Daniel Manu
1205/6 Manning St  South Brisbane, QLD 4101 Phone: 07 3846 4113
Mobile: 0406 371 131  E-Mail: daniel@manu.name  Web: www.daniel.manu.name
Profile
I am a highly experienced marketer (CPM certification), having nine years of marketing experience (six of
them in IT and telecommunications) and another six years in journalism under my belt. My skills include
strategic marketing, project management, budgets, planning, new product development, digital
marketing, campaigns, promotions, events, as well as design and copywriting.
Professional Experience
Marketing Communications Manager at TTGroup Communications, Brisbane
May 2007 – Present
TTGroup is a 60-staff telecommunications company specialized in designing, implementing and servicing
complete telecommunications solutions (voice, data networks, mobiles, speech recognition, audio visual).
With more than 2,000 business clients, the last year’s company turnover was around $15 million.
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Develop & implement marketing plan
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Manage six-figures marketing budget
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Promote partner brands (Telstra, Ericsson, Mitel, Sony, LG-Nortel, Paclink, Fortinet, Extreme Networks,
Symantec, Smart Caller, Symbol, Ascom)

Organize company participation at trade shows
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Design & manage production of banners, print ads, flyers, invitations, brochures, catalogues, posters,
showroom signage, business cards, mouse mats, stickers, uniforms
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Organize seminars, conferences, workshops, demos, trainings and client hospitality events
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Design & manage direct marketing campaigns (email and print)
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Prepare presentations for internal and external stakeholders
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Keep internal stakeholders informed on the latest trends and updates in ICT
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Organize internal events
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Design and conduct online surveys
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Publish internal and external newsletters
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Manage promotional materials and incentives
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Sponsorships
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Manage memberships, listings and subscriptions
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Design telemarketing scripts
Daniel Manu
Corporate Affairs Officer at Romtelecom, Romania
December 2001 – December 2005
Romania’s largest telecommunications company, similar to Telstra, 6 million customers, FY 2005 revenues
Euro 930 million

Responsible for EUR1.1 million (A$1.9 million) print advertising budget

Assessed and recommended sponsorships of A$1.4 million per year

Designed the guerrilla marketing strategy for company’s subsidiary ClickNet Games (Internet portal)
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Designed the BTL plan for company’s subsidiary Cyberhost (secure hosting data centre)

Organized 25 press conferences, 2 seminars, 2 documentation trips for 23 journalists

Wrote & published more than 50 press releases

Wrote & published 24 internal newsletter issues targeting 15,000 employees

Organized 4 internal marketing events for 1,200 people

Maintained excellent relationships with more than 100 journalists

Managed company’s website content (60,000 unique visitors/month)

Monthly media analysis, press reviews
Advertising & Promotions Coordinator at Romtelecom, Romania
January 2001 – December 2001
Romania’s largest telecommunications company, similar to Telstra, 6 million customers, FY 2005 revenues
Euro 930 million

Direct Marketing Project Manager (for phone bill attachments advertising)

Designed the viral marketing plan for voicemail service

Organized company’s participation in 6 trade shows and seminaries

Responsible for the promotional materials stock valued at EURO 500,000

Managed company’s 1,000 vehicle fleet branding

Liaised with advertising agencies
Marketing & PR Officer at Apollo Hosiery, Romania (contract)
July 2000 – December 2000
Romanian socks & hosiery manufacturer, $250,000 capital stock, 400 employees

Managed team of 4 people

Developed and implemented marketing plan

Developed and launched the MARATEA stockings line

Organized participation at 2 trade shows
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Daniel Manu
Marketing & PR Manager at Prisma Shopping Centre, Romania (contract)
January 2000 – June 2000
Shopping mall in Romanian capital Bucharest, Euro 32 million market value, 56,000 sq m, 5 million
visitors/year

Managed a team of 5 people

Developed and implemented marketing plan

Coordinated sales as acting Sales Manager
Copywriter and Promotions Coordinator at Antena 1 TV, Romania
March 1999 – October 1999
Romania’s largest TV network, 20% market share

Wrote more than 1,000 body copies, slogans, headlines, taglines and scripts

Designed promotion plan for the summer campaign

Coordinated promotions and contests during the summer campaign

Casting Manager and Assistant for Director Constantin Radoaca
International News Editor at Mediafax Press Agency, Romania
March 1997 – March 1999
Romania’s largest press agency, 500 news/day; market share: 90% of the newspapers, 70% of TV & radio,
revenues EUR4.5 million

Edited about 25,000 news from Reuters, Associated Press and France Press

Translated and edited articles from US, UK and French press

Wrote news briefs for online edition

Compiled parliamentary bulletins

Press reviews
General Manager at Looks Apart Models, Romania
August 1997 – March 1999
My own business, developed while working at MEDIAFAX

Managed team of 4 people

Organized promotion teams for 17 marketing campaigns

Designed and organized 6 turnkey fashion events

Cast and booked more than 70 models and extras
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Daniel Manu
Reporter at PRO TV, Romania
1996
Reporter and morning show host at Amerom TV, Romania
1995 – 1996
Reporter at TOTAL Radio, Romania
1993 – 1994
Reporter at ‘Free Youth’ daily, Romania
1993
Education
Diploma of Business (Marketing)
2006
Gold Coast Institute of TAFE, Queensland
Bachelor of Journalism
1991 – 1994
‘Titu Maiorescu’ University, Romania
Skills
Computers:
Operating Systems: Mac/Linux/PC
Software: InDesign, Photoshop, Illustrator, Freehand, PageMaker, Acrobat Pro, Adobe Audition, MS Office,
OpenOffice, Corel Ventura, Quark Xpress, Publisher, iLife, iWork, iWeb, Dreamweaver, Expression, FrontPage,
WYSIWYG Studio, Bryce, DAZ Studio, Sony Cinescore, ProShow Producer, AutoPlay Media Studio
Multicultural marketing
Software translation (Real Desktop, Mozilla Thunderbird, Miro)
2D/3D computer graphics
Languages:
English (advanced)
French (intermediate)
Italian (basic)
Romanian (native)
Membership:
Associate Member of the Australian Marketing Institute (AMAMI)
Certified Practising Marketer (CPM)
Portfolio:
Available at www.daniel.manu.name
References:
Available upon request
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