ANNE LINEMAN
0422 968 121
PROFILE
A high energy marketing professional with over 25 years experience in
Australia, Asia, USA and Europe. Held senior positions at Procter &
Gamble locally and internationally, including Global Marketing
Director. More recently led the Marketing and Sales group in a rapidly
growing Australian company. Currently working as a senior consultant with
the Marketing Angels group
- Recognised for exceptional strategic marketing skills, strong motivational
leadership and a drive to make a difference.
- Consistently exceeded sales and profit objectives in a wide range of
situations and markets.
- Created innovative business models and strategic plans backed up by
excellence in execution.
- Proven strengths across a wide range of marketing skills including
developing results driven marketing plans, building new and existing brands,
creating powerful communication platforms across a wide range of
media(TV, print, digital media), and leading new product development
projects both internationally and locally.
DETAILED CAREER HISTORY
Marketing Angels Pty Ltd
Senior Consultant
2011 to Current
Currently working as a senior consultant within the Marketing Angels group.
Presently working with a wide range of clients (e.g. FMCG, Financial,
Travel , Liquor, Entertainment) to help them
- Create robust business strategies/plans
- Strengthen their branding/positioning
- Develop results focused marketing plans,
- Co-ordinate and oversee successful implementation and measurement
against objectives.
The Purist Company Pty Ltd
Marketing and Sales Director
2008 up to 2010
Led the Marketing and Sales group at The Purist Company. Responsible for
all elements of the marketing mix including advertising, PR and NPD. Led
and managed the sales program via a mix of Purist sales staff and a key
distributor.
Key achievements- Built Alchemy/Akin Skin and Haircare sales despite the
economic downturn.
-Successfully developed and launched 2 new ranges PureBaby and PureMan.
Both comprehensive product ranges were created within a 12 month time
frame.
-Worked closely with key accounts to profitably grow sales and distribution
in major retailers such as Priceline, David Jones and Terry White.
Co-founder Entline Pty Ltd
2002 to 2008
Responsible for the creation and management of a company that provides
innovative internet services to writers around the world.
The company, based on a robust business model, experienced significant
consistent growth and delivering strong sales and profits.
The key drivers included a strong brand image, consistent delivery of a high
quality service to our customers and a constant stream of exciting
innovations
PROCTER & GAMBLE
Procter & Gamble Pty Ltd.
Global Marketing Director Olay Cosmetics.
London, UK -P&G
2000 to 2002
Responsible for the global sales/profit, global strategy, marketing plans
(including advertising), new product development and packaging design.
Managed a global marketing/multi-functional team.
Key Achievements 

Based on innovative consumer insights created a single focused global
strategy for Olay cosmetics. Quickly focused the business on key
strategic segments resulting in effective marketing spending and a
stream lined Research & Development program. Sales in core
categories were up
Increased consumer purchase potential via a targeted cost efficient
marketing strategy. In depth strategy development included identifying
the target audience, understanding what she thinks/does and pinpointing how to find her.
Procter & Gamble Pty Ltd.
Global Marketing Director Innovation-Beauty Care.
Baltimore, USA. P&G

1999
Created a holistic upstream Beauty Care (Skin, Cleansing and Cosmetics)
new product initiative program based on untapped consumer insights.
Procter & Gamble Pty Ltd.
Asian Regional Marketing Director Olay Skin Care
Kobe, Japan. P&G
1996-1999
Responsible for total Asian Regional sales/ profit and setting strategy/ vision
for the business. Managed a multi-functional, multi-country team across Asia.
Key Achievements 
Step changed business growth via creating and then capitalizing on a
new segment in the Asian Skin Care market. Key elements of the
business development program included identifying the segment,
understanding consumer barriers to entry and developing integrated
marketing plans.

Developed the total Asian Regional Olay Skin Care
business strategy, embraced by and executed in 7 countries.

In China, delivered significant sales and profit growth.
Procter & Gamble Pty Ltd.
Marketing Director –Cosmetics & Fragrances
Australia. P&G
1992-1996
Led the multi-functional team responsible for the acquisition integration of
three cosmetic & fragrance companies/brands (Max Factor, Covergirl, Old
Spice).This included the single point responsibility for the development of
the overall business and marketing strategy, manufacturing/sourcing
strategy ,sales force integration and systems integration. Significantly
increased profit vs pre acquisition P&L
OTHER POSITIONS HELD AT P&G
1987– 92 Marketing Manager-Paper Products & Infant Hygiene
(Procter & Gamble)-Aust
1986– 87 Group Brand Manager – Cough Cold & Infant Hygiene
Procter & Gamble (Richardson - Vicks)-Aust
1984– 86 Brand Manager – Cough Cold
Procter & Gamble (Richardson - Vicks)-Aust
1983– 84 Assistant Brand Manager – Cough Cold
Procter & Gamble (Richardson - Vicks)-Aust
EDUCATION
B.A. (Hons) Sydney University