MICHAEL SIM | ART DIRECTOR + DIGITAL DESIGNER
773-495-6064 | MSIMSOCIAL@GMAIL.COM | MICHAELSIM.ME | LINKEDIN
EDUCATION
COLUMBIA COLLEGE
Bachelor of Fine Arts
Graphic Design
Chicago, IL
Class of 2006
PROFICIENCY
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10+ YEARS
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6+ YEARS
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6+ YEARS
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8+ YEARS
CAREER OVERVIEW
Over 10 years of experience designing, directing, and developing award-winning
marketing and interactive solutions. Experience leading projects from concept to
completion with strong presentation, copywriting, design, and creative leadership
skills. A deep understanding of modern design aesthetics, user experience trends,
and extensive experience in SaaS and social media technologies. Additional
experience includes building online communities, developing high-performance
social media strategies, and leveraging technology to connect with clients and build
meaningful B2B and B2C relationships.
SOFTWARE EXPERIENCE
GRAPHIC / MOTION / INTERACTIVE DESIGN
Adobe Photoshop / Illustrator / After Effects / InDesign / Flash / Dreamweaver /
Audition / Comp, Sketch, Omigraffle, AppCooker, PopApp, CSS3, HTML5
ANALYTICS / MARKETING / BRAND REPUTATION
Adobe Omniture, Google Analytics, MailChimp, Optimizely, Feedly, Hootsuite,
Buffer, SproutSocial, SocialBro, Tweepi, BuzzSumo, Cision, Social Mention
PROJECT MANAGEMENT / TEAM COMMUNICATION
Jira, Trello, Asana, Slack, Skype, GoToMeeting, MindNode, Google Apps, Keynote,
Microsoft Office (Word, Excel, Outlook, Powerpoint)
SOCIAL NETWORK / BLOGGING / CMS
Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Pinterest, Vine,
Wordpress, Tumblr, Medium
EMPLOYER
CAREER EXPERIENCE
FREELANCE +
CONTRACT
ART DIRECTOR / DIGITAL MARKETING CONSULTANT /
MULTIMEDIA + INTERACTIVE DESIGNER
Chicago, IL
2005 – CURRENT
TRIBE
Chicago, IL
2015-2016
Creative Direction, Copywriting,
UI/UX Design, Graphic Design,
Website Design, Video Production,
Animation, HTML, CSS, Website
Management , Branding & Identity
I’ve freelanced and contracted for a wide range of startups, agencies, and corporate
level businesses throughout my career. I’ve worn many hats and embrace
challenges of all types, applying best practices, market research, trends, and years
of experience to deliver high performance design, creative direction, and
multimedia marketing programs. I am highly versatile and adaptive to a wide range
of business environments, bringing both hands-on and managerial experience to
light fires on bottom lines and bring value wherever I can.
SENIOR DESIGNER
Creative direction, wireframes, website design, video production, UI/UX design, and
social media strategy help increase brand equity, marketing performance, lead
generation, and customer acquisition. Designed business cards, presentation
materials, social media advertisements, social media content marketing assets, and
marketing videos. Improved lead generation by over 300%, increasing social media
engagement, email subscribers, and daily signups. Strategies increased Twitter
followers from approximately 350 to over 15,000 in approximately 4 months.
MICHAEL SIM | ART DIRECTOR + DIGITAL DESIGNER
773-495-6064 | MSIMSOCIAL@GMAIL.COM | MICHAELSIM.ME | LINKEDIN
OPTIONSHOUSE
Chicago, IL
2013 – 2015
Graphic Design, Website Design,
Video Production, Animation,
HTML, CSS, Website Management ,
YouTube Account Management
SENIOR INTERACTIVE DESIGNER
Design for landing pages, display ads, social media campaigns, FAQ videos,
promotional videos, and internal branding. Additional responsibilities included
campaign pitches, script and copywriting, and audio editing for various projects.
Designs for display and landing page campaigns consistently outperformed other
in-market display ads, social media campaigns, and landing pages (CTR +
Conversions) for over two years. Results played a significant role in helping the
company earn top industry awards those same two years and lead the company to
a successful acquisition and merger with tradeMONSTER in early 2015.
SOCIALDEALER
SENIOR GRAPHIC DESIGNER
Oakbrook Terrace, IL
Design for automotive dealerships nationwide, including Facebook and Twitter
pages, trade show booths, video promotions, social media campaigns, and more.
Also assisted Marketing Director with writing blog posts and developing social
media marketing strategies that were used to help auto dealerships and OEMs
across the U.S. Results generated approximately $2.5m in revenue from the
dealerships that were observed during their startup.
2011 – 2012
Graphic Design, Website Design,
Social Media Design, Social Media
Management, Social Media
Campaigns, Video Production
DISTANT HORIZON
Lockport, IL
2008 – 2009
Creative Direction, Website Design,
Logo Design, Flash Animation,
HTML and CSS
LEARNFLASH.COM
Freelance, Remote
2007 – 2008
Flash Development, Video
Production, Education
CHERRYONE WEB
DESIGN
Chicago, IL
2007
DITLEY WEB DESIGN
Chicago, IL
2006 – 2007
CONTACT
OLIVER STAHL
Sales and Marketing
Associate, Tribe
ART DIRECTOR / WEB DESIGNER
Design for over 50 website clients in various industries, including legal,
pharmaceutical, mobile communications, construction, technology, and
agricultural. Provided creative direction for new clients, and helped sales teams
increase web design sales by over 500%, resulting in a $560k boost in revenue due
to improved design quality and a refined creative process.
INSTRUCTIONAL DESIGNER / FLASH
Created educational curriculum, scripts, voice over narration, project templates,
and voice overs. Provided technical expertise and educational direction for over 40
instructional videos demonstrating advanced animation techniques and
development best-practices for Adobe Flash.
ART DIRECTOR
Creative leadership and project management for designers and developers, client
consultation, mockups, wireframes, creative briefs, asset management, media
buying, copy writing, team-building exercises, and interviewed new creative and
development talent.
ART DIRECTOR + WEB DESIGNER
Managed in-house and off-shore developers, provided client consultation, website
design, logo design, media buying, presentations and proposal writing, interviewed
new creative and development talent, and wrote copy for website projects.
RECOMMENDATIONS
Michael came in and made an immediate impact when he started with Tribe. He
helped raise our product level with his experience, always providing guidance along
the way. Tribe is a better product from Michael having worked with it.
MICHAEL SIM | ART DIRECTOR + DIGITAL DESIGNER
773-495-6064 | MSIMSOCIAL@GMAIL.COM | MICHAELSIM.ME | LINKEDIN
JARED HOFFA
Producer, On-Air
Contributor on ABC 7’s
“Windy City Live”
JIM HAYES
Operations Manager,
24-Hour Flex
AMEER UDDIN
Manager, SocialDealer
Michael has the kind of foresight to take entry-level designs and concepts and build
an entire campaign around them. I've hired Michael for several gigs both large and
small all of which were handled with the same inventive and detailed executions.
For someone who has adapted, survived, and innovated in an industry that is
constantly changing, he's my first contact for any future projects.
Mike and his team know web design and have worked with us on multiple projects.
They deliver clean, creative and professional results that would help any company
solidify their web presence. What is most impressive to me about Mike is that he is
continually learning and seeking new ways to deliver value to his customers. If you
are looking for graphic design or web development I strongly suggest you talk with
Mike and see what he and his team have to offer.
Mike was a critically important member of our team -- technically proficient both in
Social Media and UI/UX design and was extremely resourceful. He was reliable even
with tight schedules, and a pleasure to work with. I would take every opportunity to
work with him again!