un8ty harnesses the power of telethons with 21st Century
technology uniting celebrities and crowds to more efficiently
and transparently provide financial aid for all social causes.
Contact:
Steven Yamin
310.477.4100
syamin@un8ty.com
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New World of Fundraising
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Digital Dream Suite™
Harnessing the power of telethons with 21st Century Technology
Make a Donation, have Facetime with a Celebrity
• One to one celebrity video chat
• One to many celebrity video chat
• Customizable celebrity audio messaging
• Unique celebrity endorsed rewards
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$429,375 total raised
$250,000 raised via celeb chats
5 celebs doing 20 chats each at $2,500
Digital Dream Suite™
Digital Dream Suite™
42,494,068 total
Social Media reach
$37,500 raised via celeb rewards
50 celeb rewards averaging $750 each
$1,250 raised via general rewards
50 general rewards for $25 each
$140,625 direct donations
1875 donations averaging $75 each
*Calculation based on Fundly average donations per campaign
Live Event Broadcasting
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Live event broadcasting has the ability to set-up and broadcast virtually any location in the world
including festivals, concerts, galas, award shows and sporting events.
Exponentially raise more money by increasing celebrity event participation with onsite video
chats.
Easy for celebrities to participate before, during and after the event in a comfortable, upscale
setting.
Celebrities can participate in live events without being present at event location.
Increase value for corporate sponsors.
Increase global awareness through live social media feeds.
Expand event participation globally to donors who are physically unable to attend.
Competitive Position
Celebrity Experiences
Donation-Based Only
Crowdfunding
Reward-Based Only
Crowdfunding
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Old World Inefficiencies
High Effort, Low Reward
Fundraising Galas
Red Carpets
Relays and Walks
Benefit Concerts
Telethons
Auctions
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Old World Telethons: Takes Money to Make Money
America: A Tribute to Heroes - September 11th Fund
2001 - $200 Million
Source: http://en.wikipedia.org/wiki/America:_A_Tribute_to_Heroes
Hope for Haiti Now: A Global Benefit for Earthquake Relief
2010 - $61 Million
Source: http://en.wikipedia.org/wiki/Hope_for_Haiti_Now:_A_Global_Benefit_for_Earthquake_Relief
Stand Up To Cancer
2008 - $100 Million | 2010 - $80 Million | 2012 - $81 Million
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Sources: http://www.huffingtonpost.com/2012/09/06/stand-up-to-cancer-quotes_n_1861427.html | http://www.enstarz.com/articles/6427/20120910/celebrities-help-raise-81-million-stand-up.htm
Snapshot
Harnessing the power of telethons with 21st Century Technology
• Real time one-on-one video chats with celebrities in exchange for donations to various
charities, social causes and social entrepreneurs, recreates the telethon experience on a global
level.
• A donations-based and reward-based crowd funding platform with our own unique rewards,
the Digital Dream Suite™. The Digital Dream Suite is the “best of breed” celebrity fundraising
tool, comprised of real-time video chats, raffles, and unequaled celebrity experiences.
• The creation of monetizable social media content from un8ty’s various video chats, that can be
linked to Facebook, YouTube and a myriad of locations throughout the web.
• A viral marketing machine that elevates the social media reach of celebrities to fans while,
simultaneously, encouraging fans to extend that reach throughout their own networks.
• Strengthening and fostering relationships between individual donors and charities.
• Providing the one-stop fundraising solution for all non-profits, social causes and social
entrepreneurs.
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New World of Fundraising
2012 Top Celebrity Auctions Items
Private Lunch with Warren Buffett - $3,456,789
The auction benefits the Glide Foundation, which helps the homeless in San Francisco.
Buffett has raised more than $11.5 million for the group in 13 past auctions.
Backstage with Bono - $212,000
The lucky winner got to meet rock's reigning King of Ireland after watching U2 play
from VIP seats, as well as snag Bono's signature Gretsch Irish Falcon guitar, signed and
personalized by the superstar. The auction benefited J/P HRO, Happy Hearts Fund and
Artists for Peace in Justice.
Lunch with Michael Bloomberg - $185,000
The Big Apple's billionaire mayor noshed with the top bidder in a benefit auction for the
Humane Society. The tab for lunch with Hizzoner: $185,000.
Private Tennis Lesson with Rafael Nadal - $100,000
A private tennis lesson with French Open Champion Rafael Nadal to benefit the
Rafael Nadal Foundation.
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Sources: http://www.looktothestars.org/news/9507-charitybuzz-coms-top-2012-celebrity-charity-auctions | http://money.cnn.com/2012/06/09/investing/buffett-auction-lunch/index.htm
New World of Crowdfunding
In 2011, almost 1.5 BILLION was
raised in funds through Crowdfunding
Platforms.
