Unit 3.6B
By: Katrina Hickey
Identify what elements from the
advertisement contribute to its power
Q
U
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C
K
W
R
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T
E
Types of
Slanters
1.
Labeling (euphemisms and
dysphemisms)
2.
Rhetorical analogy
3.
Rhetorical definition
4.
Rhetorical explanation
5.
Innuendo
6.
Down players
7.
Hyperbole
8.
Truth Surrogates
9.
Ridicule/sarcasm
Labeling (euphemisms and dysphemisms)
The use of a highly connotative word or phrase to
name or describe a subject or action
FOR EXAMPLE. . .
 car dealers try to sell “preowned vehicles” rather than
“used cars.”
Euphemism “pre-owned cars”
 "Freedom fighter"
Dysphemism  “used cars”
 “terrorist” “rebel”
Rhetorical Analogy
The use of a figurative comparison to convey a
positive or negative feeling toward the subject.
Sometimes a Rhetorical
Analogy is a simile or
metaphor
For Example
“in the 2008 presidential
race, Sarah Palin suggested
(via a joke) that she was like
a pit bull with lipstick
Hyperbole
Key element is that the statement OR claim is EXTREME.
The use of extravagant overstatement that can work
to move the audience to accept the basic claim
even if they reject the extremes of the word choice
For Example: In response to a dress code a student might say,
“This school administration is fascist!”
Truth Surrogates:
Hinting that proof exists to support a claim
without actually citing that proof.
For Example: “Studies show”
“according to an insider”
“there’s every reason to believe that. . . “