MANAGEMENT FOR ENGINEERS
EMIS 8364
Fall 2004
Day # 5, Friday, December 17, 2004; 8:00 am to 5:00 PM
Preparation:
1) Read articles and be prepared for class discussion.
2) Prepare Project Management Presentations (Bridge Assignment)
3) Purchase Copy of HBR Case Study “Bausch & Lomb, Inc (A), Publication Date
9/27/2001, Product # 9-101-010 by Gregory Miller and Christopher Noe.
Can order and download electronic copy using Harvard Business Online:
http://www.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=101010
Case costs about $6.50. This case will be discussed in class.
(Extra Credit assignment available on page 3.)
4) Complete take home portion of Final Exam (see page 2)
Open note, open book, individual work. No time limit.
12 questions, 5 points each = 60 points of final exam grade.
5) Prepare for in class portion of Final Exam: Open book, open note, no PCs.
8 questions, 5 points each.
Covers chapters 1-7 and articles/case studies covered in class.
Class Activities:
 Collect take home portion of Final Exam
 Collect Optional Extra Credit Assignment
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Article Discussion: “The Best-Laid Incentive Plans,” by Steve Kerr, HBR, January,
2003, Pg. 27 – 37.
15-minute presentation by Carlos Vaquerano: The Goal
Article Discussion: “Fair Process: Managing in the Knowledge Economy,” by W.
Chan Kim and Renee Mauborgne, HBR, July – August, 1997, Pg. 65 – 75.
Article Discussion: “Managing in an Age of Modularity, “ by Carliss Y. Baldwin and
Kim B. Clark, HBR, September – October, 1997, Pg. 84 –93.
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Project (Bridge Building) Management Presentations & Bridge Testing
Course Evaluations
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Final Exam
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Discussion of HBR Case Study “Bausch & Lomb, Inc (A), Publication Date
9/27/2001, Product # 9-101-010 by Gregory Miller and Christopher Noe.
EXAM #2 TAKE-HOME PORTION
DUE 12/17/04 @ 8AM
Open note, open book, individual work.
No time limit.
12 questions, 5 points each = 60 points of final exam grade.
Problems from Textbook
8.3, 8.4, 8.7, 8.8,
8.11 (you can substitute your own company for automobile plant)
11.5, 11.13, 11.14, 11.5
12.8, 12.9, 12.10.
Optional Extra Credit Assignment on Bausch & Lomb, Inc. Case Study
20 points
Use case study, text and web search to prepare your answers. 5 page maximum.
1) How well did Bausch & Lomb perform during 1987 and 1993. Use financial
measures of performance discussed in Chapter 8 of text.
2) Are the questions raised about Bausch & Lomb’s accounting legitimate?
What, if any, of the practices would concern you?
3) After an extensive review of the 1990-1994 period, the chair of the audit committee,
concluded that “…this type of behavior wasn’t acceptable, but 1993 was an isolated
case. Unfortunately when you have operations scattered throughout the world, people
do things they shouldn’t. But I don’t think there is a larger problem.” As a member of
the board of directors would you accept this finding?
4) Evaluate Bausch & Lomb’s actual performance in 1994. How do you explain the
large gap in relation to the consensus analyst forecast for 1994?
5) What actions would you take if you were hired in 1996 to replace Mr. Gill as CEO of
Bausch & Lomb? Be specific in your recommendations.