Общий и стратегический менеджмент

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INSTITUTE OF MANAGEMENT, ECONOMICS AND FINANCE
INTERNATIONAL MASTER PROGRAM
“GENERAL AND STRATEGIC MANAGEMENT”
ECTS
Semeste
r
Compulsory /
elective
1
Exam/p
ass or
fail
exam
4
5
2
Pass/fail
Compulsory
4
2
exam
Compulsory
Course
Modern strategic analysis
Compulsory
Course description:
Strategy involves the coordination and integration of the efforts
within the different functional areas of an organization for
dealing with an uncertain future. This comprises formulating a
business strategy for each individual unit of the firm,
formulating a corporate strategy, and implementing these
strategies. Strategy formulation involves understanding the
business the firm is in, determining how to position the strategic
unit within this business environment, and developing the
capabilities to compete, but also to cooperate, in this
environment. Therefore, strategy at the same time coordinates
and integrates the individual functional strategies such as
manufacturing, marketing, sales, and finance.
Understand the nature of strategic competitiveness and develop
the ability to analyze the competitive environment facing a firm,
assess the attractiveness of the industry and isolate potential
sources of competitive advantage and disadvantage.
Develop business level strategies by defining the type of
advantage sought, scope of operations and activities required to
deliver the chosen strategy. Assess the likely sustainability of
firm strategies and competitive positions.
Discriminate among the types of data that general managers
need to evaluate alternative scenarios. Make quantitative
assessments of strategic alternatives and develop logical,
coherent and persuasive analyses for a desired course of action.
Consider the actions of competitors and how that impacts your
ability to reach your strategic goals. Develop courses of actions
that incorporate the actions of multiple players in the
marketplace.
International tax law
Course description
Learning the basics of how international business operates is
important in understanding how international business
transactions are taxed. In this course students review the
operations of international business and learn the tax
implications for business location, international financing and
international insurance. These concepts help international tax
attorneys advise businesses on international operations. This is
one of the last courses taken by international taxation law
students.
Corporate Finance
Course description:
This course concentrates on issues and analytical problems
relating to corporate cash flow modeling, valuation, mergers
and acquisitions, and capital raising. It uses case studies,
textbook, journal articles and current events to illustrate key
decisions made by managers, investment bankers, investors and
regulators. The course also seeks to develop students’ ability to
make, articulate and defend their judgments in a realistic setting
both orally and in writing.
International trade
2
3
Pass/fail
Compulsory
3
1
Pass/fail
Compulsory
Course description
This course is of a practical nature and focuses on the detailed
requirements of international trade with respect to exporting,
importing, the analysis of foreign markets and the management
of risk. International trade policy is also studied in some detail.
Aims and objectives of the course are:
 to introduce and familiarize students to the main theories of
international trade.
 to build students’ awareness of the role that trade plays in
economic development.
 to build an awareness of the complexities and techniques in
conducting international trade.
 to develop critical judgement of the main issues involved in
conducting trade through the application of theory to
practice.
At the end of this course successful students are expected to be
able to understand the detailed requirements involved in
managing foreign trade, procedures involved within different
modes of transport, understand foreign exchange procedures
and the management of risk, explore and analyse strategic and
tactical elements involved in foreign trade.
Research Methods in Management
Course description:
This course covers principles of research design and data
collection with examples drawn across the areas of marketing
management, industrial relations, policy analysis, etc. Both
cases and computer-based exercises are used. While effective
directors and business managers recognize the value of using
research to help develop their strategies and better understand
the market and their customers, they do not always understand
when and how to employ solid, effective research approaches.
This course will cover the fundamentals of research design,
research instrument design, fielding research projects, sample
design, data input and analysis, uses of secondary research, the
theory behind research methodology, and when and how to
identify when it is important to conduct research.
Upon course completion, students should be able to:
 Understand what research is and why it is important to
organizations
 Identify the main research methods
 Distinguish between qualitative and quantitative, primary
and secondary research
 Be able to define rigour and strong inference (threats to
validity and reliability)
 Detect when research is done well and draw conclusions
from it
 Design high quality research
 Understand how to conduct formal versus scientific research
 Describe and utilize levels of measurement
 Construct research instruments, such as surveys
 Develop good survey, interview and focus group questions
 Understand and recommend solid sampling methods
 Design methods to increase response rates for various
methodologies
