from that point onward, which is an ingenious idea,
since cases of domestic abuse are often cases of he said-she
said that lack actual evidential support.
The app has the potential to help a lot of domestic violence
victims, many of whom do not have the support or resources to
extricate themselves from abusive relationships.
Tech
By: Vasiliki Marapas
Score:
7.2
Popularity
Activity
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9 Related Examples
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Rap Collaboration Charity Fashions
Akomplice's Charity Cltohing Line Gives Music Lessons to Kids
Akomplice continues to promote clothing for a good cause
through its charity clothing line. This time, Akomplice
collaborates with J Dilla and Joey Bada$$ in a charity line that
provides music lessons to underprivileged kids. 100 percent of
proceeds go toward this noble cause, hoping to provide
instruments for them as well.
The collection features t-shirts and crew necks that pay homage
to J-Dilla with angelic graphics of his face printed on them. Also
included with the collection is a 45 record exclusive that contains
an unreleased single called 'Two Lips.' Also included is an
unreleased track by Joey Bada$$ as well. The inspiration behind
the collection is to provide an opportunity for young artists who
haven’t had the chance to work with J Dilla. The collaborators
hope to empower inner city youth through music programs with
funding from the collection.
Fashion
By: Emilie Picillo
Score:
7.6
Popularity
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2 Related Examples
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Teen Bullying Awareness Tees
Bluenotes Unveils its 2013 Limited Edition Tee for Kids Help Phone
Canadian fashion brand Bluenotes teamed up with Kids Help
Phone to design a limited edition tee with the intention of raising
funds and awareness about teen issues. Helping teens get
educated about real life issues and giving them confidence to
address concerns and struggles they face is a great cause and
Billy Talent—an award-winning band—is on board. The super
team aims to raise $40,000 for the charity.
The limited edition tee says “Billy Talent” on the front with the
“Bluenotes” logo at the side. In the middle is a beautifully moving
image of a teen standing safely in a phonebooth calling
someone and angel wings come out from the booth. The design
shows all the great people who are on board for this cause and it
also shares a very uplifting message: that help is just a call
away.
Social Good
By: Sarah Dos Santos
Score:
6.9
Popularity
Activity
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9 Related Examples
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Charitable Online Marketplaces
The New TOMS Marketplace Sells a Variety of Products for Good
TOMS already offers a variety of products for good with its onefor-one shoes and sunglasses. Now, TOMS is expanding with an
online marketplace, which collects products from a number of
charities, making it easier to browse and buy them all from the
TOMS Marketplace. Regarding the new venture, TOMS founder
Blake Mycoskie says: "We're all on the same team of people
who integrate a social mission into our products."
Users can browse through the TOMS Marketplace by causes
like education, water and job creation, as well as browse
products by the regions they were created in.
With the holidays just around the corner, the TOMS Marketplace
will no doubt be a popular one-stop shop to do some online
shopping that gives in more than one way.
Social Good
By: Laura McQuarrie
Score:
7.6
Popularity
Activity
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DEMOGRAPHICS
9 Related Examples
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Financial Equality-Promoting ATMs
This ATM Withholds Funds for Men to Demonstrate Wage Inequality
Zürcher Frauenzentrale is a women’s organization that teamed
up with Publicis Zurich to create a unique way to raise
awareness on wage inequality in Switzerland — the kind of
campaign that is impossible to ignore and will get an immediate
reaction out of you.
To promote ‘Equal Pay Day’ in Switzerland, these two groups
set up ATMs that would dispense 20% less money for men than
women. As you might expect, the men who encountered this
ATM were not very pleased. The campaign was staged so that it
looked like the men were receiving less money than they asked
for and the receipts from this ATM provided more information on
wage inequality.
Putting somebody in the shoes of someone else and being able
to provoke such strong emotional responses is a brilliant way to
raise awareness on issues that treat men and women differently.
Marketing
By: Laura McQuarrie
Score:
6.6
Popularity
Activity
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DEMOGRAPHICS
9 Related Examples
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Sustainable Stitched Handbags
STITCHED Merges Fine Art and Everyday Neccessity
STITCHED handbags are a must-have. Not only is the business
model for community empowerment and development, but the
company also aims to provide fashionable items. Artisans handstitch the bags and gain recognition within their community, plus
are paid fair trade wages without using factories.
