Just as the “hit” of the show “Cirque du Soleil” in the US, the large-scale
dance drama "Dynamic Yunnan", dynamically incorporated traditional beauty
and modern flavors with a reintegration of the most original and rustic dance
elements of Yunnan, has been an outstanding innovation on the Chinese stage
in recent years. I was deeply touched by the innate flavor of the dancing and
singing of these ethnic people, so I began to pay attention to its development.
To my surprise, the show has been a huge success at home and abroad:
Dynamic Yunnan and its series of sub-brands promote the cultural industry in
the province by 6% of total GDP. This is how I initially came to realize that
cultural as a product could improve the public cultural cultivation and cultural
ethics, promote city development and market prosperity and ease the pressure
of unemployment.
Since then, I began to read books and papers about this newly-booming
industry. From Prof. Richard Florida’s "The Rise of the Creative Class", I
get the theory that cities which attract gays, bohemians, and ethnic minorities
are the new economic powerhouses because they are also the places where
creative workers. To lure this workforce, cities should promote cultural
amenities and pursue progressive social legislation. From 这里还要加上正在阅
读的一本书的总结
In my second year of university, due to my academic excellence and
English proficiency, my department awarded me an opportunity to further study
Creative Industry in Danish International Institute Affiliated with University
of Copenhagen .With the study of the course Creative Industries: Business,
Innovation, Politics & Culture, I learned that creativity, innovation and culture
are important factors for the competitiveness of not only companies, but also
for nations and regions, particularly as we move from goods and service
economies to “experience” economies”.
To explore the links between culture, business, society and politics by
analyzing business cases, trends in society, and political initiatives, I did
SWOT analysis and proposed suggestion for a Danish musical house VEGA,
and a T-shirt design company HisBasicWare. I get to know where society,
business, consumers are going in the experience economy and how culture
and business can collaborate and on the arts and how it shapes business.
By integrating the theory of “2nd Generation Experience Economy” and
“Co-creation”, I made the case study of the amusement park Tivoli by
investigating how factors such as theme(s), harmonization impression with
positive cues, elimination of negative cues, mix in memorabilia, and the
engagement all five senses contribute to its success.
However, during my internship in XXX， I found that cultural product as a
mixed-blessing still has certain complex problems to solve before we can fully
obtain its merits. The issues such as uncertain demand, diverse skills required,
infinite variety of product differentiation, vertically differentiated skills, and most
importantly, threat on IPR issues are all critical related to the development of
the industry. Creative products can often be digitalised and distributed in the
same quality as the original.When reproduced there is often no harm done to
the owners.Creative and cultural products often have a high level of “symbolic”
or intangible value, making it easy to make money of copies. Those problems
have hovered in my mind and prompted me to dig deeper and go further in this
direction.
Thus, I feel eagerly to learn….下面应该讲学校的具体项目了。我还没做完
school research。之后补上。
之后的一段是对未来的展望。
.In recent decades, with the booming of economy and the prevailing of
popular culture, China has developed a growing market for cultural product.
My hometown Yunnan is blessed by its mixture of traditional folk cultures.
Various cultural and religious activities are practiced by 26 ethnic minorities,
which, in my perspective, obtains a great potential and rich resource to
develop its cultural industry. “Dynamic Yunnan is a perfect case to illustrate my
point.
I always think that besides contribute to profits growth, a qualified
manager should also aware the social responsibility of the company. For my
part, in the past I worked voluntarily as interpreter, NOC assistant and social
worker in DK. However, what I did was too small to count .Perhaps it is a cliché
to say that one person can change the world, but I do hope that in the future I
can make my bit to promote the distinct culture in the ethnical minority regions
so that not only the region can be financially benefited but also their culture
could in turn be well-preserved.
我对这一版的疑问是我试图把实习经历融合到理论中去，但是对实习经历的
描述似乎不够 detail，比如说做的 SWOT，我应当把具体 SWOT 内容总结进去
还是应该说我在做这个 SWOT 的时候考虑了那些因素或者是我扮演的角色
呢？
最后两端前景展望中我是否应该提自己的志愿者经历呢？因为总觉得这是
我的优势不提怪可惜的，但加进去又显得不伦不类的。
教授到底是喜欢一个对这个专业了如指掌的学术性人呢还是多才多艺品格
优秀的人呢？
.