 Consider the ethics and politics of conducting research
 Conduct basic data analysis and report on the results (using
SPSS)
 Communicate and understand research results
 Conduct a primary research project from start to finish
Academic Writing (foreign language)
2
1
Pass/fail
Compulsory
2
3
Pass/fail
Compulsory
4
1
exam
Compulsory
2
3
Pass/fail
Compulsory
6
1
exam
Compulsory
Course description
During the course students will learn how to find relevant
sources of information, make a plan of the research, produce an
outline of the research. They will master the skills of
paraphrasing, summarizing, citing and referencing, organizing
paragraphs, making headlines.
After mastering the course students should be able:
 To distinguish the structure of the research article a
 To know the typical features of the research article parts
 To be aware of the academic vocabulary, grammar and style
 To know the specific feature of critics, synthesis, essays.
Corporate Strategy: Design and Implementation
Course description:
This course focuses on corporate and divisional policy
formulation and implementation. The knowledge and techniques
learned in earlier courses will be applied in an integrated
fashion to the process of strategic decision making and
organizational change. Among the topics considered in the
course will be the relationships of organizations to their
environments, the hierarchy of organizational objectives,
structured as well as informal approaches to strategic planning,
the integration of business functions, organizational structure,
and policy implementation and evaluation. A significant aspect
of the course is devoted to assessing the competitive dynamics
of firms.
Current management problems
Course description:
This course is an introduction to the principles of management
examining their application in public and private, profit and
non-profit organizations. Students will explore the areas of
employee motivation, group behavior, leadership, strategic
planning, organizational design, and career opportunities.
Fundamental
concepts
of
management,
effective
communication competency, ethical dilemmas faced by
managers and corporate social responsibility will be discussed.
Management Strategies
Course description:
Students will be able to
 understand main problems and directions of organization
development
 diagnose organizations
 design organization development' programs
 understand factors of making and realization organization
development' programs
 use change management models
 overcoming resistance to change
Corporate Development and Change
Management
Course description:
The management of change and organizational development is a
dynamic process. This course focuses on understanding how to
plan and implement change in various organizations and other
settings.
Effective change management maximize the
congruence between an organization's mission, goals, strategies,
environment, technology, structure, processes, people, culture
and reward systems. Managing successful change requires an
understanding of the systemic interrelationships among these
factors and how changes in one affect another. Within the
context of this organizational complexity, students will examine
the role of change agents at various levels of the organization
and the integrative competencies and interpersonal skills
required of individuals who initiate, manage and are affected by
change. Managing change is also a sense making and creative
process; it requires the ability to discern new patterns and
relationships both inside and outside the organization as well as
openness to new ideas and possibilities.
International Economic Law
2
3
Pass/fail
Compulsory
3
4
exam
Compulsory
Course description:
 scientific discussion on the notion of international economic
law and the scope of the course object
 sources of international economic law
 the main principles of international law applied to economic
relations
 special principles of international economic and trade law
 framework for international economic cooperation:
universal conventions and intergovernmental organizations;
regional agreements and institutions
 role of UNO in the development of international economic
cooperation
 international economic integration: free trade zones, custom
unions, common markets
 global trading system: WTO (legal foundation, structure,
membership, WTO law, instruments of regulation, dispute
settlement)
 trade globalization from the perspective of the developing
world
 economic aspect of intellectual property rights and
protection of these rights in international law
 international investment: international and national
regulation
 international system of finance
Management of regional development
Course description
The course involves the study of the basic concepts, principles
and features, organization and functioning of regional economy
and issues of Regional Management in the Russian Federation
and the Republic of Tatarstan.The purpose of the course is to
build students' knowledge and skills about informed decisionmaking in the field of efficient socio-economic development
and use of the potential of the region.To achieve this goal
during the course students are given an extensive theoretical
basis of regional economy and regional development
management, as well as examples of specific practical
problems in the field.The course introduces students to the
ongoing changes in the regional economy and management
capabilities use of foreign experience and new forms of
regional governance systems.
Strategic Marketing
4
2
exam
Compulsory
2
3
Pass/fail
Compulsory
6
2
exam
Compulsory
Course description:
This course will review and appraise contemporary marketing
strategy, literature and practice to provide students with a