STITCHED doesn't buy into the concept of cheap, disposable
mass-produced products made on the backs of exploited
workers. The handbags are hand-made, durable, personal and
fun. These bags are made to last a lifetime, and are a fashion
choice that everyone can feel good about.
The purchase of a fashionable Stitched handbag helps create
sustainability, improving the quality of life for those who make
them, and in doing so, making the world a better place to live.
Social Good
By: Whitney Riley
Score:
7.0
Popularity
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9 Related Examples
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Social Entrepreneurship Investors
A-Spark Good Ventures Works with a Range of Bio, Social Proucts
Based in Utrecht, the Netherlands A-Spark Good Ventures is a
company that invests in social entrepreneurship project and
what is more, is going to be representing at this year's SOCAP
Conference with speaker Amy Novogratz. "Our network, our
expertise and, where needed, our financial resources are being
made available to get projects started and grow so that they
reach an independent, viable level," reads their website. "We
unite a business-like approach and ‘out of the box’ thinking with
involvement and passion."
Some examples of the projects that A-Spark invests in includes
Ankita Foods, Aqua-Spark: Fish for Good, organic trading
company Biocore and the ongoing Entrepreneur Roundtable
Accelerator.
Contact Information
A-Spark Good Ventures website
A-Spark Good Ventures on Facebook
A-Spark Good Ventures on LinkedIn
Social Good
By: Tiana Reid
Score:
7.1
Popularity
Activity
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8 Related Examples
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Nonprofit Black Art Organizations
Founder of Project Row Houses, Rick Lowe, Will Speak at SOCAP13
Rick Lowe, the founder of Project Row Houses (PRH), which is
based in Houston, Texas, has been confirmed to be one of the
many speakers at the renowned SOCAP conference this year.
"PRH began in 1993 as a result of discussions among AfricanAmerican artists who wanted to establish a positive, creative
presence in their own community," they write on their website
about their history and mission. "Artist and community activist
Rick Lowe spearheaded the pursuit of this vision when he
discovered the abandoned 1 1/2 block site of twenty-two
shotgun-style houses in Houston’s Third Ward."
PRH is having its opening reception for their 2013 Summer
Studios on Saturday, August 17 and if you miss that date, you
still have a bit of time to make it as the show will be on until
September 8, 2013.
Social Good
By: Tiana Reid
Score:
6.3
Popularity
Activity
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9 Related Examples
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One-for-One Kids' Clothes
The Out of Print Baby Bodysuits Use the Same Stories
If you're familiar with the brand itself, the images and stories
plastered on the Out of Print Baby Bodysuits are probably the
same that you're used to: Le Petit Prince, The Very Hungry
Caterpillar, Don’t Let the Pigeon Drive the Bus and The Day the
Cow Sneezed, for instance. These mini bodysuits are made with
cotton and come in the same distressed style as their famous
vintage-style (emphasis on "style) tees. For the record: the tshirt, not the baby is distressed.
And as always, the Out of Print Baby Bodysuits operate on the
same one-for-one business model with its book donations.
Social Good
By: Tiana Reid
Score:
6.8
Popularity
Activity
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7 Related Examples
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Social Enterprise Measurement Programs
'Inspiring Impact' is an Organization Working in the UK
'Inspiring Impact' is an organization that works in the United
Kingdom specifically in the non-profit and social enterprise
sectors. Many social entrepreneurs are interested in
understanding and attending to a meaningful way to measure
impact but also not get too bogged down by numbers, especially
as it becomes a way for funders to give or withhold funding.
There are many goals that are part of their ten-year plan which
has 2022 as its benchmark. According to their website, one is
the following: that "The majority of charities and social
enterprises routinely plan, measure, assess, and improve their
work on the basis of their impact." Some of Inspiring Impact's
supporters include the UK's Big Lottery Fund, BBC Children in
Need and the Office for Civil Society.
Social Good
By: Tiana Reid
Score:
6.0
Popularity
Activity
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9 Related Examples
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Technology-Providing Campaigns
The 'Flip Our Class' Project Seeks to Get Resources for Students
The 'Flip our Class' project by Dewitt Robinson, a teacher at
Andrew Jackson High School in Jacksonville, Florida, is seeking
to crowd-fund a campaign using Fundly that could greatly enable
his students to reach their full potential. Technology is a major
aspect of learning in the 21st century and without proper
resources, many students can fall behind their peers at other
schools with higher levels of access.
