To:
All ProTeam Reps
Date:
June 1st, 2012
From:
Rich Steinberg
Subject:
3rd Quarter Initiatives 2012
ProTeam is pleased to announce the 2012 Q3 Commercial Sales Initiatives. Listed below are
ProTeam’s strategies for July through September 2012.
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Feature ProTeam’s Quiet Vacuuming Units for day cleaning, call centers and healthcare
Promote the Intercept Micro® Filters to gain and protect filter share
ProForce®1200XP HEPA Upright Launch & ProForce Promotion
Planning for the Super Coach Pro™ 6 and 10 launch
Gain mind share using the ProTeam 25th Anniversary Celebration
During the 3rd Quarter our educational focus will be on IAQ and filtration with high filtration vacuums.
We also want to work with our customers to demonstrate the benefits of HEPA Level Filtration™.
1. ADVERTISING & PUBLIC RELATIONS CAMPAIGN: July through September 2012
 Teaser & Reveal Ad Campaign for Super Coach Pro 6 and 10
 Longevity/Durability Testimonials from ProTeam customer submissions from Oldest Vac
Contest
 Why ProTeam Backpacks?
 Social Media Campaign - drive traffic to our social media sites
 25th Anniversary Celebration
 Educational Scholarship Contest: May/June
 ProTeam Spotted: submissions of ProTeam products in use
2. KEY DISTRIBUTOR ACTIVITIES
The 3rd Quarter ProPartner business and planning meetings are designed for us to review and
adjust our plans and strategies. We also need to manage the ProPartner requirements to insure
compliance and maximize the program benefits for us and the customer, (making sure the filter
percent is being met and the right equipment is being stocked).
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Hold business meetings June 15th through July 31st, 2012
- Outline ProPartner Program benefits and status
- Highlight 2012 business to date, 3rd Quarter 2012 Strategies and Initiatives (Bus. Mtg.
Presentation)
- Quiet Vacuum Promotion (July)
- Filter Promotion and Plan (August)
- ProForce 1200XP HEPA Launch and ProForce Promotion (August)
- ProTeam Super Coach Pro 6 & 10 qt Backpack Launch plan
- Schedule sales meetings (DSR Sales Meeting Presentation)
- Articles on HEPA level vacuums, IAQ, filtration, sound sensitive vacuuming needs
12438 Bridger Street / Boise, ID 83714 / 866-888-2168 / Fax: 303-759-5690
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3. QUIETPRO HEPA BACKPACK & CANISTER VACUUM PROMOTION: July 1st through July 31st
This promotion is designed to incentivize distributors to stock these specialty vacuums to
enhance their ProTeam offering. Promotion is valid on the below QuietPro HEPA Level
Filtration backpack & canister vacuums only. As a BONUS, when 12 or more QuietPro units
are purchased on a single order, ALL vacuums on that order will receive the additional 7%
discount.
PROMOTION CODE: 123QPHEPA1
Number of Units
2-5*:
6-11*:
12+**:
Additional Discount
5%
6%
7%
* Additional discount on the below featured vacuums only.
** Additional discount on ALL ProTeam vacuums ordered.
Qualifying Vacuums:
Item # and Description
107146 QuietPro BP HEPA w/Xover Floor Tool & Telescoping Wand
107152 QuietPro CN HEPA w/Xover Floor Tool & Telescoping Wand
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Only the listed items qualify for the above promotional discount
Distributor’s standard freight terms apply
PROMO CODE: must be noted on order
Quantity discounts apply to single orders shipped to one location
Distributor may include other ProTeam vacuums, filters and accessories to an order to help qualify for free
freight based on their account terms
Bids, Contract Pricing and Deviated Programs are excluded
All orders must be received and scheduled for immediate shipment from July 1 st through
July 31st, 2012 to receive the above promotion.
ProTeam will fax and e-blast all eligible distributors the week of June 25th, 2012.
4. PROFORCE UPRIGHT PROMOTION: August 1st through August 31st
Purchase any ProForce Upright HEPA vacuum and receive the below additional discount.
PROMOTION CODE: PT123UP1
Qualifying ProForce Upright Vacuums:
#107252 1500XP HEPA
/ #107253 1500 HEPA
/ #107251 1200XP HEPA
12438 Bridger Street / Boise, ID 83714 / 866-888-2168 / Fax: 303-759-5690
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Number of Units
6 -11:
12 - 23:
24 - 35:
36 – 47:
48 – 95:
96+:
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Additional Discount
5%
6%
7%
8%
10%
15%
Only the listed items qualify for the above promotional discount
Distributor’s standard freight terms apply
Quantity discounts apply to single orders shipped to one location
PROMO CODE: must be noted on order
Distributor may include filters and accessories to an order to help qualify for free freight based on their
account terms
Bids, Contract Pricing and Deviated Programs are excluded
All orders must be received and scheduled for immediate shipment from August 1 st through
August 31st, 2012 to receive the above promotion.
