LIBS 1330: Volunteer Management
REC 2040: Marketing / REC 2030: Administration
Week 12
November 21, 2011
Final Class
Guest Speaker
Adrienne Gilbert
Associate Chair, Undergraduate Studies
Recreation & Leisure Studies
University of Waterloo
BMH 2201
agilbert@uwaterloo.ca
519-888-4567 x 33015
Research interests include: Therapeutic Recreation;
Leisure Education; Leisure, Health and Well-being;
Inclusion in Community; Eating Disorders
Presentation Schedule – Tuesday, Nov 22nd
Marketing Project Presentation
9 – 9:30
Emily, Rachel, Emma, Catherine & Nicole
9:40 – 10:10
Sam, Brendan, Omid, Ryan & Joey
10:20 -10:50
Cassie, Joe & Steve
11:00 – 11:30
Sarah, Josh, Jimmy & Justin
11:40 – 12:10
Kurt & Chris
12:50 – 1:20
Andrea, Jo, Gabby, Kaitlyn, & Brittany
1:30 – 2:00
Jordana, Wendy & Katelynn S.
2:10 – 2:40
Faythe, Kali, Hailey, Erica & Kim
2:50 – 3:20
Laura, Melissa, Patricia, David, Terry & Mike
3:30 – 4:00
Natasha, Nahed, Katelynn, Kelli & Jim Jon
Grading Rubric for Group Marketing Research Project
10% Written Report & 15% for Oral Presentation
Oral presentation portion (15%) :
 Provide general overview of your agency /
association / organization
 Explain marketing and promotional program
 Provide your recommendations and plan based on
your analysis of the situation
 Should be professional
Working on Teams
Your team is only as strong as your weakest member!
 Understand task / assignment
 Know strengths / weaknesses of your team
 Discuss how to approach task before dividing up work
 Do you need a contract or memorandum of
understanding?
 Set timelines
 Assign an editor
 Do your best work
 Do not take advantage of your team members
 Allow others to change / edit your work
Recreation & Leisure Management
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Three sectors:
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Non-profit / charitable / voluntary / third sector
Public
Private / commercial
Learn to Learn
Rapid advances in technology
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BBM 2008
Youtube 2005/2006
Twitter 2006
Facebook 2004
Blackberry 1999
Hotmail – 1996
Learn to Learn
Learning does not stop when you leave college.
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You need to read (or at least follow)
Newspapers
Magazines (some of my favorites with online business content)
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http://www.fastcompany.com/topics/leadership
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http://www.wired.com/
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http://www.inc.com/
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http://www.entrepreneur.com
Websites
Blogs
Join industry associations
Attend seminars / lectures
Listen to podcasts / webinars
Age of Persuasion on CBC is excellent for marketing content
Leadership
White, C. (2011) The Leadership Gap: We seem to be
producing a generation of males who lack desire,
confidence and will to lead. The Toronto Star Nov. 9.
http://www.thestar.com/opinion/editorialopinion/article/1083588--the-leadership-gap
This is an issue that is of interest to all of us. How do we
empower and encourage the next generation of leaders
whether they are male or female?