Robinson states, "the largest divide in our education system is
not the achievement gap, but the ever widening digital divide.
Many of my students do not have desktops, laptops, or tablets
in their homes," an issue that forces many students to resort to
public services that are outdated, or worse, unavailable when
they need them. Donate to their cause or check out their
initiative using the link below.
Social Good
By: Jennifer Gosnell
Score:
4.1
Popularity
Activity
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9 Related Examples
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Social Project Shoes
Equal for All Develops Purpose-Driven Initiatives in Paris and Beyond
Equal for All, a socially concious shoe company, is of the
Kickstarter generation. The team has so fair raised 116% of its
Kickstarter goal, which started at $15,000 (as of publication on
July 5, 2013). There are 14 days left in the campaign so they will
likely go over. If you're interested in Kickstarter funds as they
relate to social entrepreneurship, the pledge category that was
the most popular was the $130, where the pledger would receive
a pair of shoes -- and a personal phone call.
Social Good
Based in Paris, France, Equal for All's shoes are produced in
Portugal with attention to fair labor and manufacturing practices.
What is more, the first social project will be teaching children in
underserved communities in Paris about graphic design and
street art.
Score:
8.2
Popularity
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6 Related Examples
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Eco Mini-Homes
Lanefab Design/Build is a Company Focused on Energy and Solar Power
Based in Vancouver, British Columbia, Lanefab Design/Build is
an environmental business that recently won the Scotiabank
EcoLiving Awards in Canada in the Business Leadership
category alongside other innovative entrepreneurs from the
country.
Social Earth recently profiled three of the winning companies
and wrote this about the business: "Lanefab is a design/build
company that makes custom homes and “infill mini-home” (or
“laneway houses”) on the principles of design quality and energy
efficiency. Lanefab built the first net-zero solar-powered laneway
house in Vancouver. Their work adds density to neighbourhoods
while preserving existing homes."
Social Good
The featured gallery shows a small portfolio of their work, while
focusing on the design quality aspect and the aesthetic involved.
Score:
8.7
Popularity
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9 Related Examples
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No-Strings-Attached Grants
Awesome Foundation Gives Out Monthly Micro-Monetary Support
SocialBusiness.org has been aware of the Awesome Foundation
vaguely for a while now, although the network itself hasn't been
featured on our site because it strays from social business as a
category even if it certainly is an example of social innovation.
Based in Cambridge, MA, the organization has numerous
chapters including one in Canada. Relatedly, Toronto's Centre
for Social Innovation has an Awesome CSI where recently,
Aidan Dahlin Nolan, won the $1000 grant.
"Aidan’s ambitious plan includes establishing a network of
'Community Canoe Gardens' that will use 'retired' canoes as
planters to create a pollinator corridor along the Garrison Creek,
and establishing a canoe sharing system along Toronto Harbour
to bring more people into contact with the water," Heather Laird
wrote on the CSI blog.
Social Good
By: Tiana Reid
Score:
6.0
Popularity
Activity
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6 Related Examples
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Literary Aesthetic One-for-One Tees
The 'OOP x Mikey Burton: Gatsby' Collaboration Donates
It was only a matter of time, of course, that the famed one for
one company, Out of Print, released the 'OOP x Mikey Burton:
Gatsby' collaboration inspired by the book but also coinciding
with the release of the 3D film, directed by Baz Luhrmann (the
director of Moulin Rouge and Romeo and Juliet) starring
Leonardo DiCaprio and Tobey Maguire, and also featuring a hip
hop soundtrack. Whether you get down with the film or not, the
shirt, which was made for Burton's thesis project, has a similar
aesthetic in terms of fantasy and color.
As usual with Out of Print as a for-profit social venture, for every
t-shirt sold, one book is donated to an organization.
