Urmeet Kaur
23, Sneh Sagar Avenue,
Maninagar, Ahmedabad
 : +91 99099 83632
Email: uk121@live.com
CAREER OBJECTIVES
To achieve a challenging and rewarding position where in my inter-personal skills, analytical
abilities and experience would be of a great value to the organization I work for. Hence by,
adding up to my professional growth and efficient utilization of my in-depth knowledge in
Management – Marketing.
SYNOPSIS
 Worked with a reputed Infrastructure company in Gujarat; handling the nationwide
Marketing as well as Operations of Residential, Commercial and Retail Projects.
 Have worked with some of the best hospitality companies, handling the Marketing &
Business Development and Guest Service activities - Customer Relationship
Management, Marketing and Inbound Sales of Hotel Inventory - leading to Business
Growth, Revenue generation & Profit maximization for the Hotel through Sales
strategy and Sales management
PROFESSIONAL EXPERIENCE
Courtyard by Marriott – Marriott International
Sales & Marketing
October 2010 – Present
Job Responsibilities
 Forecasting Monthly Goals, Allocating the Total goals amongst the team, based on
various parameters and devising strategies to achieve such goals, as an individual and
as a team
 Revenue Generation and Maximization by Managing the Sale of Hotel Inventory –
Direct selling of Rooms and Catering/ Function Spaces
 Relationship Building with the High-end Corporates – understanding their Hospitality
needs and delivering the product accordingly
 Client servicing and Customer Relationship Management with the Existing Corporate
clients
 Catering to the hospitality requirements of companies based in various other parts of
the country – specifically, Mumbai, and also, all MICE and Travel Trade companies
 Coordinating & Directing the technical team – Events & Operations team at the Hotel
to successfully execute the Corporate Events and Group bookings
 Coordinating with the Revenue Management team – forecasting, making trend
reports, designing optimization & maximization strategies
Le Meridien Ahmedabad
Senior Sales Executive
Sep 2009 – Nov 2009
Job Responsibilities
 Undertaking the Direct Selling Activities – sale of Rooms & Event spaces at the Hotel
 Building new contacts and managing the existing clients
 Understanding the demands of the clients, and delivering the products to them,
client servicing and designing the sales deals after understanding their expectations
Venus Infrastructure & Developers Ltd
Senior Marketing Executive
Apr 2008 - May 2009
Job Responsibilities
 Designing new marketing strategies that till help in creating awareness of the
Company’s projects, create demand and hence, result in the overall Growth of the
Company
 Media planning – coordinating with Advertising companies for designing the
Marketing tools, that will help in creating Brand awareness of the Company, as a
whole and its various projects, individually
 Media Buying – coordinating with Media & Event Management companies in
undertaking various promotional activities
 Supervising the Sales team – a team of 8 – 10 people at various project sites, to
understand the effectiveness of the marketing tools, understanding customer
demands and feedbacks and sorting out ways to resolve the discrepancies, if any
MANAGEMENT TRAINING
India bulls Securities Ltd
Management Trainee
Mar 2007 to May 2007
 Marketing & Selling of Dmat accounts; assisting in the Launch of online IPO –
marketing & direct selling activities
 Creating Awareness amongst the General public about the Online trading
 Operational & Administrative activities of the Broking firms – understanding the sales
procedure and trading activities, revenue management, customer relationship
management
ACADEMIC PROJECTS
Live Projects:
 Fundamental analysis of companies as a part of finance project
 Evaluation of the relationship between Job Satisfaction and Employee Engagement ,
as a part of Human Resource System
 A project on advertising Management – Marketing of Corporate Training and
Development consultancies
 Project on Marketing Research: Analysis of TV channel viewership size in Ahmedabad
Desk Projects:
 As a part of NATIONAL ECONOMIC PLANNING (N.E.P), the major subject of the IIPM
curriculum, a project undertaken on “Can India fly?” - Which comprised of an in-depth
study of the Indian economy and its development – various phases of Development,
the SWOT analysis of the Indian economy, economic policies – the benefits and
drawbacks, and conceptualizing the measures that can be used to make the best of
the economy
 A project on ‘Value-based Marketing’, as a part of Marketing Management - How
products and services create value for its customers
 Creating a Website as a part of Web Development and Research
 A project on Customer Relationship Management (CRM) – Building and maintaining
the relationship with Customers, specifically in the Aviation industry.
EDUCATIONAL QUALIFICATION
Currently pursuing PG diploma in International Business (Part time)
M.B.A. from Indian Institute of Planning & Management (IIPM)
B.Com from Gujarat University
ISC (12th) from Seventh Day Adventist School
ICSE (10th) from Seventh Day Adventist School
Ongoing
2008
2006
2003
2001
ADDITIONAL INFORMATION
Cleared the Foundation stage (PE-1) of the Chartered Accountancy professional course.
EXTRA-CURRICULAR ACTIVITIES
-
Event Coordinator of Amaze 2006 organized by IIPM, Ahmedabad
Coordinator of an academic (Marketing) club – 4Ps of IIPM, Ahmedabad
Have been an active member of the Sponsorship Committee for the annual event of
IIPM, Ahmedabad – AMAZE 2006 & AMAZE 2007
Actively participated in the CSR and Social activities of the college – taking initiatives
of cleaning the slum areas, creating awareness about cleanliness and hygiene
amongst the residents of slums.
PERSONAL DETAILS
Date of Birth
Languages Known
:
:
December 01, 1985
English, Hindi, Punjabi, Gujarati, French (Basic)