Creative Innovation
Scott Ries
Director, Technical Services
HTML5 & Mobile
HTML5 Ad Factory / Blocks / Custom Build / Contextual / Responsive
HTML5 & Mobile Capabilities
HTML5 Build Options
 HTML5 Ad Factory
Fast Turnaround / Build in Sizmek / No coding needed
 Republic Project
Full Service / Just supply assets /
media
Include social
 HTML5 Workspaces
Use your own files / Use our Blocks / Highest level
of customisation
HTML5 Ad Factory
One ad for all with Sizmek

 No coding needed!
 Drag and drop interface
 Animation & events
 Add your YouTube videos
 Extend with custom HTML5
Sizmek MDX > Shortcuts > Design new
HTML5 Ad
HTML5 Ad Factory
Watch Dogs PS4 / Nova Radio
 No coding needed
 One ad for all devices
 YouTube video
 Add custom HTML elements
(Twitter, maps + more)
 Break into HTML5 easily
HTML5 Workspaces
A Million Ways to Die in the West / Universal UK
 Complete freedom of design
 Build with your favourite
HTML5 editor
 Standard/Polite/Expandable
formats
 Start from a template or from
scratch
 Add tracking and upload to
Sizmek
HTML5 Building Blocks
Pre-built templates
 Ready to run HTML5
features
-just add your content
 Save time developing &
testing
 Over 38 HTML5 blocks,
all with build guides!
Creative Zone > Formats & Blocks
HTML5 Contextual Ad
Houghton’s Wines
 Match page content to
dramatically increase
relevancy
 Create value for users my
processing page data into
your offer
 We work with the publisher
to implement
HTML5 In-App responsive Interstitial
LEGO Star Wars / Airborne & Sizmek
 Multiple devices with
one ad
 Adapts to device
orientation
 Streamline creative
process
 Click the preview and
try resizing your
browser >
HTML5 Responsive Banner
Responsive site design solution
 Ad format dynamically
reacts to page size
 Set your own break
points
 Desktop/Mobile
compatible
 Expanded panel
positions
automatically
Sizmek Social
Full service social rich media
 Rich media in social
feed
 FB, Twitter, Google+ &
more
 Full service campaign
 Bring content to the
user
 Create, share,
experience
Sizmek Social
LEGO Movie – Facebook Rich Media
 Micro-site/app experience
within FB
 Video, product and photo
galleries
 Links to games & products
 Track all interactions
Smart Versioning
& Contextual Targeting
The right message.
The right time.
Smart Versioning
One ad, thousands of versions
 HTML5 and Flash compatible
 Unlimited dynamic elements
 Talk to different audiences
 Target content via
 Geo-targeting
 Retargeting
 Site Keywords
Smart Versioning
How to build
 Flash or HTML5
 Define dynamic items
 Use Excel to mass create
versions
 XML feed compatible –
hook up to advertiser
product feed
Smart Versioning
Mass Versioning
 Design content for
specific audiences
 Target using our
comprehensive
 Edit in Sizmek or via
excel
 Use targeting, retargeting
and auto optimise
performance
Smart Versioning
XML Feed
 Advertiser’s XML feed
powers all ad versions
 Automatically updates
online
 Advertise all products
all the same time –
target each to the right
person
Smart Versioning
JB Now – Music Unlimited / Airborne Agency
 Site Keyword targeting
allowed the creative to
match page content
 Hugely improve relevancy
 Provided value to the
user
Smart Versioning Video
In-Stream VAST solution
 Dynamic video content using retargeting, keyword or
geo targeting to increase video relevancy
 Define dynamic areas in video, add art cards,
dynamic text
 Add green-screen video or alternate endings
Extended Functionality
& Custom Scripting
Break some rules
already.
Scroll detection
Mazda 3 Launch / CHE Proximity - Make the most of your space
JavaScript enhanced Expandable
Prime TV NZ – Under the Dome / Draft FCB NZ
 Change page content during
OTP without Flash
 Script developed by
creative agency
 Faster than flash
Live Video Feed with Connectivity
Heritage Home Loans – BCM
 Live feed in-banner
 Audience interacts with
the event via the banner
 Actor responds to
audience live
 Great for launches, live
events and Q&A sessions
Dual Screen Interactive
Mercedes-Benz Spain
 Change the environment, car colour and props using
your phone!
 Communicate between the ad and your device – games,
live events etc.
In-Stream Interactive / VPAID
Forget TVCs
In-Stream Interactive / VPAID
 What is it?
Interactive content in a pre-roll
placement
 Why is it important?
In-Stream Interactive gives the
highest interaction rates of any
ad format
In-Stream VPAID Time Sync
Marvel Agents of S.H.I.E.L.D. / TVNZ
 Interactive side panel
shows additional content
 Click to expand panel to
allow audience to
experience the brand
 Video pauses while
interacting
 All interactivity
tracked
In-Stream VPAID Interactive
NRMA Car Insurance / Digital Arts Network
 Try to park the car with
the creative mini-game
 Creative has alternate
endings
 Works as passive video and
interactive game
In-Stream VPAID Interactive
LEGO Xmas Wish List / Airborne Agency
 Allows kids to add LEGO
sets featured in the video
to a wishlist
 Wishlist is then sent to
their parents’ email
 Interactive game is also
included to keep creative
fresh.
Video Showcase
Creative from around the world
 Check out what out clients
are up to
 Search via region,
vertical, keyword, format
& features!
 http://video.sizmek.com
Contacts & Reference
We’re here to help
Creative Zone by Sizmek
 See our client creative
showcase
 Search via vertical,
format and features
 Submit an ad
 http://creativezone.sizmek
.com
Formats & Blocks
 Browse and download
innovative formats &
templates
 HTML5 & Mobile, Video,
Display, Mobile
 IAB formats
 Fun features like webcam &
3d

http://creativezone.sizmek.com/blocks.
aspx
Contact Guide
 Sizmek Sydney Creative Team
 creativeau@sizmek.com
 Level 11, 309 George St Sydney
 02 8243 0000
 24h international assistance
 support@sizmek.com
THANK YOU