ProTeam will fax and e-blast all eligible distributors the week of July 30th, 2012.
5. INTERCEPT & XFIT FILTERS DISTRIBUTOR PROMOTION: August 1st through August 31st
All ProTeam Intercept Micro Filters 70% off list and XFit Intercept Micro Filters 80% off list
PROMOTION CODE: PT123IMF
ProTeam Intercept Micro Filters (BP, CN, UP, Wet/Dry)
Part #
100431
106995
100331
100291
104544
103483
106960
106973
107182
107181
107180
Unit
Super QuarterVac, Super QV HEPA, QuarterVac, TailVac,
ProVac BP, QuietPro BP HEPA, GoCartVac, AviationVac
Above Vacs in a closed collar
Super CoachVac, SCV HEPA, CoachVac, MegaVac,
LineVacer HEPA & ULPA
QuietPro CN HEPA, ProVac CN (formally ProClean), RunningVac
ProForce Upright (case = 25/10 packs)
Super HalfVac HEPA (open collar)
Super HalfVac HEPA (closed collar)
ProGuard 4 gallon 3/pk
ProGuard 10 / 10 HEPA 3/pk
ProGuard 15 /20 3/pk
List Price
$15.60
$26.76
$20.80
$31.10
$24.97
$11.21
$20.80
$24.47
$18.00
$24.33
$35.34
70% Discount
$4.68
$8.03
$6.24
$9.33
$7.49
$3.36
$6.24
$7.34
$5.40
$7.30
$10.60
PROMOTION CODE: PT123XFIT
XFIT Intercept Micro Filters*
Part #
107261
107262
107263
107264
107265
Fits Brands
Vacuum Model
Sanitaire® (Electrolux) SC9150 / SC9180 (Type SD)
Sanitaire®
SC600 / SC800 (Type F&G)
ORECK®
XL2000 (Type CC)
Windsor®
Versamatic®
Windsor®
Sensor® / Versamatic® Plus
LIST Price 80% Discount
$16.49
$3.30
$18.49
$3.70
$19.39
$3.88
$17.99
$3.60
$18.99
$3.80
12438 Bridger Street / Boise, ID 83714 / 866-888-2168 / Fax: 303-759-5690
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Advance®
Clarke™
Tornado®
NSS®
Lindhaus
Advance®
Lindhaus
Advance®
Tennant®
107266
107267
107268
107269
107276
Spectrum™ 12/15/18
CarpetMaster® 200
CV30, CV38
Pacer™ 112, 115
Activa™ (Type A4)
PowerOne®
RX HEPA (type PH4)
Carpetwin® 14/18
3110, 3120
$15.39
$3.08
$19.49
$3.90
$19.49
$3.90
$17.39
$3.48
$15.39
$3.08
*These filter bags are not products of, nor are they sponsored by, their respective manufacturers. All
registrations and trademarks are property of their respective manufacturers.
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Only the listed items qualify for the above promotional discount
Standard account freight terms apply
PROMO CODE: must be noted on order
Quantity discounts apply to single orders shipped to one location
Distributor may include other ProTeam vacuums, filters & accessories to an order to help qualify for free
freight based on their account terms
Bids, Contract Pricing and Deviated Programs are excluded
All orders must be received and scheduled for immediate shipment from August 1 st through
August 31st, 2012 to receive the above promotion.
ProTeam will fax and e-blast all eligible distributors the week of July 26th, 2012
6. SPECIAL PROPLATINUM / PROGOLD SUPER COACH PRO PRE-LAUNCH PROMOTION:
Promotion is valid to ProPartner Platinum and Gold Distributors only.
August through December 2012: Receive an Introductory Promotional List Price will be
provided to all Key ProPartner distributors to calculate their sale price. The Introductory
Promotional List Price is $10 less than the Regular List Price for the Super Coach Pro 10 and
Super Coach Pro 6 units (see below).
PROMOTION CODE: 123SCP1
August 1st through August 31st
 For every 12 Super Coach Pro 6 and/or 10 Backpack Vacuums purchased, receive one
free Super Coach Pro vacuum*.
*The free unit will be selected based on the higher quantity of Super Coach Pro units
on the order.
