PRESENTED BY:
Danielle,
Suvdaa,
Anton,
Tony
Agenda
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History
Current Situation & Global Market
SWOT Analysis & Industry Analysis
Competitor Analysis
Recommendations
Conclusion
History
• 1945 Jamshedji Nussarwanji Tata and J.
Baker, founded TATA motors in Mumbai,
India
• Locomotive producer until 1954
• 2004 TATA Motors was listed on the New
York Stock Exchange
History
• 2005 TATA was ranked in the top ten
corporations of India
• Manufactures passenger cars, commercial cars,
including medium and heavy duty hauling
trucks, and city busses
• 2008 TATA finalized a $2.3 billion deal with
Ford to buy out Jaguar and Land Rover
TATA NANO
TATA NANO
• Top speed of 220 kilometers an hour (136.7
MPH)
• Full tank range is 150 to 200 kilometers
• 0 emission = 0 pollution
• Starts at $2,500
Current Situation and Global
Market
• India’s the most successful automotive
company
• The world’s second largest bus
manufacturer
• Fourth largest truck producer on the global
market
Current Situation and Global
Market
Current Situation and Global
Market
• Challenged by the World Economic Crises
• Tata's commercial vehicles sales in India
fell by 40% at the end of 2008
• Exports fell by 45% in the quarter ending
on December 31, 2008
Current Situation and Global
Market
• Passenger car sales in India slid 14.4%.
• TATA provides financial services to its
potential customers.
• New opportunities in expanding in
developing and advanced-economy
countries.
SWOT Analysis
Strengths:
• Research and Development Activities
• Strong domestic player
Weaknesses:
• Decline in vehicle sales
• Brand Recognition
SWOT Analysis
Opportunities:
• Continue to launch new products
• Passenger car market is growing in India
• Acquisition of Jaguar and Land Rover
brands
SWOT Analysis
Threats:
• Increased competition from foreign and
domestic competitors
• Government environmental regulations
• Economic downfall
Industry Analysis
History of the Automotive Industry:
• 1912 – first electric self-starter introduced
by Charles Franklin Kettering
• 1913 – Moving assembly lines in mass
production – Henry Ford
Industry Analysis
Future of the Automotive Industry:
• New technology
• Finding alternative fuels
• More efficient automobile designs
• Placing new gadgets in vehicles
Industry Analysis
Global Crisis
• Current economic situation
– GM filing bankruptcy
• Oil prices
• Emissions laws
Competitor Analysis
• Ford
• General Motors
• Maruti Suzuki India
Ford Motor Company
• 1903 the Ford Motor Company in Detroit,
Michigan
• 2007 revenues $172.5 billion
• Manufactured 6.553 million automobiles that
year
• 1914 Ford was the first automobile company
to introduce large-scale manufacturing of cars
General Motors Corporation
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Founded in 1908 by William C. Durant
Employs over 252,000 people
Sold 18.35 million automobiles in 2008
Has other fuel options E85 fuel, electric
vehicle, Hybrid
• 2010 General Motors hopes to have a
hydrogen fuel powered line of vehicles
Maruti Suzuki India Limited
• Maruti Suzuki India was founded in 1981, in
Gurgaon, Haryana, India
• 2005 revenues exceeded $2.5 billion
• Employ 6,903
Moped Industry
• Experienced steady growth in India over
the last couple years.
• Cheap costs
Short Term Recommendations
• Cash flow
• Innovative and productive ideas
• Develop more vendors worldwide
Long Term Recommendations
• Produce luxury cars
• Increasing joint ventures
• Replacement of increasing fuel price
Conclusion
• 1945 Jamshedji Nussarwanji Tata and J.
Baker founded TATA Motors
• 1954 formed a joint venture with DaimlerBenz AG of Germany
• 2008 TATA finalized a deal with Ford to
buy out Jaguar and Land Rover
Thank You!
Any Questions?