Cloud Implications… Beyond Technology
Marwa Zaghow
EMC Egypt Center of Excellence
December 18th, 2011
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1
EMC Financial Strength To Invest Heavily
2011 Fortune 500 Rank
152
2010 Revenues
$17B
2010 R&D Investment
$1.9B
2010 R&D As A Percentage Of Revenues
11
2010 Free Cash Flow
$3.4B
2010 Total Cash And Investments
$9.5B
Market Value
$59B
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2
Our Journey To The Cloud/Big Data
2011
CLOUD &
BIG DATA
2009
2007
2005
2003
AND BEFORE
ENTERPRISE
STORAGE
INFORMATION
LIFECYCLE
MANAGEMENT
© Copyright 2011 EMC Corporation. All rights reserved.
JOURNEY
TO THE
CLOUD
INFORMATION
& VIRTUAL
INFRASTRUCTURE
EMC Cumulative 8 Year
Technology Investment
R&D $10.5B
M&A $14B
3
The Cloud Computing
Opportunity
• Independent research firm Forrester
Research expects the global cloud
computing market to reach $241 billion
in 2020 compared to $40.7 in 2010
• As per recent findings of the technology
research firm Gartner Inc., the global
cloud service market is expected to grow
substantially with revenue expected to
reach $148.8 billion by 2014
• IDC: Public cloud computing services to
reach $72.9 billion market in 2015
• Merrill Lynch: The cloud computing
market will reach $160 billion.
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4
IT-as-a-Service Framework
Service Management
User Interface as a
Service
Standardization
Virtual Desktops
Software as a Service
Platform as a Service
Simplification
Management
and Automation
Choice Computing
GRC
Mobility
Business Applications
Security
Integration Layer
Application/Web Servers
Development Tools
Content Management
Business Intelligence
Database
Platforms
Infrastructure as a
Service
Network
Compute
Storage and Backup
Converged Infrastructure
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5
Dramatic Performance Growth for x86
2000% performance increase since 2005
Xeon E74800
Xeon
7500
Ten
Core
32nm
Eight Core
45nm
Xeon
3.66GHz
Single
Core
90nm
2005
Xeon
7040
Xeon
7100
Dual
Core
90nm
Dual
Core
65nm
2005
2006
Xeon
7300
Quad
Core
65nm
2007
Xeon
7400
Six Core
45nm
2008
2010
2011
Source: Intel internal OLTP database workload performance estimates as of 15 April 2011. Results have been estimated based on internal Intel
analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual
performance.
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6
Dominant Market Share for x86
x86 as a Percent of Worldwide Server Shipments
100%
Unit Share
Revenue Share
80%
60%
40%
20%
0%
1989
1995
2000
2005
2010
Source: IDC
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7
2009: More Apps on Virtual Infrastructure
17,500,000
Virtual Machines
Physical Hosts
15,000,000
The Tipping Point
12,500,000
10,000,000
7,500,000
5,000,000
2,500,000
2005 2006 2007 2008 2009 2010 2011 2012 2013
Source: IDC
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8
OPERATIONS PER SECOND
Flash Fills the Performance Gap
1,000,000,000s
Processors
100,000,000s
DRAM
Memory
100,000s
Flash
Hard
Disk
100s
Picoseconds
Nanoseconds
Microseconds
Milliseconds
Seconds
LATENCY
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9
Cloud.
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10
IT Transformation: Journey to the Cloud
Cloud
Classic
Data Center
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Virtualized
Data Center
Cloud Services
Virtualized
Infrastructure
Virtualized
Infrastructure
11
Waves of Information Technology
Mini
Mainframe
Distributed/
Networked
PC / Microprocessor
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NEXT
Cloud Computing
12
Winning the Business with IT-as-a-Service
Optimizing IT Production for Business Consumption
• Service consumption mindset
• Service-based pricing
• Service level expectations
• Integrated cloud architecture
• Integrated GRC
Transforming ourselves into a competitive
service provider
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13
IT Transformation Components
A New IT Business
Model
Private, Hybrid, Public Clouds
Service Oriented
End-to-End Automation
DNA, Skills, Roles &
Organizational
Alignment
Market Driven
Financial Transparency
“Front Office” Capabilities
“P & L” Focused
Self-Service Capabilities
Service Accountabilities
Broker and Builder
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Enabling Technology
Technology Breadth
14
New Skills and a New Way of Thinking
Evolve from project-based to service-based
• Service definition and pricing
Product
• Competitive analysis
Management • Internal marketing strategy
Service
Delivery
• Service engineering
• Service operations
• Service architecture and
design
• Security and GRC
Service
• Align with product
for design
Management • management
Align with service delivery for
execution
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15
The ITaaS Evolution
• The “sales force” for all IT
services – built and brokered
• Promotes the use of
enterprise services
IT Business Ops
• Guides business away from
customization
Measurements
Automation
Governance and Process
IT Operations
Skills
IT Engineering
Roles
IT Development
Organizational Alignment
Client-Facing IT
• Educates the business on
choices and implications
• Develops expertise in
service integration and
aggregation
• Negotiation skills
• Influence
• Solution selling
• IT integration literacy
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16
The ITaaS Evolution
• Develop multi-tenant
enterprise applications that
allow for configurability
without customization
IT Business Ops
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Measurements
Automation
Governance and Process
IT Operations
Skills
IT Engineering
Roles
IT Development
Organizational Alignment
Client-Facing IT
• When unique requirements
arise, addresses with
aggregation of standard
components
• Modern application
framework skills
• Application virtualization
skills
• Networking and mobility
knowledge
17
• Architects and engineers the
underlying platforms that
deliver the services
The ITaaS Evolution
• Architects enterprise
services on top of the
platforms
IT Business Ops
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• Monitors platform and
service health
Measurements
Automation
Governance and Process
IT Operations
Skills
IT Engineering
Roles
IT Development
Organizational Alignment
Client-Facing IT
• Documents details and
trains operations teams
• Mix of deep foundational
technology skills and broad
platform skills
• Cloud Architects
• Data Center Architects
• Traditional deep Storage,
O/S, Backup, Networking
expertise
18
The ITaaS Evolution
• The “manufacturing and
customer services” of IT
IT Business Ops
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• Builds and operates services
and platforms
Measurements
Automation
Governance and Process
IT Operations
Skills
IT Engineering
Roles
IT Development
Organizational Alignment
Client-Facing IT
• Broader skill base to enable
management and
troubleshooting at the
service level
• Expertise in the individual
technology components
as required
19
The ITaaS Evolution
• The “marketing, product
management and finance”
of IT
Measurements
Automation
Governance and Process
IT Operations
Skills
IT Engineering
Roles
IT Development
Organizational Alignment
Client-Facing IT
• Product management
• Marketing communications
• P&L financial management
IT Business Ops
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20
IT Skills Transformation Challenges
1. ALL Technical Professionals
Enable IT professionals to make Informed
decisions on migration to Cloud
2. Architects and Designers
Enable IT Architects to create virtualization and
cloud plans based on new business strategies
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21
1. Education Solution for Skills Transformation of
IT Technical Professionals
• Cloud Infrastructure & Services (CIS) course
–
–
–
–
Develop strong understanding of Cloud Infrastructure and Services
Re-skill or develop strong cloud concepts and understanding
Essential for ALL current and future technical IT Professionals
Prepares for EMC Proven Professional Associate (EMCCIS)
certification
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22
2. Education Solutions to Enable Architects
Planning and designing skills for the Journey to the Cloud
Cloud
Virtualized