AND/OR
 70% off list price, any quantity, for the Super Coach Pro 6 and 10 Intercept Micro Filters
Qualifying Vacuums:
Item #
107303
107304
107310
107308
Description
Super Coach Pro 10 w/ Xover® Floor Tool & Tele. Wand
Super Coach Pro 10 w/ Xover Floor Tool & Two-Piece Wand
Super Coach Pro 6 w/ Xover Floor Tool & Telescoping Wand
Super Coach Pro 6 w/ Xover Floor Tool & Two-Piece Wand
Reg. List
$539
$539
$529
$529
12438 Bridger Street / Boise, ID 83714 / 866-888-2168 / Fax: 303-759-5690
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Intro. List Price
$529
$529
$519
$519
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Qualifying Intercept Micro Filters
Item #
Description
pending Intercept Micro Filter for Super Coach Pro 10
pending Intercept Micro Filter for Super Coach Pro 6
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List
Intro. List Price
$ pending $ pending
$ pending $ pending
Only the listed items qualify for the above promotional discount
Distributor’s standard freight terms apply
PROMO CODE: must be noted on order
Distributor may include other ProTeam vacuums, filters and accessories to an order to help qualify for
free freight based on their account terms
Bids, Contract Pricing and Deviated Programs are excluded
On promotion code 123SCP1 all orders must be received and scheduled for immediate shipment
from August 1st through August 31st, 2012 to receive the above promotion.
ProTeam will fax and e-blast all eligible distributors the week of July 26th, 2012
7. SUPER COACH PRO 6 & 10 VACUUM LAUNCH: September 1st through December 31st
Purchase any quantity of ProTeam’s new Super Coach Pro 6 and/or 10 units and receive an
Introductory List Price, $10 less than the Regular List Price.
PROMOTION CODE: 123SCP2
Qualifying Vacuums:
Item #
107303
107304
107310
107308
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Description
Super Coach Pro 10 w/ Xover® Floor Tool & Tele.
Super Coach Pro 10 w/ Xover Floor Tool & Two-Piece Wand
Super Coach Pro 6 w/ Xover Floor Tool & Telescoping Wand
Super Coach Pro 6 w/ Xover Floor Tool & Two-Piece Wand
List
$539
$539
$529
$529
Intro. List Price
$529
$529
$519
$519
Only the listed items qualify for the above promotional discount
Distributor’s standard freight terms apply
PROMO CODE: must be noted on order
Distributor may include other ProTeam vacuums, filters and accessories to an order to help qualify for
free freight based on their account terms
Bids, Contract Pricing and Deviated Programs are excluded
All orders must be received and scheduled for immediate shipment from September 1 st
through December 31st, 2012 to receive the above promotion.
ProTeam will fax and e-blast all eligible distributors the week of August 27th, 2012
12438 Bridger Street / Boise, ID 83714 / 866-888-2168 / Fax: 303-759-5690
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8. SUPER COACH PRO 6 AND 10 DSR SPIFF: September 1st through November 30th
Sell any combination of ProTeam’s Super Coach Pro 6 and/or 10 backpack vacuums and the DSR
will receive the following spiff.
Super Coach Pro
Sell Qty
5-9
10-14
15-19
20-24
25+
*Back to unit one
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Receive $
per unit
$5
$10*
$15*
$20*
$25*
ONLY the Super Coach Pro 6 and 10 units qualify
Must submit the required ProTeam redemption form and either invoice copies or official company
computer print out
Submissions must be received by ProTeam by January 15th, 2013.
All submissions maybe audited
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9. PROTEAM EQUIPMENT END-USER REBATE COUPON: August 1st through November 30th
To highlight ProTeam’s new ProForce 1200XP HEPA Upright and to launch the next generation
line of backpack vacuums, the Super Coach Pro 6 and 10, ProTeam is offering a special end-user
rebate coupon. The coupon will be good on all purchases of ProTeam vacuums with special offers
on the new vacuums (Super Coach Pro 6, Super Coach Pro 10 and ProForce 1200XP HEPA)
End-User Rebate Program Details:
- $50 rebate for the first Super Coach Pro 6 and/or 10 purchased
- $25 per unit all Super Coach Pro (after the first unit purchased rebate) and on all
ProForce 1200XP HEPA units
- $15 per unit rebate on all other ProTeam vacuums purchased
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$500 maximum total rebate
Rebate form must be turned into ProTeam before January 15th, 2013 for purchases
made and invoiced between August 1st and November 30th, 2012 only!
 Only products purchased through authorized ProTeam distributors qualify
 Products purchased for resale are excluded
 Bids, Contract Pricing and Deviated Programs are excluded
Please review all materials provided and feel free to customize the ProPartner Distributor
Business Meeting and DSR Sales Meeting presentations. Contact your Regional Manager or the
Denver office if you have any questions.
Thank You!
12438 Bridger Street / Boise, ID 83714 / 866-888-2168 / Fax: 303-759-5690
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