Making it memorable
Communicating the message through media
Workshop, Topic 2
Bernadette Bhacker
Project director
7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
1
Method
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Master different forms of media
 Film
 Web
 Internet
 Print
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Mobilise the community
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Engage and sustain the interest of the Media
7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
2
Case study
Salim and Salimah, Safe and Sound
‫السالمة مع سالم و سالمة‬
Pioneer child occupant safety campaign in the
Arab world
7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
3
Achievements
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Recipient of IRTE International “Best Campaign” road
safety film award 2007
Member of the United Nations Road Safety
Collaboration Committee
WHO ‘partner in health’ Oman Country Office
Signatory to European Road Safety Charter
Campaign website reached top of Google and Yahoo
searches for Oman road crashes, road safety
Media coverage in national and GCC press, WHO
Global and MENA newsletters and Shell global
newsletter
Stimulated debate and empowered individuals to act
7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
4
Objectives
To change behaviour by:
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raising awareness of the risk of death or
trauma to children due to dangerous
driving and lack of restraint use;
convincing all drivers to buckle children
in car safety seats or seatbelts
appropriate to height and weight;
highlighting individual responsibility for
road safety.
7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
5
Film
Doesn’t your child deserve a safe ride?
The image is more than an idea. It is a vortex or cluster of fused ideas and is endowed
with energy. Ezra Pound
7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
6
Making a movie
 Requirements:
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PC/laptop
Camera
Software - Windows movie maker
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Action:
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Create a story board
Write and test dialogue
Source actors – use celebrity
Rehearse
Film
Edit
Burn to DVD
Upload to your website and blog,
youtube, facebook, into a powerpoint,
share it online on a pptsharing website
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7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
7
Website – English and Arabic
7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
8
Your website
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Window to the world
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Recognisable domain name
Easy navigation
Images
Layered information
White space
Film and audio
Interactive
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7-8 May 2009
Newsletter sign up
Email a friend
Social media; digg it, delicious, Stumbleuponit, Reddit, Technorati
Feedback
Profile your topic in free online survey (survey monkey)
Global NGO Meeting
www.salimandsalimah.org
9
One Life Your choice newsletter
7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
10
Market it
Search engine optimization
 Tags
 Blog
 Social media
 Newsletter
 Ezines
 Track users
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7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
11
Print materials
7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
12
Posters, merchandise…
7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
13
Graphics
‘The image is more than an idea. It is a vortex or cluster of fused ideas
and is endowed with energy. ‘Ezra Pound
7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
14
Outreach
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screening of the film in shopping malls for GCC Traffic
week, to universities/colleges, schools, embassies NGOs
and mosques, companies, clubs and associations
distribution of 5000 DVDs and merchandise inside Oman
and abroad
brand partnering with McDonalds to distribute
posters/leaflets in branches;
distribution of merchandise
clinics, schools etc
Global NGOto
Meeting
7-8 May 2009
www.salimandsalimah.org
15
Print media
7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
16
“All the world is a stage and all the
men and women merely players
7-8 May 2009
Global NGO Meeting
www.salimandsalimah.org
17