JONATHAN ALBRIGHT
(610) 555-9876
Jalbright@temple.edu
309 Welsh Road, Elkins Park, PA 19027
EDUCATION
TEMPLE UNIVERSITY, Fox School of Business
Philadelphia, PA
Master of Business Administration in Marketing, GPA: 3.6
May 2013
 VP of Marketing, Fox MBA/MS Graduate Student Association; Member, American Marketing Association
 Member of four-person Enterprise Management Consulting Project team creating the market entry strategy for
a German-based manufacturing company; specializing in strategy development and marketing
UNIVERSITY OF PITTSBURGH
Bachelor of Science in Marketing & Entrepreneurship, GPA: 3.75/Magna cum Laude
 Captain, Rowing Club (2005-06)
 Self-financed 100% of education through full-time employment
Pittsburgh, PA
May 2006
WORK EXPERIENCE
MARKETPLACE BRANDING AGENCY
Indiana, PA
Brand Management and New Product Development Intern
Summer 2011
Assisted in the development/execution of marketing programs to increase brand identity and brand awareness for a
global supplier of office products and services.
 Determined desirability of entering retail market and copy center market based upon growth potential, product
requirements, marketing, and branding
 Interviewed retail managers and local buyers to examine true potential
 Designed and developed new products for Back-To-Basics product lines
 Created pricing survey for Back-To-Basics line using circular advertisements and field research to gauge
appropriate and competitive pricing
 Analyzed weekly trends for Wal-Mart and Staples to determine pricing strategy
 Worked closely with the Director of Marketing and the Back-To-Basics Brand Manager with idea-generation
and selection of brand name and logo
 Planned layout of sales collateral based on number of items and cost
VIRTUA HEALTH SYSTEM
Camden, NJ
Promotions Marketing Manager
July 2008 - August 2010
Led consumer marketing efforts for three assigned medical centers in the attainment of centers’ goals and achievement
of center visit counts. Developed and implemented a strategic marketing plan that included: local activities, grassroots
initiatives and community events. Supported the corporate marketing team with corporate advertising, media
placement and public relations initiatives.
 Increased the growth of Urgent Care visits by 22% in nine months
 Analyzed consumer market research related to property initiatives. Coordinated research activity for the
centers (customer studies, trade area demographics, customized research initiatives) and effectively utilized
research information in the development and execution of centers' marketing plans
 Developed and implemented market cross-promotional initiatives and partnerships with 25+ industry partners.
 Managed the day-to-day tactics of implementing the grassroots programs - on time, on budget, and within the
strategic objectives
 Initiated and maintained relationships with key community leaders and organizations including the City’s
leadership team, key civic leaders in municipalities where Virtua’s medical centers are located, and non-profit
community organizations with mission statements that naturally align with/or complement Virtua’s mission.
 Enhanced the patient experience through POS materials, center image, and signage
 Implemented detailed patient loyalty programs that support Urgent Care visits
 Provided accurate and consistent communication of programs to key stakeholders, both internal and external
 Oversaw local public relations in conjunction with the corporate public relations group
ON-THE GO SPORTS
Harrisburg, PA
Sports Marketing Associate
June 2006 - July 2008
Analyzed the On-the-Go clothing brand in the collegiate sports marketplace and executed strategic initiatives to
penetrate this audience segment.
 Launched “best in class” campaign that was selected for use in Philadelphia’s Dad Vail Regatta, which
highlighted the role of educational institutions on the participation of collegiate athletes
 Analyzed the materials tracking process and recommended improvements which resulted in the elimination of
$1.1M in wasted material
DONATO’S WATER ICE
Pittsburgh, PA
Assistant Manager
April 2003 - August 2006
Supervised day-to-day operations for retail food concession serving more than 800 customers per day.
 Created formalized training program for new employees emphasizing the “we care” philosophy, resulting in a
14% decrease in employee turnover
 Reconciled daily deposits, coordinated opening and closing, maintained inventory and supply ordering
 Compiled part-time worker schedules and ensured compliance with health department guidelines for sanitation
and worker safety
ADDITIONAL INFORMATION
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High aptitude: CRM software, Crystal ball, Minitab, Microsoft Office
Team Lead: 2009 Philadelphia Heart Walk - Led a team of 40 volunteers raising $2300
Volunteer Habitat for Humanity Philadelphia; 2009 - present
French – fluent; Spanish – conversational
PADI Certified Rescue Diver