Persuasion and
Propaganda Bell
WorkPre-AP
WEEKS ONE AND TWO
Every day for the rest of the week
of Wednesday, January 19th
Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the page number.
Correct Format: Author’s name (Last, First.) Title of Book.
City of Publication: Publisher, Year of Publication. Source
Type.
Tuesday, January
th
19

1. author’s bias: an inability or unwillingness of an author to look at all sides
of an issue

2. propaganda: attempts to influence ideas or opinions dishonestly using
faulty reasoning or other persuasive appeals

3. counterargument: an argument opposed to your thesis, or part of your
thesis. It expresses the view of a person who disagrees with your position.

4. persuasive appeals: methods used to convince people to agree with a
position

5. testimonial- a famous or important person endorses a product, so the
listeners should too (regardless of whether the product is good)
Tuesday, January
th
19

6. emotional appeal – drawing on the emotional responses from
people (fear, anger, happiness) to move people to do something

7. ethical appeal - making readers trust the writer and believe that
his/her position is the ”right thing to do”.

8. rational appeal - appeals to the head rather than the heart with the
use of logic, facts, or other types of hard evidence

9. urgent appeal – appeal stating that if you do not act now, it will be
too late

10. repetition- repeating an idea or a phrase over and over so that it
sticks in the viewer’s head

11. exaggeration- overstating a point
Tuesday, January
th
19

12. bandwagon- talking about how many other people use a product or
act a certain way, making the viewer want to be part of the “in crowd”

13. faulty reasoning- Flawed thinking or thinking that has errors in it that lead
to incorrect conclusions

14. either/or fallacy- Saying there are only two choices when there are
actually more

15. faulty cause/effect- believing that because one event came before
another, the first event caused the second event to happen.

16. transfer- connecting products to ideas that make the audience feel
good but that don’t necessarily have much to do with the product.
Wednesday, January
th
20
Write out the statements and then label them with the persuasive
appeal:

1. "If his years as a Marine taught him anything, it’s that caution
is the best policy in this sort of situation.“

2. "Don’t be the last person at school to have a Sabercat t-shirt–
you don’t want to be the laughing stock of your class!“
Thursday, January
st
21

https://www.youtube.com/watch?v=po0jY4WvCIc
(Pepsi)

1. As you watch the commercial, write down what type
of PROPAGANDA is being used.

2 Explain how the commercial used that type of
propaganda.
Friday, January
nd
22
Write out the statements and then label them with the
persuasive appeal:

1. "You should consider another route. I heard that that street
is far more dangerous and ominous at night than during the
daytime.“

2. "Doctors all over the world recommend this type of
treatment.“
Friday, January
nd
22

https://www.youtube.com/watch?v=YjyS4YuCBIc
(Nissian)

1. As you watch the commercial, write down
what type of PROPAGANDA is being used.

2 Explain how the commercial used that type of
propaganda.
Every day for the rest of the week
of Monday, January 25th
Dude, it’s reading time!
Add to your two column journal.
Remember: Use quotation marks in the
page number.
Correct Format: Author’s name (Last, First.)
Title of Book. City of Publication: Publisher,
Year of Publication. Source Type.
Monday, January


1. Write
down what
type of PROPAGANDA
is being used.
2 Explain how the
commercial used that
type of propaganda.
th
25
Monday, January
th
25
2nd

https://www.youtube.com/watch?v=dWn9cXKL
oG8 (Hyundai)

1. As you watch the commercial, write down
what type of PROPAGANDA is being used.

2 Explain how the commercial used that type of
propaganda.
Tuesday, January
1st
 1. What persuasive appeal
does this ad use?

2. How?
th
26
Tuesday, January
th
26
2nd

https://www.youtube.com/watch?v=QqXyYJbMWkE (Microsoft)

1. As you watch the commercial, write down what type
of PROPAGANDA is being used.

2 Explain how the commercial used that type of
propaganda.

Keep your bellwork- we will continue studying persuasion
next week and you will be quizzed over these terms next
Friday!
Wednesday, January
th
27
1st
Write out the statements and then label them with the persuasive appeal:

1. "Research compiled by analysts from NASA, as well as organizations
from five other nations with space programs, suggests that a moon
colony is viable with international support.“

2. "History has shown time and again that absolute power corrupts
absolutely.“
Wednesday, January
th
27
2nd
 https://www.youtube.com/watch?v=zy_E
84XzlFE (Verizon)
 1.
What persuasive appeal does this
commercial make?
 2.
Explain how the commercial makes that
persuasive appeal.
Thursday, January
1st
 1. What persuasive
appeal does this ad
use?
 2. How?
th
28
Thursday, January
th
28
2nd
 https://www.youtube.com/watch?v=_ufm
rK-g6U8
(Feeding America)
 1.
What persuasive appeal does this
commercial make?
 2.
Explain how the commercial makes that
persuasive appeal.
Friday, January
th
29
1st
Write out the statements and then label them with the
persuasive appeal:

1. “She is a forensics and ballistics expert for the federal
government – if anyone’s qualified to determine the murder
weapon, it’s her.“

2. "If we don’t move soon, we’re all going to die!”
Friday, January
th
29
2nd
 https://www.youtube.com/watch?v=P7vr
PdRXmxA
(Goodwill)
 1.
What persuasive appeal does this
commercial make?
 2.
Explain how the commercial makes that
persuasive appeal.