Contact Information:
Out of Print Website
Out of Print Facebook
Out of Print Twitter
Social Good
By: Tiana Reid
Score:
3.8
Popularity
Activity
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DEMOGRAPHICS
3 Related Examples
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Social Good Photo Apps
FoodShareFilter is an Instagram Supported Filter That Profits an NGO
FoodShareFilter is the first Instagram supportive app that raises
money for charity. Created by El Salvadorian charity Manos
Unidas, FoodShareFilter is a paid app from which the proceeds
go toward supporting one of its agricultural programs.
Available through Google Play and the Apple Store in both
Spanish and English, the FoodShareFilter, designed by DDB
Spain, applies a message about their mission against world
hunger and publishes it to Instagram.
Social Good
FoodShareFilter is an interesting combination of social media
and social good, with several social good social media games
popping up recently as well, and at the very least a good way to
get their brand name out there and raise money while providing
a service many individuals are accustomed to paying for.
Score:
4.6
Popularity
Activity
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DEMOGRAPHICS
7 Related Examples
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Meal-Providing Polos
For Every B Frog Shirt Sold 15 Meals are Provided to Children in Need
According to the B Frog organization, the one for one program
can do better; for every shirt sold, B Frog will donate 15 meals to
children in need. The B Frog line showcases a series of brightly
colored polo shirts with mini frogs on the upper-right corner.
There are options for both men and women, making this brand
gender-neutral.
Each shirt is composed of high-quality, modern-mixed material
made with Mayan textiles -- it maintains its luxury all while
improving the lives of children in need. The name B Frog was
adopted from the Mayan tradition; the frog is a symbol of luck in
the Mayan culture. Bringing luck and joy to a community is only
the beginning of the work done by the people at B Frog.
Social Good
By: Erin Fox
Score:
2.9
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/183074
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One for One Eyewear Lines
The Warby Parker Do Good Initiative Provides Reading Glasses to the Poor
Much like TOMS Shoes, the Warby Parker Do Good initiative
tackles a strict one for one policy. As far as hip goes, this New
York-based glasses company brings together fashion's finest
designs with an impressive social business platform.
For every pair of reading glasses purchased from the United
States brand, the Warby Parker Do Good initiative will donate a
free pair of reading glasses to someone in Africa. With almost
one billion people not having access to reading glasses, Warby
Parker is bridging the gap between accessibility and necessity.
So far the company has distributed over 250,000 pairs and
hopes to increase this number in the near future.
Social Good
By: Erin Fox
Score:
3.1
Popularity
Activity
Freshness
DEMOGRAPHICS
4 Related Examples
http://www.trendhunter.com/id/182562
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Book-Providing Apparel
S.T.O.R.Y. Clothing Tackles U.S. Illiteracy Through Donation
S.T.O.R.Y clothing is a social business that uses something like
a one for one model. Compare it to the ever popular Out of Print
t-shirt brand or maybe even the just as ubiquitous TOMS model.
For each piece of clothing that is bought, one book is donated to
a child in the United States, particularly where illiteracy rates are
high.
Products offered from S.T.O.R.Y. clothing include men's and
women's sweatshirts and tees, as well as accessories such as
tote bags an the 'Give A Book' bracelet. The books are donated
in California (San Jose and Lake Forest) to local YMCAs as well
as students in school from kindergarten to grades one to three.
Social Good
S.T.O.R.Y. stands for "start them off reading young."
Score:
2.0
Popularity
Activity
Freshness
DEMOGRAPHICS
2 Related Examples
http://www.trendhunter.com/id/180167
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One-for-One Backpacks
Schoolbags Follows the Popular TOMS Shoes Model
The Schoolbags for Kids website looks almost like a cartooned
computer game for children. And that's not a bad thing. The
brand's backpack designs follow along in the fun and playful
sacks with a bit of a sense of humor. For instance, the 'Fuzzy
Flyers Butterflyer Backpack' was seen on the Today Show (and
it's also shown in the featured photo gallery).
Social Good
This certified B Corporation has taken to what is now known as
the TOMS model: one for one. Schoolbags for Kids uses the
slogan "One Here. One There." to describe their social model.
For every backpack that is bought, another bag with school
supplies will be donated to a student who needs it.
Score:
7.3
Popularity
Activity
Freshness
DEMOGRAPHICS
7 Related Examples
http://www.trendhunter.com/id/179602
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Pro-Bono Design Companies
'verynice.' is a Consultancy Social Business Based in Los Angeles
'verynice.' is a socially conscious design studio with its
headquarters based in Los Angeles, United States. It's not every
day that social business and consultancy meld, but that's exactly
what's going on here. Essentially, more than 50% of verynice's
business and design consultancy services are pro-bono.
