Marketing Manager
What I doooz
Qualifications/Requirements/Experience
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2/3 years marketing experience, preferably within a ground breaking company who
has a ‘voice’
Degree educated, preferably in English Literature
High standard of dissertation and research
Forman an artistic background
Brand awareness – brand conscious
Chirpy social media presence!
Understanding of SEO
Understanding of website building/maintaining/development
Social media guru
Understanding of e-marketing
Event organising
PR Liaison (and talking direct with local newspapers)
Team Haus
Working with Haus is a fun, exciting and altogether different experience. We offer the best technology on
the market, together with ground breaking property marketing ideas – and as part of our team, we’ll expect
you to get involved!
The Vision
Essentially we are looking for a brilliant Marketing Assistant / Manager to cover, manage and develop a
variety of areas within the business – we call it being the ‘voice of the company’. This covers everything
from the social media side of the company, website development, brand awareness, SEO and many more
areas.
We have opened two offices in 2011/2012 (Fulham & Chiswick), and plan to open a further two in
2014/2015. Our ultimate goal is to open fifteen offices in ten years.
Every recruit is a very important one for us, so only the best need apply - and for those that succeed, there
are no limits to progress.
The Job:
The role is varied and requires flexibility, but here is a flavour of the day-to-day duties:
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News stories:
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Act as “the voice of haus” market commentator
Research news stories related to property from the global market to local market.
Comment, interact and suggest stories that Jamie may want to comment on.
Send any relevant news stories to the entire company – keep them update on
current affairs as well as the property market.
Interact with journalists, reporters, industry professionals to chat about stories –
Twitter & Facebook
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Local news:
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Promote local news and start discussions with local businesses/people/bloggers
Use Facebook & Twitter to interact
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Local events:
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Promote local events and show support #community – keep abreast of what is going
on. Contact any interesting local event organisers/meet for a coffee to discuss a
future sponsorship
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Social Media: Twitter, Pinterest, Instagram, Facebook –keeping the haus tone.
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Image editing and image making for social media/Haus mates/ using Pixlr,
Pinstomatic, dafont.
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Website
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Lots of middle manning between Haus website quibbles and the website team
Edit the teams copy for property descriptions and brochure copy – and making sure
the amendments are made and proofing the website once it’s been uploaded on our
website.
Combing through the website and comparing to other agents – user friendliness
Maintenance – channel errors from client feedback and office feedback, continually
improving the look of the site.
Contacting the website team to sort out the issues, chasing them up, reminding!
Mobile website maintenance
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Content management for:
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HAUS MATES EVENTS/LOCAL LEGENDS
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HAUS PROPERTIES PRESS RELEASES (liaising with PR company)
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PRESS COVERAGE LOGOS/
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HAUS BLOG
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Testimonials / google reviews
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Marketing folder – keep everything from branding campaigns, events, web
developments in relevant folders
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Sponsored events
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Maintain relationships with current event hosts (such as local schools and charities)
Depending on the offices needs, scout for more events to sponsor, meet & charm
them!
Prior to each event…organise with event host board lists, contact board contractor
and schedule in their erection & removal, launch a fun and unique competition for
children a month before the event (branding opportunities essential), write & drop
thank you letters to each sponsor board holder.
Ensure there is a strong haus presence at each event & that our legendary Jamie
Lester has air time presenting awards etc
Take lots of pictures, capturing a sense of fun. (To be edited and uploaded on to the
Haus Mates site).
Email the organiser a link to the event on the Haus Mates site. Say thank you after
the event.
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E marketing
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Updates on whatever the different offices want to shout about/update clients about,
including “Merry Xmas” “Happy Easter” (coinciding with Graphics designer) etc etc
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Event details and invites
• Competitor research
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Websites, coverage, ideas, marketing campaigns, presence and client relationships.
• Brand research/development
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Keeping on the buzzer with how other companies are marketing, advertising and
interacting.
Find new ways of doing stuff, new ways of presenting ourselves, new marketing
material, developing what we already have.
• Seasonal branding
As seasons change the advertising of our brand needs to match what’s going on.
From welcoming the New Year – to embracing the summertime, our visual identity
needs to reflect this.
Come up with a moodboard of ideas to bounce off our graphic designer (must
incorporate our mini haus men) remind designer that we need the images sized to
the following outlets
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Upload to all outlets – mobile site, Twitter, Facebook, Zoopla, Rightmove & back of
the website.
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Back of the website needs to be a different image entirely – focussing on a simple
element of the campaign ie: Autumn leaves, snowflakes, grass etc.
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Decorate front of haus with white pens!
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Haus Fact board
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Presentation season
Research and design informative seminars (briefed by Jamie), the style of which
must reflect our brand entirely. Extensive research in to chosen subject, reviewing
with Jamie before beginning the presentation.
Topics may include Budget 2014, market overview for each respective office, trend
reports
• SEO work
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Speak with SEO with bi weekly reports – schedule regular phone
calls/skypes/conference call - Jamie included
See how we are ranking and how people are finding us
Feedback changes that need to be made to the web site. Ensure they are done
• Local Legends
- Research and contact local interesting, philanthropic, community focused local
people/independent businesses
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Interview them, take head shots and other photographs within their environment
Edit the entry, photos, brightness/contrast/size
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Once finished upload on our social media sites
• Sharing haus press coverage
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Informing people that should know (Haus, people at events etc) share on our social
media sites
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PR liaison
Stay in touch with PR firm – help them with photos, quotes, information and stories
Contact local press to let them know newsworthy stories
Keep any hard copies of press
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Be nice to people, make people coffee/tea, make clients feel welcome, send people
funny stuff.
To learn more, please email your CV to Jamie.lester@hausproperties.co.uk