Spring 2016
MNGT 481 - Business Strategy and
Policy
Monday-Wednesday-Friday
Section 001 11:00 to 11:50 am, ST 107
Section 002 12:00 to 12:50 pm, ST 107
Professor Donald Kopka, Ph.D.
Assistant Professor
Management Dept.
http://pages.towson.edu/kopka/towson_strategy.htm
1
FORM A GROUP
• As a group, spend the next 20 minutes
developing a description of conditions in
the United States that might affect
business over the next 1 to 5 years
• Identify some condition or development
that you think offers exciting possibilities
for business
2
GROUP DESCRIPTION OF
UNITED STATES BUSINESS
CONDITIONS
3
DEFINITION OF STRATEGY
• HANDOUT
• TRADITIONAL
FIT OF
• Business with
• Environment
– General Environment
– Industry Environment
4
Add Value Example
Stakeholders:
Customers
Owners
Employees
Government
Lenders/Bankers
Community
Industry
Suppliers
Added Value:
5
• Read assigned chapters in eBook version of textbook
according to course schedule
• Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce,
Strategic Management: Concepts and Tools for Creating Real
World Strategy, Preliminary Edition, Wiley, 2015.
• eBook textbook version is obtained by going to
www.wileyplus.com
• Go to website for course syllabus and schedule,
http://pages.towson.edu/kopka/towson_strategy.htm
• Three keys to course
– Follow Directions
– Communications is historical
– Communications is comprehensive
6