comprehensive understanding of marketing and business
strategy, and fundamentals in the rapidly changing digital
market space.
By the end of the course students will be able to:
 Think in the terms of a professional marketer
 Read and evaluate specialist marketing literature / cases
 Develop integrated marketing strategies for global brands
 Be able to critically appraise the marketing strategy of a
global brand leader
 Apply strategic marketing concepts to the global digital
economy
Innovation management
Course description:
Innovations management course is designed in order to provide
complex vision of innovations development, promotion and
business model creation. The course includes research and
development aspects, marketing aspects, human resources,
business model creation, measuring and other related issues,
and is aiming to create systematic thinking in terms of
innovations management.
Course aim is to create systematic evaluation of tools and
instruments in innovations management. This aim is achieved
by the following goals:
1. understanding the process of innovational product
development
2. choosing appropriate marketing tools in innovations
management process
3. assessing of innovation based business models
4. valuation of human resources in innovational management
5. assessing
financial
opportunities
in
innovations
management
6. understanding of open innovation business models
International business and finance
Course description
This course presents an overview of the international finance
environment and a detailed analysis of tools and techniques for
international financial management. Key topics include the
functioning of foreign exchange markets and international
capital and money markets, international portfolio
diversification, multinational capital budgeting, import-export
financing, direct foreign investment, and international banking.
his course deals with the theory of international trade,
commercial policy, balance of payments, and international
monetary issues. Key topics include the theory of comparative
advantage, exchange rate determination, different forms of
protectionism, open-economy fiscal and monetary policies, and
the analysis of common markets and free-trade areas.
Social transformations and Social Problems
3
3
exam
Elective
3
3
exam
Elective
3
4
Pass/fail
Elective
Course description:
the traditional and constructionist approach to social problems
 the sociological concepts of social change and social
transformation
 social problems in socialist and post-socialist societies
 social transformation and changing conditions for social
problems construction
 the public arenas model: the idea of competition between
social problems for the entry to public arenas
 media, statistical and sociological constructions of social
problem of crime in Russia
 reference societies and the social problem of high prison
population rate (USA, Russia and European countries)
 media, statistical and sociological constructions of social
problem of HIV/AIDS in Russia
 media, statistical and sociological constructions of
social problem of corruption in Russia
Management of company social development
Course description
The goal of the course is the formation of complex knowledge
and skills of specialists in human resources management
needed to develop best management practices of social
activities of the organization, which opens up the possibility of
self-realization in the labor force and stimulate the economic
efficiency of the organization.
The objective is to study the basic concepts of staff social
development management; formation of skills of application of
the theory of personnel social development management to
develop programs of social development, taking into account
the specific features of social organization, the formation of
skills development and implementation of social development
programs for staff.
Development and implementation of innovative
projects
Course description
During this course, students will learn:
 How to conduct a new product diagnostic audit and develop
a new product strategy.
 Best practices in new product development that separate the
''best" firms from the "rest" in different industries.
 How to develop a new product development process that
incorporates the best practices and is based on cutting-edge
frameworks and approaches.
 How to adapt the new product development process for:
different types of projects - lower risk short-term versus
breakthrough projects, in-house versus outsourced projects,
platform projects, different strategic decision situations: speed
to market versus extensive development, proactive versus
reactive strategies, building flexibility into the process.
 How to implement the new product development process.
 How to create new market space by identifying a new value
curve that better meets customer needs.
 How to identify new product opportunities using both
"resource based" and "market based" approaches.
 How to uncover "breakthrough" consumer needs and
develop and test new product concepts that serve those needs.
 How to create a value proposition for your new product and
develop a positioning strategy.
 How to use latest tools and techniques that will help you to
design new product offerings that deliver customer value
through differentiating benefits.
 How to develop sales forecasts for your new products and
services.
 How to develop a launch plan.
 How to build successful cross-functional teams for effective
new product development.
 Cutting-edge techniques and latest frameworks for effective
new product development.
State regulation of small and medium-sized
businesses in a transition economy
3
4
Pass/fail
Elective
2
3
Pass/fail
Elective
Course description
Students will