It's more than simply the traditional pro-bono work, however.
Because, well, Forbes has taken notice. In an interview with
Matthew Manos, Forbes took note. "Manos appreciates the
impulse, but wants his company to be all about finding ways to
finance its own pro bono projects," Forbes wrote. "Inspired by
Toms Shoes’ “One For One” campaign, which provides a pair of
shoes to someone in need for every pair purchased by a
consumer, Manos set about creating a business model that built
in room for providing services free of charge to nonprofits.
Indeed, this is the raison d’êt [continued online]
Social Good
By: Tiana Reid
Score:
5.7
Popularity
Activity
Freshness
DEMOGRAPHICS
9 Related Examples
http://www.trendhunter.com/id/178851
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Patriotic One for One Apparel
Salute the Brave Donates Clothing to American Military Troops
Salute the Brave is a one for one clothing line dedicated to
honoring the national, protective services of United States
military troops.
The company was founded by Ryan Morris after he met a
Marine at the University of Southern California and learned
about his calls of duty. The founder wanted to make a
connection between American citizens and servicemen and
servicewomen as well as boosting morale for those fighting
overseas.
For each Americana-themed garment purchased from the site,
Morris donates a hat, shirt or sweater, as well as a thank you
note, to a soldier in the service. Each article of clothing is
adorned with a custom logo that features an American flag and a
soldier giving a salute that embodies the utmost of national
pride.
Contact Information
Salute the Brave website
Salute the Brave on Facebook
Salute the Brave on T [continued online]
Social Good
By: Sarah Moore
Score:
4.3
Popularity
Activity
Freshness
DEMOGRAPHICS
7 Related Examples
http://www.trendhunter.com/id/160458
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Conscious Contraceptives
ConCon.org is a Discrete Online Store Using the One for One Model
Buying products pertaining to sex (condoms, lube, you name it)
can be awkward for some people, but for many people it’s also a
necessary part of leading a healthy and safe sex life. Conscious
Contraceptives is offering a discreet solution, while at the same
time allowing customers to “do good while feeling good” using
their social business model.
Just like TOMS shoes, which gives a pair of shoes to a child in
need for every pair of shoes they sell, Conscious Contraceptives
is an online retailer offering a similar one-for-one model. They
use a portion of every sale to purchase contraceptives for
underserved areas where they’re needed.
“In addition to the donations, ConCon.org partners with USbased and international organizations to promote ongoing sexual
education to reduce the spread of sexually transmitted infections
(STIs) and the number of unplanned pregnancies throughout the
world,” the website explains. “Using the purchasing power of
individuals to benefit the greater good, we transform our
customer [continued online]
Social Good
By: Bianca Bartz
Score:
4.4
Popularity
Activity
Freshness
DEMOGRAPHICS
2 Related Examples
http://www.trendhunter.com/id/145892
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DIY 1 for 1 Businesses
'Buy One Give One' Lets Anyone Create a Social Enterprise
The one for one model of giving has become wildly popular in
the social business space over the last couple of years, sparked
largely by the success of TOMS Shoes, who give a pair of shoes
to a child in need for each one sold.
Recognizing that other business owners would jump at the
opportunity to give back to the world simply by selling their
products, Buy One Give One was launched in Singapore in 2007
to connect entrepreneurs with causes to do just that.
"Imagine if every time you dined out, a hungry child received a
meal," the Facebook page says. "Imagine if every time you
bought a book, a tree got planted. Imagine if every time you saw
a doctor, someone in need received care...
"B1G1 makes this possible for any kind of business to give
simply and effectively through its 'Giving Engine' at
www.b1g1.com."
The Buy One Give One website gives business owners the tools
to create their own one-for-one business, with a selection of over
150 causes to support. To date, the social business has helped
hundreds of businesses [continued online]
Social Good
By: Bianca Bartz
Score:
5.1
Popularity
Activity
Freshness
DEMOGRAPHICS
http://www.trendhunter.com/id/142142
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Altruistic Online Marketplaces
'Shop With Meaning' Sells Socially-Responsible Items with a Story
Every day, ShopWithMeaning.org highlights an online store that
sells products that give a donation for each item purchased.