There were over 1.1 MILLION
successful fundraising campaigns
utilizing Crowdfunding Platforms.
Source: crowdsourcing.org - Crowdfunding Industry Report May 2012
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New World of Crowdfunding
The reward-based and donation-based crowdfunding
market is growing at the rate of 49.35% CAGR.
Growth in Funds Raised by Category
Millions of dollars
61.5
519.9% CAGR
Reward-Based
15.7
675.7
1.6
43.3% CAGR
Donation-Based
460.4
328.9
2009
2010
2011
Source: Massolution
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The un8ty Differentiator
How we set ourselves apart for Charities:
• New fundraising experience with the latest in social networking, software and modern
technology including the un8ty Digital Dream Suite™
• Multiple potential revenue streams including Crowdfunding, Corporate Sponsorships, Paid
Advertising and Charity Raffles
What we do differently for Donors:
• Only charitable fundraising platform that offers one-to-one video conferencing
• Video sharing and social media capabilities allowing the giver to share their experience
Totally being mindful of celebrities:
• Location-agnostic (Effectively raise money from the comfort of one’s home, movie-set trailer or
while on holiday)
• Less intrusive, the ability to do more with less. Maximum return with minimal effort
Why it’s for Socially Responsible Businesses and Corporations:
• Real time analytics with fundraising results that are easy to analyze and quantify
• Creates positive brand opportunities by aligning with charities and allows companies to be
socially responsible
• Increases value by aligning with celebrities
We even thought about the Social Entrepreneur:
• Provide Fiscal Sponsorships through the un8ty Foundation
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Competitive Solution
un8ty
Crowdrise
Fundly
Indiegogo
Network for Good
Razoo
4%
5%
4.9%
4%
3%
2.9%
3% credit
card fee
$1 fee donations under $25;
$2.50 fee donations $25+
3% credit
card fee
25% non-profit discount;
3% credit card fee
$199 setup
$49.95/month
none
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Pricing
Base Percentage Rate Taken by Company
Processing Fee
Tools
Video Conferencing, Editing & Hosting
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Mobile Access
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Customizable fundraising pages
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Customer Relationship Management (CRM)
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Rewards
Celebrity Video Chat Reward Option
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Customizable Digital Dream Suite™ (rewards)
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Donation-Based (DB) or Rewards-Based (RB)
DB & RB
DB
DB
DB & RB
DB
DB & RB
Location Agnostic
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Transparency of Funds
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Integrated with Facebook and Twitter
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Designed for Non-Profit Use Only
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Fiscal Sponsorships
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Multiple revenue streams including Corporate
Sponsorships, Paid Advertising, and Charity
Raffles
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Social Media Marketing though Celebrities
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Social Media and Community
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Other
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Cash Flow Forecast
Financials
2013
2014
$7,253,962
$73,477,837
$192,942,847
$422,193,576
$788,825,543
$520,768
$5,772,237
$15,350,693
$35,577,944
$69,345,029
Cost of Goods Sold
$45,228
$131,836
$234,261
$409,121
$617,555
Operating Expenses
$966,735
$2,605,958
$3,975,476
$5,103,218
$6,279,012
$(491,195)
$3,034,443
$11,140,957
$30,065,604
$62,448,461
2,345,439
20,170,706
47,536,891
97,729,437
143,179,644
Funds Raised for Charities
Gross Revenue
Net Profits
Number of Users
2015
2016
2017
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Terms & Valuation
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Common Stock
$700,000 Round for 28% equity fully diluted
Post Money Valuation: $2,500,000
4 – 7x EBITDA Historic Acquisition Multiple
• ROI of between 28.4 – 329.5x (Based on ± 30% EBITDA)
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Use of Funds - 2013
$304,769
$465,385
Development & Production
Marketing
Legal
Sales
$131,205
Administrative
$35,280
$30,096
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Management Team
Jeff Hoffman CEO
• Founder and CEO in the Priceline.com family of companies
• Recently appointed by President Obama to serve on the Administration's new
Office of Entrepreneurship and Innovation
• CEO of uBid.com and a member of the Entrepreneur Hall of Fame
Steven D. Yamin Founder & President
• Founder and CEO of Conscience Entertainment Group LLC
• Fifteen years in philanthropy with extensive knowledge of celebrity fundraising
• Founder of Conscience Cocktails Networking Group
Glenn Weisberger COO & CFO
• Over twenty-five years of experience as both an attorney and Certified Public
Accountant
• Executive Vice President of Enable Holdings, Inc. in charge primarily of Business
Development
• Senior Vice President, Chief Financial Officer, General Counsel and Corporate
Secretary of Navio Systems, Inc.