be able to understand basic concepts of small and
medium entrepreneurship (SME), particularly paying more
attention to the role of it's development in the transition
economy;

be able to analyze and systematize the role of the
government in SME's development in modern societies from an
economic perspective;

be able to understand the problems and pecularities of
small and medium entreprises in the transition economy;

be able to apply economic analysis to the role of the
state from a positive perspective (describing the government,
developing theories that predict how the economy will change
or what the effects of different policies are) and from a
normative point of view (evaluating alternative policies,
weighing up the various benefits and costs in terms of efficiency
and equity);

understand the peculiarities of organization and
functioning of SME's governmental support on national and
regional levels in industrialized and transition countries;

be able to make own decisions on the problems of the
development of SME's

governmental support in the transition economy.
Information Resources and Technologies in
Management
Course description
Upon completion of the course, students will:
 Be proficient managers of IT, that is, be able to apply the
capabilities of IT to solve business problems using best-


practice approaches to IT management.
Be savvy investors in / consumers of IT; be able to perform
an analysis of the costs, benefits, and risks associated with
IT applications in a particular context.
Be strategic, forward-looking decision-makers; understand
how the technical and economic capabilities IT are
reshaping both the internal operations of firms as well as
their relationships with customers, suppliers, and business
partners and will continue to do so.
Ethic Management and Social Responsibility of
Business
2
3
Pass/fail
Elective
3
3
exam
Elective
3
3
exam
Elective
Course description
Social responsibility of business is a course designed in order
to ensure ethical thinking of managers based on the model of
sustainability. The course includes the issues of ownership and
stewardship theory, social responsibility assessment,
sustainability models, community and government relations
aspects, social business issues, and is aiming to create
systematic thinking in terms of corporate social responsibility.
Course aim is to create systematic approach towards social
responsibility of business performance. This aim is achieved by
the following goals:
 understanding the background of social responsibility in
terms of theory
 making decisions taking into account ethical issue
 choosing appropriate technology taking into consideration
social responsibility issues
 valuation of governmental and community relations in
social responsibility
 understanding the global issues of social responsibility
 evaluating and forecasting social business development
Quality Management and International Standards
Course description
The course aims to engage the student on contemporary issues
pertaining to the management of quality in services and
manufacturing, in international and domestic markets, as well
as in the private and public sectors. Further, the conceptual and
analytical skills developed in this course should enable the
student to provide leadership in managing for quality. Much of
what the student learns will be practitioner-oriented and
directly applicable to the so-called “real world”. Informative
readings on quality management topics from reputable journals,
and experiential learning exercises and projects complement
the text and shape learning in this class. The student is expected
to engage the professor and his or her fellow students in the
discussion of pertinent issues.
Consumer Behavior. Advanced level
Course description
The duality and contradiction of the Russian culture and
mentality have natural and historical conditions, as well as
religious roots. For most Russians, transitioning into new
democracy with its associated freedoms and market economy
has not been an easy task, and for many particularly members
of the older generations, the change was not a welcome one
both in business and personal life. The failure of communism
brought with it freedom that many were not prepared to
exercise. Not all have welcomed the substantial restructuring of
the social order that followed the implosion of the USSR - for
mainly apolitical reasons (worsening of conditions for
pensioners, state health care patients, educational institutions,
cultural organizations, etc).
This course introduces the student to the influence that Russian
mentality has on marketing activities and consumer behavior.
Students will apply theoretical concepts to marketing strategies
and decision-making. Topics include consumer and marketing
segments, environmental influences, individual determinants,
decision processes, information research and evaluation
Management of Competitiveness
2
3
Pass/fail
Elective
2
3
Pass/fail
Elective
2
3
Pass/fail
Elective
Course description
Organisations face increasing environmental uncertainty with
shortening product and technology life cycles and increasing
competition. Managers need to develop an understanding of
their organisation’s industry structure, external environment as
well as its internal strengths and weaknesses. It is also
important that managers are able to think creatively in
formulating and implementing their strategies to ensure their
organisation’s success in its industry. This course, therefore,
focuses on providing future managers with relevant strategic
management concepts to advance their skills and abilities so
that they can contribute towards an organisation’s competitive
advantage.
Environmental, Social and Economic Measures
for Sustainable Development of Transition
Economies
Course description
 Sustainable development: definition, application, role for
transition countries.
 World population growth and its influence on the earth
environmental quality.
 Natural recourse consumption and management.
 Energetic crisis and its influence on sustainable development
of ecosystems.
 Global ecological problems.
 International relationships to guarantee of environmental
security.
 Ecological policy in transition countries.
 Some approaches for ranging the soil on the base of its
contamination with pollutants.
 Methods of establishment of Upper Permissible Level of
toxicants in soil.
 Remediation of soil contaminated with organic and nonorganic pollutants.
 Regulations governing agricultural use of biosolids.
 Regulations governing management of wastes.
Political Management
Course description:
Political management is a course designed in order to provide
an insight of government regulation and government relations
in transitions economies. The course includes theoretical
issues, informal economy assessment and influence, and is
aiming to create systematic understanding of politics in the
environment of transition economy development.
Course aim is to create understanding of the role of policies
and government regulations in business regulation in transition
economies. This aim is achieved by the following goals:

understanding the structure of government regulation

assessing government regulation tools and regulation
techniques

assessing institutional environment in transition
economies

understanding the nature of informal economy relations
and valuation of informal economy

evaluating government relations in transitions economy

evaluating business models in regulated economies
Theory and Practice of Management Consulting
Course objectives
 Understand the consulting industry in Russia and globally.
 Recognize the role of management consultants.
 Become familiar with an industry best-practice, five-stage
consulting approach that ensures consulting projects and
activities are organized and methodical.
 Integrate functional areas of Human Resources, Strategic
Planning, Finance, Operations, Information Technology,
Marketing, and others.
 Acquire consulting tools and techniques.
 Gain a perspective of how both internal and external
consultants interact with organizations.
 Gain critical team work and client communication skills.
 Build a strong understanding of change and change
management theory and practice.
 Know how to help clients assess their current situation,
develop strategies for addressing challenges and opportunities,
and address change management processes in the
implementation of recommendations.
2
3
Pass/fail
Elective
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