They also have an online marketplace for socially responsible
merchandise, where "every item tells a story."
The site is broken down into four categories -- One for One,
Socially Responsible Products, Fair Trade and Eco Friendly.
Stores currently featured on Shop With Meaning include TOMS
Shoes, United Blue, Warby Parker, Sseko Designs, Moral
Fibers, Punjammies, WeWOOD, Sevenly, among many others.
To top it off, 20% from every item purchased in their online
marketplace is donated to the charity of the customers' choice,
and 10% goes toward helping promote Shop With Meaning. The
platform also lets entrepreneurs sell their items, allowing them to
list them on the site for free, and keep 70% of the sale price (the
other 30% going to the aforementioned charities and marketing
initiatives).
Social Good
By: Bianca Bartz
Score:
7.4
Popularity
Activity
Freshness
DEMOGRAPHICS
8 Related Examples
http://www.trendhunter.com/id/140216
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One for One Blankets
The Company Store Gives Comforters to Homeless Children
My guess is that when you envision someone homeless, the
person you picture is an adult, perhaps a teen; however, a
frightening one in five children in the U.S. are currently living in
poverty, and one in 15 will experience homelessness before the
time they turn 18.
While these stats are disturbing, there are social businesses
offering targeted innovations for homelessness, including The
Company Store, which offers a Buy One, Give One comforter
program. For every blanket you purchase, The Company Store
will donate one to a homeless child through a parternship with
Family Promise.
Social Good
The Company Store offers a colourful array of comforters,
including thick down blankets, that range in price from $24-$250.
The social business has already been able to donate thousands
of blankets through the Family Promise program and has
expressed its dedication to continue its mission, one blanket at a
time.
Score:
4.1
Popularity
Activity
Freshness
DEMOGRAPHICS
3 Related Examples
http://www.trendhunter.com/id/138081
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One-Saves-Two Vaccines
'OneShot Global' Offers Meningitis Protection Using the TOMS Giving Model
OneShot Global is a non-profit organization that gives one
meningitis shot to someone in Africa's meningitis belt for every
meningitis shot administered through the program in North
America. Specifically, the program targets college and university
students living in dorms, where meningococcal meningitis can
spread rapidly.
I first read about OneShot Global in Start Something That
Matters, a book by TOMS Shoes founder Blake Mycoskie. In it
was a letter by OneShot's CEO, Tyler Eltringham, explaining his
business inspiration. His testimonial is featured on the TOMS
website:
"TOMS opened my eyes to a tool that can make truly incredible
local and global impact: One for One. With giving at its core,
TOMS allows for the most simplified and relatable story: you buy
a pair of shoes, they give a pair of shoes, or in ONEshot's case,
you get vaccinated, and we vaccinate someone else."
Social Good
By: Bianca Bartz
Score:
2.6
Popularity
Activity
Freshness
DEMOGRAPHICS
1 Related Examples
http://www.trendhunter.com/id/129488
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One-for-One Glasses
TOMS Eyewear is the Next Chapter in this Innovative Business Model
TOMS Shoes has done exceedingly well in terms of bringing
social good -- at least on the consumption side of things -- to the
forefront of consumer consciousness, and today, the innovative
company has released their next chapter in the "One for One"
business model: TOMS Eyewear.
TOMS Eyewear operates under the same principle as the
popular TOMS Shoes model in that for every one pair of glasses
sold, TOMS will help to give sight to someone in need. Through
either medical treatment, prescription glasses, or sight-saving
surgery, TOMS Eyewear will provide sight to someone who is
suffering from vision impairment. Founder and CEO of TOMS,
Blake Mycoskie, explained that the idea for TOMS Eyewear
began in Nepal, which is similar to many developing countries,
where most people's blindness (for instance, if it's caused by
cataracts) can be easily prevented with simple technologies and
preventative measures.
Social Good
In true TOMS fashion, it was a dramatic reveal today,
accompanied by a YouTube video and a mass Twitter
conversation.
By: Tiana Reid
Score:
5.3
Popularity
Activity
Freshness
DEMOGRAPHICS
3 Related Examples
http://www.trendhunter.com/id/114615
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