• Vice President of Business and Legal Affairs for the Universal Television and
Networks Group
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Milestones and Timeline
un8ty founded and $183,000
seed money raised
Form un8ty
Foundation
Raise $850,000 in
working capital
2012
Platform Discovery Design
phase completed
Over $45,000,000 raised for charitable
causes through un8ty platform
Generate positive
monthly cash flow
2013
2014
2016
4,000,000 monthly
platform users
Build and launch
un8ty platform
Develop key relations with charities,
entertainment, NBA and NFL
Marketplace & competition
research
2015
2,000,000 monthly
platform users
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Exit Strategy
With high profile celebrity auction items and profitable sales, our competitors have been able to generate millions in
revenues for their charity clients. The following chart is our competition’s projected revenue raised for charity clients
compared with Giving Star.
Strategic Buyer
• High growth company attractive to a strategic buyer in the crowdfunding
industry wanting to add a strong non-profit brand (Kickstarter, Indiegogo)
• An Internet brand wanting to enter the non-profit crowdfunding space
(Google, Facebook)
Leverage Buy Out
• Recent interest in crowdfunding from big private equity firms either as a
stand alone acquisition or an add-on
IPO
• Long-term alternative
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Contact:
Steven Yamin
310.477.4100
syamin@un8ty.com
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The un8ty Way
Scenario 2
$216,875 total
Scenario 3
$2,755,000 total
Number of celebrities
5
Number of celebrities
10
Number of video chats
per celebrity
15 at $1,500
Number of video chats
per celebrity
20 at $10,000
Donations raised via
video chat
$112,500
Donations raised via
video chat
$2,000,000
Celebrity related rewards
20 at $500 min
Celebrity related rewards
100 at $1,500 min
Donations raised via
celeb rewards
$10,000
Donations raised via
celeb rewards
$150,000
Donations raised via
general rewards
$625
Donations raised via
general rewards
$5,000
Direct donations
$93,750
Direct donations
$600,000
Total donations raised
$216,875
Total donations raised
$2,755,000
Individual Charitable Contributions
2011 Contributions by Source
$298.42 billion
Giving by Individuals 1971 – 2011 (in billions)
Corporations
$14.55
5%
Foundations
$41.67
14%
Bequests
$24.41
8%
Individuals
$217.79
73%
Source: Giving USA Foundation™ Giving USA 2012
Source: Giving USA Foundation™ Giving USA 2012
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Individuals & the Power of Technology
Growth in Online Individual Giving
Source: http://philanthropy.com/article/Online-Fundraising-Makes-Gains/136125/
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New World of Fundraising
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Marketplace Dynamics
With high profile celebrity auction items and profitable sales, our competitors have been able to generate millions in
revenues forCompetitive
their charity clients.
The following
chart is ourMoney
competition’s
projected
raised for charity clients
Analysis:
Projected
Raised
for revenue
Charities/Causes
compared with Giving Star.
$1,200
Amount Raised in Millions
$1,000
$800
2014
$600
2015
2016
2017
$400
$200
$0
Bidding for Good
ebay Giving Works
Fundly
Network for Good
Company
Razoo
un8ty
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Viral Marketing Machine
Celebrity Draw
Bruno Mars
Facebook: 30,327,570
Twitter: 14,992,333
Peer to Peer Social Marketing
Katy Perry
Facebook: 50,903,627
Twitter: 31,774,629
Marketplace Dynamics
Competition
Year Founded
Funds Raised
Bidding For Good
Bidding For Good is an e-commerce website where people can bid on items, events and
experiences in order to benefit a charity.
2003
$172,000,000
Charity Buzz
Charity Buzz allows individuals to bid on items on their website. It is auction style website, so
the highest bidder wins on the event, item or experience.
2004
$60,000,000
Charity Splits
Raffle fundraisers reward charitable donations with the chance to win a desirable prize. Our
online raffle fundraisers are 100% URL based allowing audiences to engage your event on
PCs, smart phones and tablet devices anywhere an internet connection is available.
2005
$2,200,000
eBay Giving Works
eBay Giving Works is a special part of eBay's online marketplace, where anyone can make a
positive impact in the world with the simple act of buying, selling, or donating to benefit a
nonprofit organization.
2003
$285,784,000
Fundly
Online fundraising for non-profits, charities, politics, clubs, schools, teams, churches, and
many other causes to quickly raise money online from friends, family, colleagues, donors, and
other supporters via email, Facebook, Twitter, LinkedIn, Google, and social media networks.
Fundly provides easy fundraising tools, online donation processing, a donor management
system, customer support, and much more.
2009
$305,122,000
Kickstarter
Kickstarter is a funding platform for creative projects. Everything from films, games, and
music to art, design, and technology.
2009
$392,000,000
Network for Good
Network for Good is a website where users can donate to charities and search for volunteer
opportunities.