IT as a Service
Virtualized Infrastructure
Classic

Cloud Infrastructure and Services
EMCCA
Cross-Domain
Cloud Architects

Storage Networking
Information Availability


EMCDCA
Information Storage Security
Storage Services Management
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
Storage Domain
Architects

23
Takeaways
• Cloud Computing presents an incredible
opportunity for Egypt
• Competitive pressures will force IT
organizations worldwide to evolve towards a
service-provider business model
• “Front office” business roles are becoming
necessary and integral to enable this
transformation
• Technology convergence, virtualization and
automation are creating new, high value IT
roles
• It’s a journey
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24
EMC Egypt COE
•
•
•
•
•
•
•
•
•
•
Established in June 2009
One of 6 Centers around the globe
Focused in the first phase on Global Services
Varying from Technical Support, Implementation
services, Consultancy, logistics, Presales and
Education Services
Started in 2011 to work on R&D with universities
Recruitment of about 300 employees, in 2.5 years
More than 40% are fresh out of college
Majority from Engineering, Communications and Computer Science
Language Skills (8 so far + more to be added)
Very positive feedback on the talents in Egypt
–
Intelligent, Good Communications skills, Good problem Solving, Energetic & Innovative
• Basic Technical skills:
–
General Hardware, Windows, UNIX and Networking skills
• Induction training:
–
–
–
Information & Storage Management
EMC Products training
EMC Processes and policies
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