2001
$788,000,000
Razoo
Charities can create an online fundraiser or build a team through Razoo. They can also create
a profile for their cause, complete with images, a story and/or video.
2006
$135,000,000
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Strategic Partners
With 25 years combined experience in philanthropy and entertainment, un8ty has established the relationships
and is in the positioned to align worthy causes with some of Hollywood’s biggest names.
Charities
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Crowdfunding 101
Why Crowdfunding?
We are living in a society where people share their thoughts and interests with a click of a button. One person now can have a
reach of millions. That is what crowdfunding is all about, reaching others to support a cause or idea from all across the world.
Simply put, crowdfunding describes the collective effort of individuals who network and pool their money (usually via the
Internet) to support efforts initiated by other people or organizations. Crowdfunding is used in support of a wide variety of
activities, including disaster relief, non-profit causes, supporting artists, political campaigns, funding startup companies, movie or
free software development, inventions development and scientific research.
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Non-profits and social causes are able to reach a much broader and global audience then ever before.
Crowdfunding provides the needed power to the great ideas generated by the general public that are overlooked.
Crowdfunding allows projects of all kinds a chance to succeed.
Social sharing of great new ideas and causes is contagious – the internet is made to share.
Crowdfunding engages customers and involves them. In the modern age engaging customers is essential to growth.
Crowdfunding is cost effective for charities. Less is spent raising the funds online compared to traditional avenues such as live
events, rallies and galas.
• Charities can easily track and report funding progress to donors via social media.
• Some charitable campaigns that get funded by crowdfunding would have never have received funding with the old fundraising
paradigm.
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Management Team (Bios)
Jeff Hoffman CEO
Hoffman is perhaps best known as a founder and CEO in the Priceline.com family of companies, where Jeff led the development and
launch of Priceline’s consumer company. Jeff was recently appointed by President Obama to serve on the Administration's new Office of
Entrepreneurship and Innovation. As part of an elite hand-picked delegation of dignitaries and US Ambassadors, Jeff is traveling to
different parts of the world to teach entrepreneurship. Jeff Hoffman is the CEO of uBid.com and a member of the Entrepreneur Hall of
Fame.
Steven D. Yamin President
Mr. Yamin’s firm, Conscience Entertainment Group (CEG), partners with non-profit organizations and socially conscientious businesses to
strategically campaign for causes. CEG provides an all-encompassing range of services: social media, public relations, celebrity outreach,
fundraising consulting, film & content production, mobile giving, corporate partnerships and development, marketing, cause branding and
merchandising, and event production. His mission for CEG has been to elevate charitable organizations’ social profiles and financial
revenues by producing effective, socially conscientious campaigns and events. In 2012, Steven started Conscience Cocktails. Conscience
Cocktails’ mission is to expose Angelenos to our city's wonderful charities and the people behind them by aligning with a different nonprofit organization at each event and giving them have a platform to introduce their cause to a captive audience.
Glenn Weisberger COO & CFO
Glenn Weisberger is a senior executive with over twenty-five years of experience as both an attorney and Certified Public Accountant. He
currently provides consulting services for various business clients relating to the legal and financial matters. His most recent in-house
position was as the Executive Vice President of Enable Holdings, Inc. in charge primarily of Business Development. Mr. Weisberger
previous to that position was the Senior Vice President, Chief Financial Officer, General Counsel and Corporate Secretary of Navio Systems,
Inc. He also works with Black Sky Entertainment, Inc., a film production company as its COO, which helped produce the theatrical motion
picture Cabin Fever. Mr. Weisberger was employed by Universal Studios, Inc. from 1991 to 1999. Mr. Weisberger held numerous positions
at Universal, most recently as Vice President of Business and Legal Affairs for the Universal Television and Networks Group.
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Board of Advisors
Doug Abel
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Financial systems designer for Sapient Corporation (now Sapient Nitro)
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Opened the Sapient Milan office in Italy and within a year grew the organization from 4 people to 120
people with positive returns for investors
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Over 30 years of professional experience in building systems and companies
Kent Seton
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Founder of one of the largest nationwide providers preparing the paperwork for creating 501(c)(3)
nonprofit organizations
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One of the foremost attorneys representing charities
Mark M. Laisure
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Member of the founding team of Inktomi Corporation, a leading provider of OEM Web search and paid
Director Inclusion services
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Worked with numerous ecommerce and technology startups assisting in raising hundreds of millions of
dollars in investment capital in addition to serving as CEO or Chairman of several of these ventures
Todd Krim
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Founder of Give Back Hollywood Foundation
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Known in the Hollywood community as the go-to person for charities wanting to connect with
celebrities as well as celebrities wanting to reach out to worthwhile causes
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